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Business Of Software Summary


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Business Of Software Summary

  1. 1. … a summary Félix-Étienne Trépanier
  2. 2. Disclaimer <ul><li>What is mentioned in this slide show is my personal interpretation of the speaker's original presentation done at the Business of Software conference. </li></ul>
  3. 3. Business of Software Speakers <ul><ul><li>Guy Kawasaki </li></ul></ul><ul><ul><li>Tim Lister </li></ul></ul><ul><ul><li>Bill Buxton </li></ul></ul><ul><ul><li>Eric Sink </li></ul></ul><ul><ul><li>Alberto Savoia </li></ul></ul><ul><ul><li>Joel Spolsky </li></ul></ul><ul><ul><li>Dan Nunan </li></ul></ul><ul><ul><li>Matt Mason </li></ul></ul><ul><ul><li>Rick Chapman </li></ul></ul><ul><ul><li>Jennifer Aaker </li></ul></ul><ul><ul><li>Hugh MacLeod </li></ul></ul><ul><ul><li>Jeffery Pfeffer </li></ul></ul>
  4. 4. Guy Kawasaki Innovation <ul><li>Make meaning </li></ul><ul><li>Jump to the next curve </li></ul><ul><li>DICEE </li></ul><ul><ul><li>Deep, intelligent, complete, elegant, emotive </li></ul></ul><ul><li>Churn </li></ul><ul><li>Niche </li></ul>
  5. 5. Bill Buxton Design <ul><li>Development is broken, no proper design </li></ul><ul><li>Design is sketch, not code </li></ul><ul><li>Sketch is about exploring, not deciding </li></ul><ul><li>Bring technical people early </li></ul><ul><li>Hide the Wizard </li></ul>
  6. 6. Eric Sink Marketing for Geeks <ul><li>Marketing is what to build and how to talk about it </li></ul><ul><li>We (geeks) suck at marketing because </li></ul><ul><ul><li>We are proud </li></ul></ul><ul><ul><li>We believe that we are normal </li></ul></ul><ul><ul><li>We think black and white </li></ul></ul>
  7. 7. Alberto Savoia Crappy Code <ul><li>90% of code is crap, crappy code is </li></ul><ul><ul><li>Someone else’s code </li></ul></ul><ul><ul><li>Poorly documented </li></ul></ul><ul><ul><li>Poorly tested </li></ul></ul><ul><ul><li>Too complex </li></ul></ul><ul><li>CRAP metric </li></ul><ul><ul><li>crap(m) = comp(m)^2[1-cov(m)]^3 + comp(m)‏ </li></ul></ul><ul><li>Crap4j </li></ul>
  8. 8. Matt Mason Piracy <ul><li>Pirates look for gaps outside the market </li></ul><ul><li>Piracy is a market signal </li></ul><ul><li>Letting other copy/change your work is productive </li></ul><ul><li>Innovation happens when there are no copyrights </li></ul><ul><li>Compete with pirates, do not fight them </li></ul>
  9. 9. Jennifer Aaker Branding <ul><li>The brand defines the product’s personality </li></ul><ul><li>This personality defines the B2C relationship </li></ul><ul><li>The first interaction is of disproportionate importance </li></ul><ul><li>Branding works internally as well </li></ul>
  10. 10. Hugh MacLeod Social Objects <ul><li>The English tailor blog </li></ul><ul><li>Kula </li></ul><ul><li>The South African winery </li></ul><ul><li>Geeks are getting more culturally relevant </li></ul>
  11. 11. Jeff Pfeffer Knowledge to Action <ul><li>Action and knowledge often don’t match </li></ul><ul><li>What will you do different? </li></ul>
  12. 12. Appendices <ul><li> </li></ul><ul><li>http:// / </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>