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@ferdiv alues The 2012 V Proposition Designing businesses that inspireWednesday, 31 October 12

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You 2Wednesday, 31 October 12

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What do you value? You 3Wednesday, 31 October 12

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You Yo u 10 000 hours 4Wednesday, 31 October 12

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You Yo u 10 000 hours 10 000 things 5Wednesday, 31 October 12

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Billion 6Wednesday, 31 October 12

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00 70 00 000 0 You 7Wednesday, 31 October 12

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00 70 00 000 0 You a new Hope 10 000 things 2000 things 8Wednesday, 31 October 12

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00 70 00 000 0 You a new Hope 10 000 things 2000 things 9Wednesday, 31 October 12

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Ca pital a new Dilemma 10 000 things 0 70 00 000 0 You 2000 things 10Wednesday, 31 October 12

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Ca pital 00 0 000 000 You 7Wednesday, 31 October 12

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Business = People 12Wednesday, 31 October 12

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Business = Peopleou Y 13Wednesday, 31 October 12

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People design Business You 14Wednesday, 31 October 12

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Design constraint: Value 15Wednesday, 31 October 12

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Design constraint: Value CapitalWednesday, 31 October 12

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Design constraint: YoValueal upit 7 000 000 000 Ca 17Wednesday, 31 October 12

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Strategy & How ? Planning Understanding Engaged opportunity Purpose Execution Measurement & Reporting 18Wednesday, 31 October 12

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19Wednesday, 31 October 12

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W illing to pay for 20Wednesday, 31 October 12

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Planned obsolescence and rapid consumption cycles Cho ice Happi ness 21Wednesday, 31 October 12

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Under s opporttanding unity Value = Values 22Wednesday, 31 October 12

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Under What you stand opport ing unity are willing Value = Valuest you for Wha to pay

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care about 23Wednesday, 31 October 12

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What you Un d erst opp andi ortu ng clanreo p ay nity Wi l i g t about f or 24Wednesday, 31 October 12

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Under s opporttanding unity Values Purpose Business opportunity 25Wednesday, 31 October 12

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Und erstoppo andi rtun ng ity Values Purpose Man dat e Business opportunity e fore uct/ b od pr service 26Wednesday, 31 October 12

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Under stand opport in Mandate before unity product/ service Op tion B: Option A: Skin d ryness Baby’s and leaks developmentWednesday, 31 October 12

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Strategy How ? Planning Understanding Engaged opportunity Purpose Execution Measurement Reporting 28Wednesday, 31 October 12

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Strategy Planning Values Proposition 29Wednesday, 31 October 12

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Strategy Planning Values Proposition Map: Who w ants ou to d? y ee succ 30Wednesday, 31 October 12

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Product Service Capital Values Proposition Map: Ho w can Strategy the y help Planning suc cess? 31Wednesday, 31 October 12

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Strategy Product Planning Service Capital Values Proposition 32Wednesday, 31 October 12

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Product y teg ing tra nnS la Service P Capital Values Proposition 33Wednesday, 31 October 12

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Product y teg ing tra nnS la Service P Capital Values Proposition 34Wednesday, 31 October 12

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Un d erstopp andi ortu ng nity Values Purpose Product Service _ 35 Wednesday, 31 October 12

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Strategy How ? Planning Understanding Engaged opportunity Purpose Execution Measurement Reporting 36Wednesday, 31 October 12

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Execution Op timised for?Wednesday, 31 October 12

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Optimised for Execution efficiency, quality

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and profit Companies grow according to the questions the consistently askWednesday, 31 October 12

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I think th ere for I am? efficient productive profitable predictable ExecutionWednesday, 31 October 12

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I think th ere for Opt imised I am? for? efficient productive profitable predictable ExecutionWednesday, 31 October 12

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gaged I feel En tion xecu th ere for E I’m Free* to challenge to go beyond to ask for more to be vulnerable and humble *audre lordeWednesday, 31 October 12

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ag ion ng ut E c E xe Passion Passion Passion Values Proposition 42Wednesday, 31 October 12

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Strategy How ? Planning Understanding Engaged opportunity Purpose Execution Measurement Reporting 43Wednesday, 31 October 12

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ere d o you Meas R uremen Wh asure eport t me ing mea ning? their message our message Us WorldWednesday, 31 October 12

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ere d o you Meas R urement Wh asure eport me ing mea ning? their message our message Us WorldWednesday, 31 October 12

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ere d o you Meas R uremen Wh asure eport t me ing mea ning? their message our message Us WorldWednesday, 31 October 12

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Value Values What can be sold What should succeed Inside out approach Outside in approach Buying products/ Buying ideas and services context Ownership Stewardship Asymmetrical Balanced Potential Permission by attributes by intent 47Wednesday, 31 October 12

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In short... ap Strategy Planning? M Man dat e? ng? Understanding Purpose Meani Execution etrics ? Measurement M Reporting 48Wednesday, 31 October 12

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How will you personally bring So... your values into what you do now?Wednesday, 31 October 12

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Design a business and life that inspiresWednesday, 31 October 12