Festivals Design DNA Wheel


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Festivals Design DNA Wheel

  1. 1. FESTIVAL DNA “How can I make a project happen?” “How do I get people on board with this?” ESTABLISH TOOLS; Establish and collaborate tool Influence: Getting people on board  Stakeholder Map Tool  Alter Assumptions Tool  EVENTS AND ACTIVITIES; Start a blog!  Brand your project  Project kick off meeting   EXIT; Begin your project Exit ers el custom s ev ce nl en asure io eri t isa xp estival le n Me a va rg sti ate and no ering f il a l /fe et a a tiv d es s t fe pa ld ui ng r Discov ou lu /b u lle y Eva n ap si fs ha rie p Wr ip gc ga h b ers p e Bi rit u n w ng go i in W n pe h blis 4.5 1.1 ta 4.4 1.2 O izon Es or tival h .3 es 4 r idea you ef ng th 1.3 nicating canni 4.2 mu Com 4 1 S 1.4 DELIVER DISCOVER 4.1Exit Exit Establishing 2.1 3.6 Deliver Prototy 3 2 opportunitie s/problems pe 2.2 DEVELOP DEFINE 3.5 Def Ma 2.3 ine 4 kin 3. Out gy 2. com our 4 3.3 pro De 3.2 2.5 Co es -d ve 3.1 2.6 tot ype lo es ign D pi Ra eli ng Te M p s v Eva yo tin id e De Laying akin ur g r Pr Pr lua id veloping yo ot ea o g yo to ot te P yp t yp out you u in rot e r pr g o typ o toty ur ide r idea o e pe a ptions Exit
  2. 2. "Who can we collaborate with to provide a better festival "Where do we focus our efforts on developing the festival experience?"experience?" "What do our customers want from the festivals?""What is our festival experience like and how can we improve it?” "How do we focus our attention on one part of the festival experience?""What other festivals/innovation is happening out there we canlearn from?" DISCOVER DEFINE 1 2 TOOLS; TOOLS; The Interview Lite Customer Journey Map 50 Things Tool Persona Contextual Interview User Values Observation Media Portrait Shadowing P.O.P.I. (Problems.Opportunity.Principles.Ideas) Cultural Probe Principle Statements DEFINE Relationship/Stakeholder Map Clustering DISCOVER Generative Tools Brainstorm Vox Popping Idea Voting Day in the Life Empathy Tools EVENTS AND ACTIVITIES; Service Walkthrough Newslette Co-design Session EVENTS AND ACTIVITIES; Showcase Event Customer Day Tech Day EXIT; Asset Map Class Evaluate and Measure Idea Options BookDISCOVERY STAGES DEFINITION STAGES EXIT; Brief (define) Brief (discover) Slide Deck Slidedeck of findingsDiscovering festival customersThis stage is about finding out who your customers Establishing opportunities/problems This stage is about taking all the research you’ve doneare and developing new customer segments. in the discovery stage and making sense of it. You will be able to define problems or opportunities to takeBigthis stage to tackle those big challenges youUse challenges/festival experiences forward when generating ideas.face and look at the total experience of your festival.Is there a wicked problem you should be solving or Define Outcomes what you know and deciding This stage is about takingan experience you’ve always wanted to deliver? where you are going to take the work. Is this about service improvement? A new service or product?Openingisup gaps in yourwhere there are festivalThis stage about understandingsignificant gaps in your provision or problematic Co-design Testing of the design process. Use Co-design is an integral partareas. Tackle them head on rather than ignore them. this stage to work with people to generate ideas and test some of your definition work.Scanning the festival understanding of what horizonUse this stage to develop youris happening outside of your festival experience. You Rapid Prototyping mocking up some of the This stage is about quicklymight want to look at what others are doing both ideas you’ve been working on to bring them to life towithin and outwith a festivals context. help communicate the project and develop your thinking. Evaluate about quickly mocking up some of the This stage is Prototype ideas you’ve been working on to bring them to life to help communicate the project and develop your thinking. Laying out your idea all the ideas you’ve got This stage is about looking at options and making decisions on how to move forward.
  3. 3. "Ive got an idea for the festivals, how can I bring it to life?" "How can we communicate this new service we are launching from our organisation?”"Were planning a new intervention into our festival, how do we know ifit will work and people will use it?" “How do we make sure we able to deliver what we have designed?” DEVELOP DELIVER 3 4 TOOLS; TOOLS; Idea Sketch Blueprint Lite (small) Storyboarding Service Evidencing Poster Prototype Challenge lite Wwwwwh Prototype Challenge (Take Prototypes to Users) Service Blueprint Staging Service Evidencing Desktop Walkthrough DEVELOP Mock Up EVENTS AND ACTIVITIES; DELIVER Experience Prototyping Exhibition EVENTS AND ACTIVITIES; EXIT; Make Day Evaluation Tool after delivery Intervention Day All previous exit tools Hack Day EXIT; Funding Bid BriefDEVELOP STAGES DEVELOP STAGESDeveloping stop onidea This stage is about your a napkin, Communicating your idea new idea This stage is about communicating theAn idea doesn’tdeveloping it into a fully formed concept. around your organisation and partners. It’s important to get buy in at this stage with partnersMaking allows time to make plans and develop howThis stage your prototype who have not beein involved in the development process to ensure smooth implimentation.you will run a prototype and evaluate it. Establishing ownership who isDeliver is the time where you will run your prototypesThis stage Prototype It’s important at this stage to consider responsbile for delivering the idea you have developed. Consider who will front capital forand test your target audiecnes response to it. assets that need built and who will cover and takeRepeat is an iterative process. It doesn’t start and responsbility for operational costs.Prototypingstop anywhere in particular. Repeat these stages, on a Write briefsbuilding any detail This stage is for / build new channels/assetslarger and more detailed scale until you are happy with you have outlined in the delivery stage to makehow the concept works. your concept a reality. Wrap up at wraporganisationan It’s important to an the project up at level organisational level. Share the project and process around your organisation and partners. Take time after delivery to reflect on how the process has worked. Evaluate anddoesnt finish. This is what we In truth, a project Measure call continuous improvement. This stage can be used to look at the impact of what you have delivered. You can gather both qualitative and quantitative feedback at this stage. If something isn’t working, fix it, consider yourself working in ‘perpetual beta’.