Display advertising visual guide

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Display Advertising format classification by iab, dimmensions, features, verticals and publisher.

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Display advertising visual guide

  1. 1. Display AdvertisingVisual Guide
  2. 2. by iabby position,dimmensionsby behauviorby features by verticals by publisherFormat ClassificationDisplay Advertising Visual Guide Format Classification
  3. 3. Display Advertising Visual Guide Classification by position/dimmensionsby position/ dimensions
  4. 4. Megaboard/Leaderboard728x90, 940x90, 950x90, 960x90, 972x90, 980x60, 980x90, 990x60, 990x90, 995x60
  5. 5. Billboard/VeryBigBanner970x250, 972x250, 980x220, 980x250, 980x300, 990x250
  6. 6. MPU300x250
  7. 7. Rectangle300x600
  8. 8. Layer300x300
  9. 9. Sky120x600120x1000124x1000130x1000150x1000487x1200Sky120x600120x1000124x1000130x1000150x1000487x1200
  10. 10. FloorAdbrowserwidthx90-browserwidthx500
  11. 11. Sky120x600120x1000124x1000130x1000150x1000487x1200Sky120x600120x1000124x1000130x1000150x1000487x1200Megaboard/Leaderboard728x90, 940x90, 950x90, 960x90, 972x90, 980x60, 980x90, 990x60, 990x90, 995x60Expandable300x250980x500
  12. 12. Display Advertising Visual Guide Classification by behauviorby behauvior
  13. 13. Preestitials / Interstitials / PostClickDisplay Advertising Visual Guide Formats by behauviorPreestitials / Interstitials /PostClick
  14. 14. PopupDisplay Advertising Visual Guide Formats by behauviorPopup
  15. 15. ExpandablesDisplay Advertising Visual Guide Formats by behauviorExpandables
  16. 16. Layer / FloatingDisplay Advertising Visual Guide Formats by behauviorLayer / Floating
  17. 17. Sidekick / Pushdown / Glider /PushOutDisplay Advertising Visual Guide Formats by behauviorSidekick / Pushdown / Glider / PushOut
  18. 18. MPU / Preroll / Midroll / PostRollDisplay Advertising Visual Guide Formats by behauviorMPU / Preroll / Midroll / Postroll
  19. 19. Display Advertising Visual Guide Classification by featuresby features***
  20. 20. Screenshot Geolocation 3D Augmented RealitySecond Screen Dinamyc Ads Webcam AdvergamingVideoshopping Sincronization Form Social MediaLive Streaming Chat BitMapData PapervisionPlayer Image upload QR Code CalendarDisplay Advertising Visual Guide Formats by features
  21. 21. Display Advertising Visual Guide Classification by verticalsby verticals
  22. 22. Automotive Financial Beauty ClothingDurables Entertainment Healthcare IndustryEducation Telecom Media ServicesFood Government Safety LuxurySport Transport Woman BankingDisplay Advertising Visual Guide Formats by verticals
  23. 23. Display Advertising Visual Guide Classification by publisherby Publisher
  24. 24. MSN: Leaderboard + Billboard + Skins + MPU + RectangleDisplay Advertising Visual Guide Classification by publisherMSN FormatsMSN Specs MSN Demos
  25. 25. MSN: 2xSuperExpanding + Skins + MPU + RectangleDisplay Advertising Visual Guide Classification by publisherMSN FormatsMSN Specs MSN Demos
  26. 26. MSN Skype new formatsMSN Skype Standard MSN Skype Click to CallMSN Skype Masthead MSN Skype Masthead ExpandableMSN Skype Expandable MSN Skype Filmstrip MSN Skype Click to FullscreenDisplay Advertising Visual Guide Classification by publisherMSN Skype FormatsMSN Specs MSN Demos
  27. 27. Display Advertising Visual Guide Classification by publisherUnidad Editorial > ElMundo FormatsUnidad Editorial > ElMundo Specs
  28. 28. Display Advertising Visual Guide Classification by publisherUnidad Editorial > ElMundo FormatsUnidad Editorial > ElMundo Specs
  29. 29. Display Advertising Visual Guide Classification by publisherUnidad Editorial > Marca FormatsUnidad Editorial > Marca Specs
  30. 30. Display Advertising Visual Guide Classification by publisherUnidad Editorial > Marca FormatsUnidad Editorial > Marca Specs
  31. 31. Display Advertising Visual Guide Classification by publisherPrisa BS > ElPais FormatsPrisa BS > ElPais Specs
  32. 32. Display Advertising Visual Guide Classification by publisherPrisa BS > ElPais FormatsPrisa BS > ElPais Specs
  33. 33. Display Advertising Visual Guide Classification by publisherPrisa BS > As FormatsPrisa BS > ElPais Specs
  34. 34. Display Advertising Visual Guide Classification by publisherCPMedios FormatsCP Medios Specs
  35. 35. Display Advertising Visual Guide Classification by publisherDiximedia FormatsDiximedia Specs
  36. 36. Display Advertising Visual Guide Classification by publisherDiximedia FormatsDiximedia Specs
  37. 37. Display Advertising Visual Guide Classification by publisherPublipress FormatsPublipress Specs
  38. 38. Display Advertising Visual Guide Classification by publisherPublipress FormatsPublipress Specs
  39. 39. Display Advertising Visual Guide Classification by publisherVocento FormatsVocento Specs
  40. 40. Display Advertising Visual Guide Classification by publisherCoches.net Formats
  41. 41. Display Advertising Visual Guide Classification by iabiab - Display Advertising Formatsby interactive advertising bureauiab - New Standard Ad Unit Portfolio Video
  42. 42. Display Rising StarsDisplay Advertising Visual Guide Classification by iabDisplay Rising Stars
  43. 43. iab Display Rising StarsDisplay Advertising Visual Guide Classification by iabDisplay Rising StarsSpecs Display Rising Stars Video Display Risign Stars
  44. 44. Display Rising StarsBillboard970x250Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard imagefile.Display Advertising Visual Guide Classification by iabDisplay Rising Stars - BillboardSpecs iab Billboard Video iab Billboard Demo Weborama
  45. 45. Display Rising StarsFilmstrip300x600In-page Display unit delivers with call to action to move Filmstripdown one frameFilmstrip can move down one subsequent frame one of three ways:- End user interacts with 300x600 area and navigating to another pagathat serves the same unit- End user uses the scroll wheeel on mouse or horizontal browser bar- End user manually clicks on the nextframe button at bottom of300x600Display Advertising Visual Guide Classification by iabDisplay Rising Stars - FilmstripSpecs iab Filmstrip Video iab Filmstrip Demo Weborama
  46. 46. Display Rising StarsPortrait300x1050In-page Display unit delivers with call to actionCan have:- Photo Gallery- Slideshow- Video Gallery- Social FeedsDisplay Advertising Visual Guide Classification by iabDisplay Rising Stars - PortraitSpecs iab Portrait Video iab Portrait Demo Weborama
  47. 47. Display Rising StarsPushdown970x90-970x415 + 300x250Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard imagefile.Display Advertising Visual Guide Classification by iabDisplay Rising Stars - PushdownSpecs iab Pushdown Video iab Pushdown Demo Weborama
  48. 48. Display Rising StarsSidekick300x250 + LayerBehauvior1. Onload, In Page Display unit delivers with call to action to expand Sidekick2. Upon user click of the expand button, Sidekick loads in the right gutter of the page3. Sidekick pushes page content horizontally to the left4. User engages with all of the interactive features of the Sidekick. Page content is still visible and fully interactive5. Upon the Sidekick closing, the ad collapses and page content is pushed back to the rightDisplay Advertising Visual Guide Classification by iabDisplay Rising Stars - SidekickSpecs iab Sidekick Video iab Sidekick Demo Weborama
  49. 49. Display Rising StarsSlider Bar + Slider ContentNaming Conventions:• Slider Bar: The floating banner that appears initially atthebottom of the page.• Slider Bar Active Ad Content: The area within the Slider Barthat can be used for branding. (The gutters may notbe safe areas for branding because of different window sizesand display resolutions.)• Slider Content: The full ad area that is pushed in from the side.Basic Ad Experience and Navigation• The Slider Baris shown anchored to the bottom of the browserwindow and in front ofthe publisher pagecontent.• A user click or rollover triggersthe publisher page to slide tothe left,revealing the Slider Content on the right.• The Slider Bar persists to enable retraction.• A close button or clicking on the Slide Back arrow willslide theSlider Content back to the right, bringing thepublisher content to its original position.Display Advertising Visual Guide Classification by iabDisplay Rising Stars - SliderSpecs iab Slider Video iab Slider Demo Weborama
  50. 50. Universal Ad Package (UAP)Display Advertising Visual Guide Classification by iabUniversal Ad Pacakge (UAP)
  51. 51. Universal Ad Package (UAP)Medium Rectangle300x250Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabUniversal Ad Pacakge (UAP)iab - Display Advertisign Guidelines
  52. 52. Universal Ad Package (UAP)Rectangle180x150Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabUniversal Ad Pacakge (UAP)iab - Display Advertisign Guidelines
  53. 53. Universal Ad Package (UAP)Wide Skyscraper160x600Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabUniversal Ad Pacakge (UAP)iab - Display Advertisign Guidelines
  54. 54. Universal Ad Package (UAP)Leaderboard728x90Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard imagefile.Display Advertising Visual Guide Classification by iabUniversal Ad Pacakge (UAP)iab - Display Advertisign Guidelines
  55. 55. Other Ad UnitsDisplay Advertising Visual Guide Classification by iabOther Ad Units
  56. 56. Other Ad UnitsSuper Leaderboard970x90 (optionally 970x66 is offered by some publishers)Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard imagefile.Display Advertising Visual Guide Classification by iabOther Ad Unitsiab - Display Advertisign Guidelines
  57. 57. Other Ad UnitsHalf Page300x600Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabOther Ad Unitsiab - Display Advertisign Guidelines
  58. 58. Other Ad UnitsButton 2120x60Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabOther Ad Unitsiab - Display Advertisign Guidelines
  59. 59. Other Ad UnitsMicro Bar88x31Submission Lead TimeMin 3 business days before campaign startBest PracticeFor times when the users browser does not support creativefunctionality (i.e. Flash™, HTML5), provide a standard image file.Display Advertising Visual Guide Classification by iabOther Ad Unitsiab - Display Advertisign Guidelines
  60. 60. Mobile Rising StarsDisplay Advertising Visual Guide Classification by iabMobile Rising Stars
  61. 61. iab Mobile Rising StarsDisplay Advertising Visual Guide Classification by iabOther Ad UnitsMobile Rising Stars Specs
  62. 62. Display Advertising Visual Guide Classification by iabOther Ad UnitsMobile Rising Stars General SpecsFimstripSpecs VideoPullSpecsAdhesion BannerSpecs VideoFull Page FlexSpecsSliderSpecs
  63. 63. Digital Video Rising StarsDisplay Advertising Visual Guide Classification by iabDigital Video Rising Stars
  64. 64. Display Advertising Visual Guide Classification by iabDigital Video Rising StarsFimstrip Ad Control Bar Time SyncExtender FullscreenSpecs Video Specs Video Specs VideoSpecs Video Specs Video
  65. 65. Display Advertising Visual Guide AppendixMobile / Tablet HTML5 FormatsBuilding HTML5 Ads AdRime Developer Center
  66. 66. Ready to go Mobile?Display Advertising Visual Guide Mobile/Tablet Formats
  67. 67. Display Advertising Visual Guide Mobile/Tablet FormatsCollapsed Expanded QR CodeFloorAd to Fullscreen Edge OrientationDemo Weborama
  68. 68. Expandable 728x90 to FullscreenDisplay Advertising Visual Guide Mobile/Tablet FormatsCollapsed Expanded QR CodeDemo Weborama
  69. 69. Expandable 320x50 to FullscreenDisplay Advertising Visual Guide Mobile/Tablet FormatsCollapsed Expanded QR CodeDemo Weborama
  70. 70. Expandable 320x250-600x250 leftDisplay Advertising Visual Guide Mobile/Tablet FormatsCollapsed Expanded QR CodeDemo Weborama
  71. 71. Display Advertising Visual Guide AppendixAppendix
  72. 72. Display Advertising Visual Guide Anatomy of a RichMedia AdAnatomy of a RichMedia AdExpanded300x250600x300X CLOSECollapsedClose ButtonBorder 1 pxClickable AreaCALL TO ACTIONClick Here!Claim
  73. 73. Display Advertising Visual Guide RichMedia WorkflowRichMedia WorkflowAdMediaAgencyCustomerCreativeAgencyTechProviderPublisher
  74. 74. Display Advertising Visual Guide About Metrics
  75. 75. Display Advertising videos on PinterestDisplay Advertising Visual Guide Display Advertisign Videos on Pinterest
  76. 76. Digital Ad Infographics on PinterestDisplay Advertising Visual Guide Display Advertising Infografichs on Pinterest
  77. 77. Display Advertising Visual Guide @fernandocometRichMedia Creative Manager - Weborama

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