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Melcrum final

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Melcrum final

  1. 1. Building a more collaborative workforceFelix EscribanoCollaboration & Knowledge Management at adidas Group
  2. 2. Leadership: Build a Collaborative Culture A New Way of Working We have to work even closer cross-functional together. We also have to change our culture, how we work together. Foster open, non-political and collaborative leadership from the top throughout the organization. The goal here is to create a culture and establish processes and tools centered on collaborating and knowledge sharing to build a learning organization.
  3. 3. Competitive Advantage“Our data show that fully networked enterprises are not only more likely to bemarket leaders or to be gaining market share but also use managementpractices that lead to margins higher than those of companies using the Webin more limited ways.”The result of a networked enterprise, the survey suggests, is higherprofits McKinsey: The rise of the networked enterprise: Web 2.0 finds its payday, 2010
  4. 4. The first steps • Open blogs 52; Closed blogs 31 • Number of open blog posts published in adiweb: 9.847 • 78 closed wikis • 7 Forums • 2.341 adidas Group wiki pages • Comments on Blogs: 6.072 • Blog page views: 8.615.022 • Wiki page views: 3.657.000 • 35.323 users worldwide (Users who have accessed adiweb at least once)
  5. 5. What‘s next? My Workspaces My Profile My Site
  6. 6. Components: My Workspaces “Where my team and I get our work done”My Workspaces Share information and files with colleagues • Share information and files with colleagues Share and discuss team or project updates • Share and discuss team or project updateswork Track completed, in progress and planned • Track completed, in progress and planned work Collaborate on documents • Collaborate on documents maintain a shared knowledge base Create and • Create and maintain a shared knowledge base
  7. 7. Components: MyProfile “Everything about me, my work and my network”My Profile • Let others know who I am and what I do Let others in adidas know who I am and what I do • Share my contact details Share my contact details • Help colleagues colleagues and friends keep track oftrack up to Help and friends keep what I’m of what I’m up to Give people a sense for what I’m really like • Give people a sense for what I’m really like
  8. 8. Components: My Site “My Personal Information Hub”My Site • Latest news from my location, team and adidas group • Updates from projects, teams and colleagues • Fast access to my workspaces and information on my colleagues
  9. 9. THE NETWORKER
  10. 10. Source: THE CURATOR
  11. 11. THE COACH Footer
  12. 12. Source:http://www.flickr.com/photos/27594459@N04/4985891061 THE SUPERHERO
  13. 13. THAT‘SIT? What is the goal of (an) Enterprise 2.0?
  14. 14. What is the goal of (an) Enterprise 2.0?
  15. 15. Thank youSource: http://www.slideshare.net/marknadsstod/the-social-

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