The Church's Mobile and Social Presence - Social Media

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The Church of Jesus Christ of Latter-day Saints provides mobile applications and social media websites for its members and the world. This presentation was shown at Brigham Young University's Education Week. This is the second presentation in the series The Church's Mobile and Social Presence.

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The Church's Mobile and Social Presence - Social Media

  1. 1. THE CHURCH’S MOBILE AND SOCIAL PRESENCE LIKE, TWEET OR +1: THE SOCIAL CHURCH
  2. 2. TECHNOLOGY USE SOCIAL MEDIA TO SHARE “At all times of the day across the entire world, the Church and its teachings are being discussed on the Internet, on blogs and social networks, by people who have never written for a newspaper or a magazine. “We encourage people, young and old, to use the Internet and the social media to reach out and share their religious beliefs.” Elder L. Tom Perry October 2011 General Conference QUOTES
  3. 3. TECHNOLOGY NEW WAYS TO SHARE “Now in this day of the Internet, there are new and exciting ways you can do missionary work. You can invite friends and neighbors to visit the new mormon.org Web site. If you have blogs and online social networks, you could link your sites to mormon.org. And there you can create your own personal profile. Each profile includes an expression of belief, an experience, and a testimony.” Elder Russell M. Nelson October 2010 General Conference QUOTES
  4. 4. TECHNOLOGY BE A GUARDIAN OF VIRTUE “Being a guardian of virtue means you will always be modest not only in your dress but also in your speech, your actions, and your use of social media.” Sister Elaine S. Dalton March 2011 CES Devotional QUOTES
  5. 5. TECHNOLOGY SPIRITUAL COMMUNICATION “Technology, when understood and used for righteous purposes, need not be a threat but rather an enhancement to spiritual communication. Elder Richard G. Scott Ensign, May 2013 QUOTES
  6. 6. SOCIAL MEDIA FACEBOOK TWITTER GOOGLE+ PINTEREST YOUTUBE INSTAGRAM NETWORKS VINE BLOGS
  7. 7. FACEBOOK 44% Of Internet users are Facebook users 1. USA 2. BRAZIL 3. INDIA 4. INDONESIA 5. MEXICO Top Countries 600 Million SOURCE: FACEBOOK NEWSROOM Mobile Users 1.3 BillionTotal Facebook users 219 Billion Photos Uploaded
  8. 8. Church’s Facebook Page Facebook.com/LDS
  9. 9. Mormon.org Facebook Page Facebook.com/Mormon
  10. 10. Mormon Channel Facebook Page Facebook.com/MormonChannel
  11. 11. WHO TO FOLLOW /FamilySearch /churchhistorylibrary /friend.magazine /MormonTabernacleChoir /MormonNewsroom /LDSinstitute /TempleSquare/Liahona.magazine FACEBOOK
  12. 12. FACEBOOK VIDEO
  13. 13. TWITTER 6,939 TPS Record Tweets per Second 1. CHINA 2. INDIA 3. USA 4. BRAZIL 5. MEXICO Top Countries 500 Million SOURCE: TELEGRAPH.CO.UK Tweets per day 500 Million Total Twitter users
  14. 14. Church’s Twitter Page @LDSChurch
  15. 15. Mormon.org Twitter Page @Mormonorg
  16. 16. Mormon.org Twitter Page @MormonChannel
  17. 17. WHO TO FOLLOW @FamilySearch @mormonchannel @LDSmessages @MormonTabChoir @MormonNewsroom @Mormonorg @friendLDS@ldstech TWITTER
  18. 18. GOOGLE+ 343 Million Active Users 1. USA 2. INDIA 3. BRAZIL 4. UK 5. CANADA Top Countries 6 Min 47 Sec SOURCE: GLOBAL WEB INDEX Avg Time Spent per day 500 Million Registered total users
  19. 19. Church’s Google+ Page
  20. 20. Mormon.org Google+ Page Plus.google.com/+Mormon
  21. 21. Mormon Channel Google+ Page Plus.google.com/+MormonChannel
  22. 22. PINTEREST 80% Percentage of Female Users Garlic Cheese Bread SOURCE: HUFFINGTON POST Most Repinned pin 70 Million Total Pinterest users
  23. 23. YOUTUBE 100 Hours Of video uploaded Every minute 6 Billion+ SOURCE: YouTube Hours watched each month 1 Billion+ Total Unique Visitors per month 70% Traffic from Outside the US
  24. 24. Mormon Channel YouTube Page YouTube.com/MormonChannel
  25. 25. Mormon Tabernacle Choir YouTube Page YouTube.com/MormonTabChoir
  26. 26. INSTAGRAM 130 Million Active Users 45 Million SOURCE: Instagram Photos shared each day $1 Billion Amount paid by Facebook to purchase it
  27. 27. SHARING THE GOSPEL THROUGH INSTAGRAM
  28. 28. LDS BLOGS • Sugardoodle.net • LDSMediaTalk.com • WellBehavedMormonWoman.blogspot.com • BeingLDS.blogspot.com • TheRedHeadedHostess.com • Inkablinka.com
  29. 29. THANK YOU Feel free to ask any questions!

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