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Soccnx10 Man versus Machine – A Story About Embracing Innovation


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Presentation as given on June 7th in Toronto by Francie Tanner & Femke Goedhart:

Technology and innovation impacts every industry, line of business and profession in ways we could not imagine even 50 years ago. While IT is meant to make things more efficient, the pace of IT evolution makes it hard to think of the future as being “easier”. History shows that companies which are unable to innovate are driven out of the market, which leaves adoption as a central key to dealing with that new social platform, CRM and other innovation. But how do you get people to embrace change? Some people claim that adoption is a purely human affair where it’s all about people, while others believe that adoption should be technology driven and enforced in an automated way. Join Femke Goedhart and Francie Tanner and learn all about adoption tools, methods and strategies that will help you make any new deployment a measurable success.

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Soccnx10 Man versus Machine – A Story About Embracing Innovation

  1. 1. Toronto, June 6-7 2016 Man versus Machine a story about embracing innovation Francie Tanner & Femke Goedhart
  2. 2. About us…. Francie Tanner – Director • Over 18 years experience solving complex collaboration challenges for enterprises with software and knowledge transfer • From Switzerland, via the Caribbean, now living in the US • Business development, consulting, empowering people
  3. 3. About us…. Femke Goedhart – Business Consultant • Driven to drive social business & empowering people • Focused on ECM, Social Business, Process Management & Business development • Vision -> Strategy -> feet in the mud kind of person • Consulting & business development
  4. 4. Toronto, June 6-7 2016 This Session is all about….
  5. 5.
  6. 6. How much can we handle?!?
  8. 8. Toronto, June 6-7 2016 …Which is why this session is all about - technology!
  9. 9. • Technology is capable of dealing with massive amounts of data humans cannot cope with, solving increasingly complex problems • More and more devices are getting smarter and connected We Live in Amazing Times
  10. 10. Technology Makes Our Life Easier • Our phones can get a restaurant recommendation and reservation in a city I’ve never been to • Virtual meetings are saving thousands of dollars and hours on travel • Social sites have changed the way families stay in touch, how people date • Our doorbells ring on our phones, which in turn unlock our doors
  11. 11. • The rate of technology change is not slowing down and change cycles are getting shorter and shorter • With smart phones and BYOD policies, people no longer wait for IT to launch enterprise projects when they have access to “rogue” apps • Integration of collaboration technology will continue to get more complex • Companies who don’t manage to affect agile transformation and hence adoption will struggle or fail The Future of Business IT
  12. 12. Smart Solutions to Make Life easier • Detect • Suggest • Enforce • No need to teach when you can automate Samsung Family hub
  13. 13. Toronto, June 6-7 2016 Man vs Machine
  14. 14. Age of Data Age of Context Age of Knowledge Age of analytics (Big Data) Internet of Things Cognitive computing
  15. 15. How we historically have tried to make sense of our brain through our concepts and understanding of technology • 0BC creation: infusion of a ‘divine spirit’ • 300’s discovery of hydraulics: ‘Humors’ (Greeks) • 1500’s automata : complex machine – thoughts as results of mechanical motions (Descartes/Hobbes) • 1700’s Electricity & Chemistry : Electric & chemical impulses • Mid 1800’s Brain as a telegraph (Hermann von Helmholtz) “The Empty Brain, Robert Epstein -
  16. 16. But is that really valid? Software? Hardware? Thought
  17. 17. It’s not just the information that is getting more complex…. • More tools • More features • More devices • More channels (more interconnectedness between tools, features and devices) But also…. • More concepts • More visions • More strategies • MORE THINGS TO COPE WITH
  18. 18. OVERLOAD From information overload to...
  19. 19. Toronto, June 6-7 2016 What does this mean to me?
  20. 20. Why Adaptation Matters • Do you remember Kodak, Blockbuster, Motorola, Yahoo, Yellow Cab….? • Pop Quiz: Do you know who invented the digital camera? • What happened to displace them as leaders in their field?
  21. 21. Adoption = The art of getting people to accept change…
  22. 22. Rate of adoption of new technology is increasing
  23. 23. Adoption cycle • Announce • Show Awareness • Build use cases • scenarios Interest • Review • Test Consideration • Instructions • Training • Support Use • Tackle bottlenecks • Improve • Expand Retention • Broadcast successes • Foster advocacy Champion Value Discovery Value Delivery Value Definition Value Realization Value Validation
  24. 24. Adoption • Announce • Show Awareness • Build use cases • scenarios Interest • Review • Test Consideration • Instructions • Training • Support Use • Tackle bottlenecks • Improve • Expand Retention • Broadcast successes • Foster advocacy Champion Value Discovery Value Delivery Value Definition Value Realization Value Validation CREATING VALUE
  25. 25. How Can Machines Help Us Evolve?
  26. 26. To know how to get there, you have to know where you are at first…. • Who is using existing systems or apps? Where do they live? • How and from where are they used? Mobile? Tablet? Workstation? • How much traffic is generated? Consumed? By whom? • Who regularly shares content? Who generates content? • Which social clusters exist?
  27. 27. Technology to the Rescue • IBM ESS infrastructure • IBM Connections, Domino servers, Traveler, Sametime etc. • Application access logs and/or data within application • Corporate data • HR information to match “who” to IT user ID’s • Geographical data to understand where people actually are • Local workstation & server data if looking at file usage/duplication • Collaboration patterns • Visualization of any of the above
  28. 28. Calculating the Return of an Adoption Project • 30 % reduction in mail volume if you can identify the people emailing multiple attachments to a group of people AND provide an IBM Connections Community • Analytics tell you where to focus for the biggest return • Storage, mail volume, etc
  29. 29. And then there is social…. Intention meet Reality
  30. 30. People are all different and one size doesn’t fit all • Different target groups • Geography • Age • Education • Culture • Department • Acceptance of change ?? Diffusion of innovation (rogers curve)
  31. 31. Toronto, June 6-7 2016 Implementing the best of both worlds
  32. 32. Example 1: Provide a starting point • Change is scary, a blank canvas is intimidating • Analytics can identify suitable content to migrate • And also identify naming convention guidelines for communities etc
  33. 33. Example 1: Provide a starting point • But don’t just take old stuff, be selective and critical • Don’t over-structure either • Constantly adept to the changing environment that you create with the innovation
  34. 34. Example 2: Finding Information Brokers or natural networks • Based on current email/file sharing/application, who needs to be in an IBM Connections Community? -> Auto create communities
  35. 35. Example 2: Finding Information Brokers or natural networks • Which information platforms do you look at? • Are all digital? Lead or Force?
  36. 36. Example 3: How do we know we’ve succeeded • Measure before, during and after a deployment project to quantify transformation
  37. 37. Example 3: How do we know we’ve succeeded • Don’t take things at face value – don’t simplify • Interpret • Cross verify • Validate TALK TO YOUR USERS “Is the decrease in mail traffic due to people using the social platform more or simply because you limited their max attachment size and they have started using WeTransfer?”
  38. 38. Summary: • Successes from the past are no guarantee for future success…. But they do give a you a good starting point, so use them • Automate/incorporate what you know was successful and has become mainstream so you can focus creative resources on new areas • Don’t be afraid to use technology wherever it can help users make faster and better informed decisions • One size does NOT fit all, adapt, be agile • Don’t rest after you’ve done a successful adoption….adoption is a strategy, not a project
  39. 39. Questions? How Can we Help? Headquarters, Austria: panagenda GmbH (Ltd.) Schreyvogelgasse 3/10 AT 1010 Vienna Phone: +43 1 89 012 89 Fax: +43 1 89 012 89-15 E-Mail: Headquarters, Germany: panagenda GmbH (Ltd.) Lahnstraße 17 DE 64646 Heppenheim Phone: +49 6252 67 939-00 Fax: +49 6252 67 939-16 E-Mail: USA: panagenda Inc. 60 State Street, Suite 700 MA 02109 Boston Phone: +1 617 855 5961 Fax: +1 617 488 2292 E-Mail: Germany: panagenda Consulting GmbH (Ltd.) Donnersbergstraße 1 DE 64646 Heppenheim Phone: +49 6252 67 939-86 Fax: +49 6252 67 939-16 E-Mail: The Netherlands: Trust Factory B.V. 11th Floor, Koningin Julianaplein 10 NL 2595 AA The Hague Phone: +31 70 80 801 96 E-Mail: @panagenda +31 6 25400482 +1 864-332-9393