From information to motivation, firewalls to no walls

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Companies are intensely trying to wrangle their employees into living healthier lifestyles. But they’re still relying on old-fashioned techniques and ignoring the user experience.

This presentation explores what we can learn about user experience by thinking like a user -- or a person! And how companies are learning from behavioral science and consumer markets how to entice employees and support healthy choices.

We’ll talk about how environment and culture, social networks and community, health apps and open communication are transforming approaches to employee wellness.

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From information to motivation, firewalls to no walls

  1. 1. From information to motivation,firewalls to no walls J. Boye Philadelphia 2011 May 4, 2011
  2. 2. Or: What I learned about UX from health communication.
  3. 3. Communication. think. feel. do. Differently.
  4. 4. Woe are we.
  5. 5. Them.
  6. 6. Sex! Money! Abs!
  7. 7. Us.
  8. 8. Wake me up for the good stuff.
  9. 9. How bad do you want it?
  10. 10. If youbuild it,they willcome.Sounds good.Doesn’t work.
  11. 11. Unintelligible. Uninspired. Unessential.
  12. 12. It doesn’t haveto be this way.
  13. 13. Unlock.Unearth.Unleash.
  14. 14. Think likea user.
  15. 15. Free. For all.
  16. 16. Still protected.http://livetheorangelife.com
  17. 17. NTKB.**need-to-know basis
  18. 18. Quick. Directed.
  19. 19. Where I live.
  20. 20. 21 st century tools.(OMG.)
  21. 21. My goals. Not yours.
  22. 22. Cool gadgets.
  23. 23. Myinterests.
  24. 24. My turnto talk!
  25. 25. Expertsstanding by.
  26. 26. Culture eatsstrategy for breakfast.
  27. 27. Maxims:1. Give me something I want.2. Make it effortless.3. Keep it personal.4. Be there when I need you.5. Recognize my different learning styles, learning levels.6. Involve me in the solution.
  28. 28. www.contextcommunication.comfran@contextcommunication.com@femelmed215.922.2525

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