Introduction about the radio industry
• Radio is undergoing a digital revolution - every bit as
profound as that affecting TV - and as with all revolutions
many of the eventual outcomes are uncertain.
• That rapid and profound impact has been experienced
differently in different sectors of the industry - creating
threats as well as opportunities. But despite all the
uncertainty there is a sense abroad that this is an
exciting period in the development.
Public service broadcasting refers to broadcasting intended for the publics benefit
rather than purely commercial concerns. Public broadcasting includes radio ,television
and other electronic media outlets whose primary mission is public service. Public
broadcasters receive funding from diverse sources including license fees, individual
contributions, public financing and commercial financing.
Different between broadcast and nun broadcast
• Broadcast audio is a transmission. For example, Radio and Television. The reason
why these are BROADCAST elements is because they are live material and also
because they can not in anyway shape or form be fast forwarded, paused, stopped
• Non Broadcast audio is completely the opposite of broadcast .The main powers
that non broadcast material can have, is that it enables you to pause, stop, rewind
and fast forward video and, or audio as and when you feel like or if there is a need
too. As non broadcast is not live or a continuous stream of media, it can also be
played at any time of any day etc. Some examples of this can be videos on
YouTube. You are able to view freely and leisurely as and when you please. The
same goes for BBC iplayer or your music on iTunes. Non broadcast can also be
playing a CD, Listening to your iPod or MP3 player, or even watching a DVD on
your TV. all of these examples mentioned are linked with each other because they
can all come to a halt at any time and are not broadcasted as a continuous stream.
K2k radio station
• Kilburn to Kensal radio broadcasts live from North West
London, with all types of music and chat (funk, soul, hip hop,
jazz, drum and bass, reggae, dub, basement, ska, dub step,
house,. techno, metal, you name it. They also talk about a
whole host of things, with comedy, hot chat, politics, date
roulette, live music, open mix, spoken word, theatre and
The national association of broadcasters provide opportunities that are professional to develop
opportunities for local radio station nationwide.
Commercial radio companies association (CRCA) represents commercial radio to the government,
Copyright societies and other organizations involved in radio.
The Strengths and Weaknesses of
Radio broadcasting is such a powerful medium, therefore its potential for
communication is very great but the actual outcome may be quite small. To the
consumer, radio is radio, whether it comes out of their stereo or the computer
on their desk. For the most part, this is true. However, all transmission mediums
have their strengths and weaknesses, and it is these qualities, which may
determine a medium's future success.
The Strengths Of Radio
Radio might be a blind medium, considering the fact that one can only listen to
it, but it has the potential to reach large numbers of people, by informing,
educating, entertaining and persuading.
The sights and sounds of radio are created within the listener, thus stimulating
his or her imagination. Radio is a more personal indulgence, as the one has
direct contact with the radio and it can have greater impact and involvement in
one's daily activities. It provides for people as a form of relaxation and
entertainment, diverting them from their troubles, anxiety and stress
What makes one station better than
• If The Artist radio function is good but I would like to be able to create a radio
station based on more than one artist. For example now If I am listening to a
station based on The Limners and is starting to get a bit tired of slow folk pop
songs. But if I could add some For Fighters related songs to that mix the radio
station would become much better.
• And once this radio station has been created and If i have clicked the thumbs up
and thumbs down a number of times to make the station even more perfect I
would like to save that radio station so I can listen to it again without having to
create it once more.
Why is local or community radio better for
a niche audience?
• Community radio is a radio service offering a third model of radio
broadcasting in addition to commercial and public broadcasting.
Community stations serve geographic communities and communities of
interest. They broadcast content that is popular and relevant to a local,
specific audience but is often overlooked by commercial or mass-media
broadcasters. Community radio stations are operated, owned, and
influenced by the communities they serve. They are generally non profit
and provide a mechanism for enabling individuals, groups, and
communities to tell their own stories, to share experiences and, in a
media-rich world, to become creators and contributors of media so
community radio are better for a niche audience.
I enjoy listening to capital FM .
Capital is a radio network of nine independent contemporary hit radio
stations in the United Kingdom which are owned and operated by Global
Radio, launching on 3 January 2011.Capital was previously known as Mix,
One, Galaxy and Hit Music at various times. The stations were formerly
owned by Gap Media and Chrysalis Radio prior to their respective
takeovers by Global Radio and, with the exception of Capital London,
were all part of Galaxy or Hit Music prior to January 2011.
The stations serve an audience of 7.1 million listeners and target a core
audience in the 12-20 age group.