The Power of Technology and Social Media for social change

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Presentation to Synergos Institute´s Fellows - September 2011

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The Power of Technology and Social Media for social change

  1. 1. The Power ofTechnologyand Social Media for Social Change<br /><ul><li>Lucia Dellagnelo - ICOM
  2. 2. Fernanda Bornhausen Sá - IVA</li></ul>SynergosFellows<br />
  3. 3. Social Networks are aboutcommunities<br />Relationships<br />Connection<br />Articulate<br />
  4. 4. Social Media & Its Power…<br />
  5. 5. Social Media & Its Power…<br />
  6. 6. Clay Shirk(CognitiveSurplus: CreativityandGenerosity in a Connected Age)<br />
  7. 7. <ul><li>“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.
  8. 8. “Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”</li></ul>Professors Nicholas Christakis and James Fowler<br />
  9. 9. How Social Media help Non-Profits<br />
  10. 10. What is happening? Trends<br />
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  12. 12. NetworkedNonprofits<br /><ul><li>They are easy for outsiders to get in andinsiders to get out.
  13. 13. Theyengagepeople to shapeandsharetheir work in order to raiseawarenessof social issues, organize communities to provideservicesoradvocate for legislation. In thelongrun, they are helping to makethe world a safer, fairer, healthierplace to live.</li></ul>NetworkedNonprofits are simpleandtransparentorganizations. <br />
  14. 14. NetworkedNonprofits<br /><ul><li>NetworkedNonprofitsdon’t work harderorlongerthanotherorganizations, they work differently. Theyengage in conversationswithpeoplebeyondtheirwalls — lotsofconversations — to build relationshipsthat spread their work throughthe network. Incorporatingrelationshipbuilding as a core responsibilityofallstaffersfundamentallychangestheirto-dolists. Workingthisway is onlypossiblebecauseoftheadventof social media.
  15. 15. AllNetworkedNonprofits are comfortableusingthenew social media toolset — digital toolssuch as email, blogs, andFacebookthatencouragetwo-wayconversationsbetweenpeople, andbetweenpeopleandorganizations, to enlargetheireffortsquickly, easilyandinexpensively.</li></li></ul><li>http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181<br />
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  17. 17. Seminars and Summits (examples)<br />
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  29. 29. http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf<br />
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  32. 32. How tecnology can help Organizations to promote social change and sustentability <br />
  33. 33. WhyTiB<br />
  34. 34. TiB 2010<br />
  35. 35. Summary<br />
  36. 36. Media coverage<br />
  37. 37. TiBResultsandConclusions<br />
  38. 38. Available Literature <br />Examplesof Books andReferences:<br />
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  46. 46. Webinars: DIOSA <br />
  47. 47. NetworkedNonprofits( examples)<br />
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  51. 51. Games for Change <br />
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  54. 54. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
  55. 55. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />
  56. 56. VOLUNTARIOSONLINE.ORG.BR in Social Netwoks<br />Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. <br />Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections betweenpeopleand causes, as visibility of volunteering opportunities keeps growing.<br />
  57. 57. Opportunity for Blogging<br />
  58. 58. Contact<br />Fernanda Bornhausen Sá<br />Lucia Dellagnelo<br />

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