Google analytics is a very basic tool to analyze website traffic and stats. However, not all people know how to use it effectively. The infographic, from Siteber.com, displays top 10 most common mistakes that most internet marketers are making in Google analytics.
TOP 10 MOST
COMMON MISTAKES IN 6
Not Using / Checking Google Analytics
You don't have to check your Google Analytics reports
every day, but it's a good habit to check it at least on a
weekly basis. Digital marketing landscape changes really
fast, you want to ensure that everything is operating
Not Filtering Out Internal Sessions
Google analytics reports on all trafﬁc coming to your site. If
you have developers, sales and marketing people regularly
visiting the site, the data in your Google Analytics report
might be overinﬂated. So it's a good practice to ﬁlter out
trafﬁc from your company as they are not relevant to your
online marketing initiatives.
Not Setting Up Goal Tracking
The goal tracking in Google Analytics is one of the most
useful and important features. If you are not using it, you
are missing one of the most important pieces of informa-
tion about the success of your online marketing effort: your
Not Setting Up Subdomain Tracking to
Avoid Self-Referral Trafﬁc
A self-referral is when you see your own domain or subdo-
main showing up in the Acquisition > A| |TraffIc > Referrals
report. Universal Analytics has made subdomain tracking
really easy. You can grab the same tracking code for your
main domain, and implement it on your subdomains.
Not Placing the Tracking Code in the Proper
The hardcoded code should be placed right before closing
head tag and Google Tag Manger should be placed right
after the opening body tag. Make sure they are implement-
ed in the proper place. You can also setup Google Analytics
through Google Tag Manager.
Using UTM Tagging on Internal Site Links
UTM tagging is very useful when tracking campaigns from
external sources. For example, email, ad campaigns, social
media, CPC. ..etc. However, if you use tag your internal links
with these UTM, it will only mess up your data.
Not Tracking Email Signups and Micro
Google Analytics only become useful when you have the
proper macro and micro conversions setup. Many micro
conversions such as pdf clicking, video playing can be
tracked via event tracking. The best and the easiest way to
set it up is through Goog| eTag Manager.
Not Connecting to Google Webmaster Tools
Account, Google AdSense, Google AdWords
Google Analytics is pretty useful by itself, however, it can be
really powerful when you connect it to other Google tools for
your business. Google Webmaster tools provide a lot more info
on the health and accessibility of your website from Google’s
perspective. Both Google adSense and Google Adwords pro-
vide info on your SEM efforts.
Not Enabling Demographics Data / Interest
Reports aka Display Advertiser Features
These reports provide very useful demographic data on your
website visitors. By default, Google doesn't have these reports
conﬁgured for you. You have to edit the tracking code to in-
clude the display advertiser features. if you are using Google
Tag Manager, simply check "display advertiser features"and
republish your tag!
No Customization — Dashboards/ Segments
Every website is different. They have different objectives and
conversion funnels for different businesses. So it's important to
set up customized dashboards base on your own unique busi-
ness or marketing strategy and tactics. All data in aggregation
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