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Presentación - Fernando Aguilar

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Presentación - Fernando Aguilar

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Presentación - Fernando Aguilar

  1. 1. Marketing en Internet Para Pequeñas y MedianasEmpresas:¡Cómopuedesdominarlocalmente!<br />
  2. 2. ¿Quérespondería en estasituación?<br />¿Alguien le ha preguntadoporsupágina web?<br />
  3. 3. Supágina no recibevisitas, o son muypocas.<br />No recibeningúnclientedesdesupágina.<br />Su mayor competidorestámásarriba en los resultados de búsqueda.<br />No tiene idea acerca de quéhacer, y tampocosabe a quiénconsultar.<br />Su empresa o negocioNOtienepágina web.<br />¿Eséstasusituación?<br />
  4. 4. Generarclientes.<br />Hacerventas.<br />Servir a los clientesactuales.<br />Mantener a los clientesqueyatiene.<br />Dar a conocersuempresa<br />Propósitos de unaPágina Web<br />
  5. 5. Buscadores (Google, Yahoo, Bing)<br />Directorios de negocios locales<br />Mapas de Google<br />OtrossitiosWeb.<br />Lo quenecesitaestráfico…<br />
  6. 6. Unapágina web sólofuncionacuandocreapotencialesclientes o genera ventas.<br />No todoslaspáginas son igualmentecreadas.<br />¿Su página web le hacevercomo un experto?<br />¿Dificulta el contacto con posiblesclientes?<br />Y conversiones.<br />
  7. 7. Añadir un llamado a la acción en unapágina de destino.<br />Generarcontenidoque cause confianza.<br />Capturarinformaciónparaluegoinformar (boletines) y darincentivos (descuentos).<br />Aparecer en Google con lasmejorespalabras claves buscadas.<br />Configurarunacampaña de Email Marketing<br />La solución<br />
  8. 8. Aparece en Google Mapas<br />Aparece en los resultadosorgánicosde Google.<br />Y en los directorios locales de negocios y empresas.<br />Unapágina web reconocidapor Google<br />
  9. 9. Tómeventaja de los videos en línea.<br />YouTube es el segundositiomásvisitado.<br />El marketing con videos VENDE<br />
  10. 10. Se pagasólopor clicks recibidos<br />Control del presupuesto.<br />Medición de resultados.<br />Optimizacióntodo el tiempo. <br />Pago por Click para ROI (Retorno de la Inversión)<br />
  11. 11. El Email marketing puedefuncionarautomáticamente.<br />Grandesahorros: imprentas, correo, etc.<br />Flexibilidad de formatos.<br />Email Marketing<br />
  12. 12. Se discutensusobjetivos.<br />Luego se planeaunaestrategia.<br />Se modificasupágina Web (o se creaunamejor).<br />Ustedobtienemásclientes y ventas.<br />¿Cómocomenzar?<br />
  13. 13. Teléfono:<br />94881198<br />Email:<br />feaguilarvera@yahoo.cl<br />9/17/2010<br />Contácteme<br />

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