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The value proposition of the Flemish E-book Platform Malaga, 27 May 2011
<ul><li>Bibnet is an agency founded by the Flemish government to develop infrastructure and services for the public librar...
Why an e-book platform?
The value chain Publishers Libraries Book sales Other Retail Value chain for the  physical  book Readers Authors Search, D...
<ul><li>Impact of aggregators on the value chain: </li></ul><ul><ul><li>Fragmented publisher initiatives; bookshops & libr...
e-book platform
2 Statements <ul><li>A non-commercial central initiative to distribute e-books is essential for a regional cultural policy...
In (R-)Evolution
<ul><li>Cannibalization of paper book market </li></ul><ul><li>Threats to margins </li></ul><ul><li>Threat of piracy, no p...
Negotiate Publishers Libraries Maximize Sales Maximize Loans Maximize E-Reading Share Costs Market grow Culture grow Make ...
Public Private Win/Win Publishers Libraries Common distribution platform Collective Negotiated E-book license Content mone...
<ul><li>2015: 15 - 20 % of the market will be digital.  </li></ul><ul><li>2011: Regional E-book sales are < 3%  </li></ul>...
Discussion <ul><li>A non-commercial central initiative to distribute e-books is essential for a regional cultural policy. ...
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11,30 11,45 h. flemish ebookplatformv04

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11,30 11,45 h. flemish ebookplatformv04

  1. 1. The value proposition of the Flemish E-book Platform Malaga, 27 May 2011
  2. 2. <ul><li>Bibnet is an agency founded by the Flemish government to develop infrastructure and services for the public libraries. </li></ul><ul><li>Bibnet is developing the Flemish E-book Platform in collaboration with </li></ul><ul><li>The confederation of the Flemish Publishers Association (Vlaamse uitgevers Vereniging), the united book importers (Verenigde Boekenimporteurs) and the Flemish Booksellers Association (Vlaamse Boekverkopersbond) </li></ul><ul><li>IWT the Flemisch government agency for Innovation by Science and Technology </li></ul><ul><li>

 </li></ul>Introducing small country, small language area, small advertising market
  3. 3. Why an e-book platform?
  4. 4. The value chain Publishers Libraries Book sales Other Retail Value chain for the physical book Readers Authors Search, Discover, Consult, Buy, Loan Publishers Libraries Book sales Other retail Value chain for the digital book Authors Aggregators Readers Search, Discover, Consult, Buy, Loan, Rent
  5. 5. <ul><li>Impact of aggregators on the value chain: </li></ul><ul><ul><li>Fragmented publisher initiatives; bookshops & libraries retreat </li></ul></ul><ul><ul><li>Other players determine information- and culture consumption </li></ul></ul><ul><li>An E-book Platform guarantees: </li></ul><ul><ul><li>Non-commercial services like full text search, etc.. </li></ul></ul><ul><ul><li>Independent availability for consultation </li></ul></ul>Relevance of Regional Cultural Policy Publishers Libraries Book sales Other retail Value chain for the digital book Authors Aggregators Readers Search, Discover, Consult, Buy, Loan, Rent Ebook Platform
  6. 6. e-book platform
  7. 7. 2 Statements <ul><li>A non-commercial central initiative to distribute e-books is essential for a regional cultural policy. </li></ul><ul><li>A public-private partnership is essential to fertilize the new eco-system for e-book services. </li></ul><ul><li>A non-commercial central initiative to distribute e-books is essential for a regional cultural policy. </li></ul>
  8. 8. In (R-)Evolution
  9. 9. <ul><li>Cannibalization of paper book market </li></ul><ul><li>Threats to margins </li></ul><ul><li>Threat of piracy, no physical control </li></ul><ul><li>Publisher and bookseller becoming superfluous? </li></ul><ul><li>No lending right for digital distributed content </li></ul>Publishers are nervous -> Do we go to War or do we Negotiate?
  10. 10. Negotiate Publishers Libraries Maximize Sales Maximize Loans Maximize E-Reading Share Costs Market grow Culture grow Make Long Tail available Digitize Long Tail
  11. 11. Public Private Win/Win Publishers Libraries Common distribution platform Collective Negotiated E-book license Content monetized Democratic Access Progressive service innovation Intra Muros Service: unlimited browsing & reading Controlled distribution and streamlining metadata Extra Muros Service: limited browsing & reading Gateway for long term preservation
  12. 12. <ul><li>2015: 15 - 20 % of the market will be digital. </li></ul><ul><li>2011: Regional E-book sales are < 3% </li></ul><ul><li>ROI e-book platform will be after 3 years </li></ul><ul><li>1. Fixed license for unlimited consultation in situ </li></ul><ul><li>2. Fixed license for a basic collection “B” : </li></ul><ul><ul><li>‘ Shoulder’ + Long Tail + (indicative ♯loans) </li></ul></ul><ul><ul><li>Titles older 6 months -> ‘shoulder’ + 1 year opt pub-er </li></ul></ul><ul><li>3. Recent, new, best selling titles: </li></ul><ul><ul><li>windowperiod of 3 months re general audience </li></ul></ul><ul><ul><li>Max. loan parameters / member (≠ title) </li></ul></ul><ul><ul><li>Variable policy for target audiences </li></ul></ul>Business Model
  13. 13. Discussion <ul><li>A non-commercial central initiative to distribute e-books is essential for a regional cultural policy. </li></ul><ul><li>A public-private partnership is essential to fertilize the new eco-system. </li></ul><ul><li>An e-book platform federation across Europe magnifies the value proposition in each state. </li></ul>

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