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Taller "Cómo mejorar tu marca personal usando el Personal Branding Canvas"

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El objetivo de este taller es enseñar cómo optimizar tu marca personal usando el Personal Branding Canvas, que es un sistema innovador basado en el famoso business model canvas que permite diseñar, entender y mejorar la marca personal de forma ágil sin necesidad de tener conocimientos ni experiencia en marketing o branding.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Taller "Cómo mejorar tu marca personal usando el Personal Branding Canvas"

  1. 1. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Cómo crear tu imagen personal de forma ágil usando el Personal Branding Canvas
  2. 2. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es www.fernandomilla.es fernando@fernandomilla.es @fernandomilla es.linkedin.com/in/fernandomilla/es Fernando Milla
  3. 3. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Marca personal (personal brand)
  4. 4. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Marca personal Es la huella que dejamos en los demás, la imagen que otros tienen de nosotros. Es lo que dicen de ti cuando no estás delante.
  5. 5. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es ¿Para que sirve la Marca Personal?  Diferenciarte de los demás  Ser visible a las empresas o clientes  Posicionarte como experto relevante en tu campo profesional  Pasar a ser la “demanda” en vez de la “oferta”  Ganar más dinero
  6. 6. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Diferencias PERSONAL BUSINESS MODEL CANVAS VS PERSONAL BRANDING CANVAS
  7. 7. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  8. 8. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  9. 9. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es ¿Personal branding canvas?
  10. 10. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Que es Forma de diseñar, entender y mejorar tu Personal Brand, sin necesidad de tener conocimientos de marketing ni branding. Es un método fácil, practico y visual para descubrir claramente por qué y para quién eres especial, y la manera de cómo “llegarles”. Muy importante el autoconocimiento y la sinceridad con uno mismo
  11. 11. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Para quien  Gente sin marca personal definida  Gente que quiere reinventarse  Consultores, coachs, etc. Puedes aplicarla a:  Búsqueda de trabajo  Mejorar en el trabajo actual  Aumentar estatus
  12. 12. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  13. 13. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología Herramienta
  14. 14. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  15. 15. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología Pasos 1: Evaluar 2: Mejorar 3: Actuar 4: Revisar
  16. 16. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología 1. Evaluar: describir la marca personal actual Hacer una primera versión del lienzo con tu marca personal ACTUAL. Ayudarse en cada bloque de:  Las preguntas propuestas  Categorías de guía.
  17. 17. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  18. 18. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología 1. Evaluar: describir la marca personal actual Hacer una primera versión del lienzo con tu marca personal ACTUAL. Ayudarse en cada bloque de:  Las preguntas propuestas  Categorías de guía. ¿…Y validar…?
  19. 19. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología 2. Mejorar: Definir la marca personal deseada Preguntarse:  ¿Qué te hace infeliz con tu marca personal actual?  ¿Qué te gustaría que otros dicen de ti?  ¿Quieres más visibilidad? ¿O ser percibido como algo distinto ? Establecer nuevos objetivos y definir los cambios que necesita para aplicar en cada bloque del lienzo con el fin de alcanzarlos.
  20. 20. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  21. 21. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  22. 22. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Metodología 3. Actuar Crear un plan de acción con un enfoque gradual para conseguir los objetivos deseados. 4. Revisar Medir los logros del Plan y mejora las áreas que peor estén funcionando
  23. 23. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Entendiendo el Personal Branding Canvas
  24. 24. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  25. 25. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Canvas
  26. 26. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Tu descripción (sender section) 1. Quien eres 2. Que haces y/o ofreces 3. Razones para creer en ti
  27. 27. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Canvas
  28. 28. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Forma en la cual influencias a tu audiencia (receiver section) 4. Quien tiene que conocerte 5. Beneficios clave que les aportas 6. Porqué tu 7. Cómo te conoce la audiencia
  29. 29. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Canvas
  30. 30. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Qué consigues con tu marca personal (ROI section) 8. Qué resultados obtienes 9. Qué inversiones necesitas
  31. 31. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es 1 2 3 45 6 7 89
  32. 32. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Quien eres: Identidad (Who you are: Identity) Define cómo eres como persona. Preguntas  ¿Qué te hace único y/o especial? Categorías  Estilo y características físicas  Personalidad  Trayectoria personal y profesional  Cultura y educación  Interés y pasiones  Causas que apoyas  Valor, visión y propósito
  33. 33. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Que haces/ofreces: Oferta (What you do:Offering) El valor (producto o servicio) que ofreces a la audiencia + tus habilidades y competencias: Preguntas  ¿Cuáles de tus características o capacidades tu audiencia valora?  ¿Qué productos o servicios relevantes ofreces? Categorías  Productos, servicios  Habilidades y competencias (hard and soft skills)  Estilo de relación con el cliente (captación, fidelización, etc.)
  34. 34. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Credibilidad: Razones para creer en ti Why you are credible: Reasons to believe Demuestra tu credibilidad Preguntas  ¿Qué te hace creíble para la audiencia? Categorías  CV, portfolio  Certificaciones, carrera, formación  Participación en asociaciones, ONGs, etc.  Referencias  Publicaciones  Propiedad intelectual, patentes,  Posesiones, recursos, etc.
  35. 35. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Quien tiene que conocerte: Audiencia Who needs to know: Audience Quienes son los que perciben tu marca personal Preguntas  ¿Para quién se crea valor ?  ¿Quiénes son sus clientes más importantes?  ¿Quién influye en tus clientes?  ¿Quién te ayuda a desarrollar tu marca? Categorías  Segmento de clientes  Influenciadores  Comunidades y tribus (online y offline)  Opinión pública
  36. 36. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Propuesta de valor: Beneficios clave What benefits: Key benefits Que beneficios obtiene la audiencia de ti Preguntas  ¿Qué beneficios va a obtener la audiencia cuando se relacione contigo? Categorías  Funcionales: Ven su problema solucionado  Emocionales: Cómo se sienten  Referencia: el tipo de persona a la que quisiera parecerse  Social: el tipo de persona con la que querría relacionarse
  37. 37. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Porqué tu: Posicionamiento Why you: Positioning Cómo piensan de ti respecto de otros Preguntas  ¿Cuál es el elemento distintivo que te hace diferente y atractivo respecto a tus competidores?  ¿Cuál es la “posición” que tienes en la mente de la audiencia respecto a otros competidores?? Checklist  ¿Das imagen de creíble y distinto?  ¿Ofreces unos beneficios destacables/memorables?  ¿Es justificable que seas más caro?  ¿Se aprovecha de debilidades existentes de otros competidores?  ¿Puedes ser imitado por los competidores?  ¿Cuál es el principal insight del cliente?
  38. 38. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Como la audiencia te conoce: Canales How they know you: Communication Cómo llega tu imagen a tu audiencia. Preguntas  ¿Cómo convertirse en conocida por su público?  ¿A través de qué canales usted llegar a su público?  ¿Cómo crear relaciones con la audiencia? Categorías  Identidad visual  Storytelling  Publicidad, relaciones públicas, networking  Esponsorización y publicidad  Eventos y presentaciones  Marketing digital
  39. 39. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Qué obtienes: Resultados What you get: Results Que recompensas obtienes de tu marca personal Preguntas  ¿Qué resultados o beneficios se consiguen con tu marca personal?  ¿Cómo eres percibido?  ¿Qué dicen de ti? Categorías  Visibilidad, reconocimiento, memorabilidad  Liderazgo, respeto, imagen, reputación  Diferenciación, calidad, relevancia  Precios premium, cuota de mercado  Defensa, lealtad, seguimiento
  40. 40. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es Qué necesitas: Inversiones What you need: Investments Inversiones necesarias para conseguir el éxito Preguntas  ¿En qué socios, colaboradores, actividades o recursos inviertes para conseguir que tu marca personal funcione? Categorías  Marketing y comunicación  Bienes  Proveedores, socios y alianzas  Tiempo  Formación  Propiedad intelectual
  41. 41. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  42. 42. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es EJEMPLOS Y CASOS PRÁCTICOS
  43. 43. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  44. 44. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  45. 45. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es
  46. 46. Imagen personal con Personal Branding Canvas Fernando Milla www.fernandomilla.es

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