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Can your Pilates Business be Found Online

Owning a Pilates business is fun and rewarding when you have a customer base that can support the practice. Growing that customer base is also very important in order to establish and maintain the business. Being that customers search online for a studio they can go to take Pilates classes, it's important to have your website listed in the top spot of the Google, Bing, and Yahoo search engines. Here are some good tips to help you get your site to that number one position.

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Can your Pilates Business be Found Online

  1. 1. Can Your Pilates Business be Found Online http://www.pilatespal.com Courtesy of
  2. 2. Every Pilates studio owner knows that getting customers is critical to ensuring the success of their business. http://www.pilatespal.com
  3. 3. With the growth of the world wide web, the internet is playing a large role in helping to achieve that goal. http://www.pilatespal.com
  4. 4. Why do you ask? http://www.pilatespal.com
  5. 5. It’s because the internet is where people go to find or search for things they are looking for. http://www.pilatespal.com
  6. 6. Did you know that in the past 12 months that approximately 80% of the consumers in the United States searched for local businesses online? http://www.pilatespal.com
  7. 7. While the days of running your fingers through the thick paper book affectionately known as the Yellow Pages may not be completely gone... http://www.pilatespal.com
  8. 8. they are moving further and further into the past. http://www.pilatespal.com
  9. 9. Today, when consumers want to find a business, product, or service, they will likely go to their computers and tickle the plastic of their keyboards http://www.pilatespal.com
  10. 10. using Google, Yahoo, Bing, or another search engine to find what they are looking for. http://www.pilatespal.com
  11. 11. Here is another interesting statistic! http://www.pilatespal.com
  12. 12. Did you know that approximately 42% of the traffic online goes to the first 5 sites with the number 1 site listed getting over 18% of that share? http://www.pilatespal.com
  13. 13. After the first 5 sites, the remainder of the pages listed only gets just under 2% of the traffic. http://www.pilatespal.com
  14. 14. With these figures you can see why getting your site online and listed as one of the first sites on page one can be so valuable to bringing traffic to your door. http://www.pilatespal.com
  15. 15. The BIG question is, how do you get your site to that position? http://www.pilatespal.com
  16. 16. Well first, it’s important to understand what the search engines are looking for to know what sites should go there. http://www.pilatespal.com
  17. 17. See, they want to give the searchers a good “user” experience. http://www.pilatespal.com
  18. 18. To do that, they want to provide the best results for the user to meet his search request. http://www.pilatespal.com
  19. 19. They achieve this by listing sites that are relevant, demonstrate authority, can be trusted, and have a social following, in addition to a few other items. http://www.pilatespal.com
  20. 20. There are several things that you can do to demonstrate to the search engines that your site meets that criteria. Here is a list of a few of those action items: http://www.pilatespal.com
  21. 21. On-page Optimization http://www.pilatespal.com
  22. 22. Make sure your web page lets the search engines know what the page is about. For example, if you’re a Pilates studio in Dallas, have that information somewhere on your home page. http://www.pilatespal.com
  23. 23. Reviews http://www.pilatespal.com
  24. 24. When people give a review of your site, that helps demonstrates whether you are a quality business that can be trusted and also contribute to a social following. http://www.pilatespal.com
  25. 25. (Testimonials on your webpage are helpful with this as well.) http://www.pilatespal.com
  26. 26. Comments http://www.pilatespal.com
  27. 27. Feedback from customers and readers of your articles offers interaction. http://www.pilatespal.com
  28. 28. If people are commenting, the search engines see an interactive site. http://www.pilatespal.com
  29. 29. For more helpful tips to grow your business and to get connected with your Pilates community go to : http://www.pilatespal.com Photos courtesy of Google images

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Owning a Pilates business is fun and rewarding when you have a customer base that can support the practice. Growing that customer base is also very important in order to establish and maintain the business. Being that customers search online for a studio they can go to take Pilates classes, it's important to have your website listed in the top spot of the Google, Bing, and Yahoo search engines. Here are some good tips to help you get your site to that number one position.

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