Bike Back Project
Fernando Sá

Wednesday, October 9, 13
Being stolen sucks.
You feel like shit.
Wednesday, October 9, 13
But Apple Inc. gave a little help by creating this:
Find my iPhone.

Wednesday, October 9, 13
What if you could find

“your anything”?
Some things worth more than others,
so let's focus on those that really matter.

...
Like bicycles.
❖

Smart cities

❖

Ecological transport

❖

Healthy lifestyle

❖

Adventurous sport

Wednesday, October 9,...
Bikes are cool, but bikes aren’t that cheap anymore.
Having your bike stolen today can be not only an
annoying headache bu...
BIKE BACK

is a GPS based safety system which
allows you to find your bicycle anywhere.

Wednesday, October 9, 13
Anywhere on Earth.

Wednesday, October 9, 13
How does it work?
Set the GPS in your bike and find it with your mobile.

Through a mobile app or even a web site you can ...
The Bike Back GPS
device can be set in
several places
on or inside
the bicycle.

Wednesday, October 9, 13
Once it’s done your bike is safer. You still need to use lockers and be
clever - don’t leave it anywhere, ok? - but if you...
Extraordinary for people?

Wednesday, October 9, 13
As bikes can cost a lot, to buy a new one can be a huge investment.
If people care about a US$ 300 iPhone, they also may c...
And people all around
the world agree that it is

extraordinary.
Wednesday, October 9, 13
Besides, several people have emotional bonds with their bikes.
They have names. Histories. Biographies. They’re like frien...
Is BIKE BACK an innovation?
So far nobody has succeeded at putting together bikes+GPS+ safety.

You can find a car through...
Is BIKE BACK feasible?
Probably YES.
There are several small GPS trackers that can be hidden inside bike tubes
or disguise...
Is BIKE BACK feasible?
Probably YES.

Bike Back can be set inside the handlebar
attached to a cap, fasten or not. It can a...
Is BIKE BACK profitable?
Probably YES.
Bicycle insurance (Brazil)

Car vs. Bike sales (EU27)

700

4.3

13.15

R$ (annual ...
Is BIKE BACK profitable?
If each Bike Back costs R$ 100
(70 millions units are the estimated national bicycle fleet)

1% M...
Bicycle recovery is NOT all.
Let’s talk about: BIG DATA.
❖

In which countries, cities and neighborhoods do thefts frequen...
Bicycle recovery is NOT all.
Let’s talk about: BIG DATA.
❖

In which countries, cities and neighborhoods do thefts frequen...
Bike Back can be developed in a joint venture with partners and
it can be sold separately and / or boarded in brand new bi...
References
http://www1.folha.uol.com.br/saopaulo/779488-aumento-de-roubos-de-bicicletas-faz-disparar-mercado-de-seguros.sh...
Bike Back
Fernando Sá. Biking since 1984.

Wednesday, October 9, 13
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Bike Back Project

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Bike Back is a GPS based safety system which allows you to find your bicycle anywhere. It was ranked second among more than 20 others during the first STFU at LOV/Dentsu in Brazil.

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Bike Back Project

  1. 1. Bike Back Project Fernando Sá Wednesday, October 9, 13
  2. 2. Being stolen sucks. You feel like shit. Wednesday, October 9, 13
  3. 3. But Apple Inc. gave a little help by creating this: Find my iPhone. Wednesday, October 9, 13
  4. 4. What if you could find “your anything”? Some things worth more than others, so let's focus on those that really matter. Wednesday, October 9, 13
  5. 5. Like bicycles. ❖ Smart cities ❖ Ecological transport ❖ Healthy lifestyle ❖ Adventurous sport Wednesday, October 9, 13
  6. 6. Bikes are cool, but bikes aren’t that cheap anymore. Having your bike stolen today can be not only an annoying headache but an expensive loss too. And bikes have always been a hot product. Amsterdam Beijing São Paulo 100.000 bikes are stolen every year. Wednesday, October 9, 13 Paris 80% of the Vélib’ fleet was stolen or damaged. A bicycle is stolen every second. Demand of bicycle insurance grew 70%.
  7. 7. BIKE BACK is a GPS based safety system which allows you to find your bicycle anywhere. Wednesday, October 9, 13
  8. 8. Anywhere on Earth. Wednesday, October 9, 13
  9. 9. How does it work? Set the GPS in your bike and find it with your mobile. Through a mobile app or even a web site you can track your bike and find exactly where it is, what is special when it was stolen. With the local police support you can go there and have your “bike back”. Wednesday, October 9, 13
  10. 10. The Bike Back GPS device can be set in several places on or inside the bicycle. Wednesday, October 9, 13
  11. 11. Once it’s done your bike is safer. You still need to use lockers and be clever - don’t leave it anywhere, ok? - but if you’re unlucky, use BIKE BACK and find your bicycle instead of wondering where it could be. Wednesday, October 9, 13
  12. 12. Extraordinary for people? Wednesday, October 9, 13
  13. 13. As bikes can cost a lot, to buy a new one can be a huge investment. If people care about a US$ 300 iPhone, they also may care about their expensive bicycles. If you can avoid a loss, you will save money. Wednesday, October 9, 13
  14. 14. And people all around the world agree that it is extraordinary. Wednesday, October 9, 13
  15. 15. Besides, several people have emotional bonds with their bikes. They have names. Histories. Biographies. They’re like friends. Gabriela Marieta Dindi A 17 year old GT Talera. I punched a thief to save her. Caloi Berlineta 1960. The 1st brazilian folding bike. My tailor-made backpedal break. Look at her wood handlebar ;) Wednesday, October 9, 13
  16. 16. Is BIKE BACK an innovation? So far nobody has succeeded at putting together bikes+GPS+ safety. You can find a car through GPS systems, but not a bike. Wednesday, October 9, 13 You can use lockers, but they aren’t unbeatable. You can track your pathway, but only while you’re riding.
  17. 17. Is BIKE BACK feasible? Probably YES. There are several small GPS trackers that can be hidden inside bike tubes or disguised as an ordinary accessory. The receiver costs about US$ 7. Even if our final product costs about 10x this, it’s still a good deal. R$ 200 Wednesday, October 9, 13 R$ 250 R$ 285 R$ 285 R$ 430
  18. 18. Is BIKE BACK feasible? Probably YES. Bike Back can be set inside the handlebar attached to a cap, fasten or not. It can also be set over the gears as a disguised assembled piece or a fasten accessory like a light etc. Wednesday, October 9, 13
  19. 19. Is BIKE BACK profitable? Probably YES. Bicycle insurance (Brazil) Car vs. Bike sales (EU27) 700 4.3 13.15 R$ (annual cost) Units (in millions) Kassala Cars Bicycles R$ 900 millions is how much the Brazilian industry expects to sell in 2013 with new bicycles sales. Wednesday, October 9, 13 5.5 20.04 400 Estar Bicycle sales in Brazil 2006 2007 2008 6 5.3 5 2009 2010 4.5 2005 5.8 Units in millions 2011
  20. 20. Is BIKE BACK profitable? If each Bike Back costs R$ 100 (70 millions units are the estimated national bicycle fleet) 1% Market Penetration 700.000 Bicycles 0,1% Market Penetration 70.000 Bicycles R$ 700 millions on revenue R$ 70 millions on revenue R$ 7 millions on revenue Wednesday, October 9, 13 10% Market Penetration 7.000.000 Bicycles
  21. 21. Bicycle recovery is NOT all. Let’s talk about: BIG DATA. ❖ In which countries, cities and neighborhoods do thefts frequently happen? ❖ When do they happen? Where: downtown? At houses? Bike parkings? Ridding? ❖ Are there different kinds of thieves and robberies? More targeted brands? ❖ What are the most used urban routes? Governments can build new bike lanes. ❖ Could we help to develop an Universal Registered Serial Number list? Wednesday, October 9, 13
  22. 22. Bicycle recovery is NOT all. Let’s talk about: BIG DATA. ❖ In which countries, cities and neighborhoods do thefts frequently happen? ❖ When do they happen? Where: downtown? At houses? Bike parkings? Ridding? ❖ Are there different kinds of thieves and robberies? More targeted brands? ❖ What are the most used urban routes? Governments can build new bike lanes. ❖ Could we help to develop an Universal Registered Serial Number list? Bike Back can help a single citizen. Wednesday, October 9, 13 & Bike Back can help the whole world.
  23. 23. Bike Back can be developed in a joint venture with partners and it can be sold separately and / or boarded in brand new bicycles. Wednesday, October 9, 13
  24. 24. References http://www1.folha.uol.com.br/saopaulo/779488-aumento-de-roubos-de-bicicletas-faz-disparar-mercado-de-seguros.shtml http://www.revistabicicleta.com.br/bicicleta.php?cade_minha_magrela?&id=2371 http://stats.stolen-bikes.co.uk/ http://www.bikeradar.com/news/article/stolen-bike-statistics-website-launches-37930/ http://www.bikeoff.org/design_resource/ABT_problem_hot_product.shtml http://bikeportland.org/2007/07/10/bike-theft-on-the-rise-is-rfid-the-solution-4325 http://bikeportland.org/2012/01/24/portland-company-poised-to-launch-gps-bike-tracking-device-65770 http://www.biketrak.com/ http://www.webbikers.com.br/blog/?p=3105 http://www.alibaba.com/product-gs/514809882/the_Smallest_GPS_receiver_module_Mstar.html http://www.abraciclo.com.br/index.php?option=com_content&view=article&id=56:bicicleta&catid=21:dados-do-setor-introducao&Itemid=37 http://www.abradibi.com.br/mercado.html http://www.gazetadopovo.com.br/economia/conteudo.phtml?id=1356532&tit=Bikes-mais-modernas-ganham-mercado http://www.em.com.br/app/noticia/economia/2013/03/11/internas_economia,356003/bicicletas-tem-mercado-de-peso.shtml http://www.businessinsider.com/more-bikes-sold-than-cars-in-italy-for-the-first-time-since-ww2-2012-10 http://www.forbes.com/sites/pikeresearch/2013/05/08/are-e-bicycle-sales-reducing-car-sales-in-europe/ http://www.ecf.com/news/car-sales-down-bike-sales-up-two-new-bikes-are-sold-for-every-car-in-europe/ http://www.coliped.com/docs/issuu/European%20Bicycle%20Market%20&%20Industry%20Profile%20-%20Edition%202012.pdf http://www.bikeoff.org/design_resource/ABT_problem_response_strategies_7.shtml http://nbda.com/articles/industry-overview-2012-pg34.htm http://blinksteady.com/pages/gallery Wednesday, October 9, 13
  25. 25. Bike Back Fernando Sá. Biking since 1984. Wednesday, October 9, 13

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