Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Innovation Controlling

Controlling



                         1
1.1 Innovation




                 Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann   2
1.2 Innovation + Controlling




               Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Hayma...
1.2 Innovation + Controlling

Innovation
Innovation is generally
understood as the successful
introduction of a new
produc...
1.2 Innovation + Controlling

Innovation
Innovation is generally
understood as the successful
introduction of a new
produc...
1.2 Innovation + Controlling

Innovation                                             Controlling
Innovation is generally  ...
1.3 Innovation Controlling




               Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann...
1.3 Innovation Controlling




               Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann...
2.1 Innovation management




             Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann   5
2.1 Innovation management




         idea               idea                              idea                          ...
2.1 Innovation management




         idea               idea                              idea                          ...
2.1 Innovation management




         idea               idea                              idea                          ...
2.2 Innovation management
  innovation success




                                                                       ...
2.2 Innovation management
  innovation success




                                                                       ...
2.2 Innovation management
  innovation success




                                                                       ...
2.2 Innovation management




                       motivation dominates
  innovation success




                       ...
2.2 Innovation management




                       motivation dominates                                      profitabili...
2.3 Innovation management


    »The system is that
    there is no system.
    That doesn‘t mean we
    don‘t have proces...
3.1 Leica




    analog instead of digital photography




                      Innovation Controlling | AnneCatherine L...
3.2 Loewe




                                 monitor tube instead of flat screen technology




            Innovation C...
3.3 Nintendo




       motion control instead of better graphics




                    Innovation Controlling | AnneCat...
4.1 Innovation from the viewpoint of Controlling




               Innovation Controlling | AnneCatherine Listmann, Felix...
4.1 Innovation from the viewpoint of Controlling


     Innovations are…




                   Innovation Controlling | A...
4.1 Innovation from the viewpoint of Controlling


      Innovations are…

  •   investments




                    Innov...
4.2 Innovation from the viewpoint of Controlling



   100
   costs




     75


     50


     25


       0
        ide...
4.3 Innovation from the viewpoint of Controlling


      Innovations are…

  •   investments

  •   intangible (originatin...
4.3 Innovation from the viewpoint of Controlling


      Innovations are…

  •   investments

  •   intangible (originatin...
4.3 Innovation from the viewpoint of Controlling


      Innovations are…

  •   investments

  •   intangible (originatin...
4.3 Innovation from the viewpoint of Controlling


      Innovations are…

  •   investments

  •   intangible (originatin...
4.4 Innovation from the viewpoint of Controlling
                         Innovation
                                     ...
4.5 Innovation from the viewpoint of Controlling
                         Innovation                                      ...
?
MacBook mini
5.1 Why Apple decided differently




     If Apple would have expanded its portfolio to a low cost netbook, a new group o...
5.2 Why Apple decided differently




      ...but Apple‘s philosophy is to sell high quality products for a premium price...
6.1 Tools



                                             measurement of operating
    capacity for innovation            ...
6.2 Tools




                                  checklist 1
            Innovation Controlling | AnneCatherine Listmann, F...
6.3 Tools




                                  checklist 2
            Innovation Controlling | AnneCatherine Listmann, F...
6.4 Tools



                    Revenues                                                                 Expenditures
1. ...
Case Study
What is Apple‘s next big innovation?


                  iTV                              iPlay


                iNav    ...
Innovation Controlling
Innovation Controlling
Innovation Controlling
Innovation Controlling
Innovation Controlling
Upcoming SlideShare
Loading in …5
×

Innovation Controlling

2,617 views

Published on

Published in: Business
  • Be the first to comment

Innovation Controlling

  1. 1. Innovation Controlling Controlling 1
  2. 2. 1.1 Innovation Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 2
  3. 3. 1.2 Innovation + Controlling Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 3
  4. 4. 1.2 Innovation + Controlling Innovation Innovation is generally understood as the successful introduction of a new product or a new method. Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 3
  5. 5. 1.2 Innovation + Controlling Innovation Innovation is generally understood as the successful introduction of a new product or a new method. Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 3
  6. 6. 1.2 Innovation + Controlling Innovation Controlling Innovation is generally Conception and control (in understood as the successful the sense of coordinated introduction of a new governing) of typical product or a new method. business processes Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 3
  7. 7. 1.3 Innovation Controlling Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 4
  8. 8. 1.3 Innovation Controlling Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 4
  9. 9. 2.1 Innovation management Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 5
  10. 10. 2.1 Innovation management idea idea idea idea creation evaluation realization implementation Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 5
  11. 11. 2.1 Innovation management idea idea idea idea creation evaluation realization implementation Innovation controlling Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 5
  12. 12. 2.1 Innovation management idea idea idea idea creation evaluation realization implementation Innovation controlling Goal: Fit between encouraging and monitoring instruments. Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 5
  13. 13. 2.2 Innovation management innovation success self control Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 6 4
  14. 14. 2.2 Innovation management innovation success self control Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 6 4
  15. 15. 2.2 Innovation management innovation success self control equilibrium Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 6 4
  16. 16. 2.2 Innovation management motivation dominates innovation success self control equilibrium Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 6 4
  17. 17. 2.2 Innovation management motivation dominates profitability dominates innovation success self control equilibrium Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 6 4
  18. 18. 2.3 Innovation management »The system is that there is no system. That doesn‘t mean we don‘t have process. Apple is a very disciplined company, and we have great processes. But that‘s not what it‘s about. Process makes you more efficient.« 7
  19. 19. 3.1 Leica analog instead of digital photography Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 8
  20. 20. 3.2 Loewe monitor tube instead of flat screen technology Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 9
  21. 21. 3.3 Nintendo motion control instead of better graphics Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 10
  22. 22. 4.1 Innovation from the viewpoint of Controlling Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 11
  23. 23. 4.1 Innovation from the viewpoint of Controlling Innovations are… Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 11
  24. 24. 4.1 Innovation from the viewpoint of Controlling Innovations are… • investments Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 11
  25. 25. 4.2 Innovation from the viewpoint of Controlling 100 costs 75 50 25 0 idea R&D invention market release time expentitures income Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 12
  26. 26. 4.3 Innovation from the viewpoint of Controlling Innovations are… • investments • intangible (originating from an idea not an physical investment) Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 13
  27. 27. 4.3 Innovation from the viewpoint of Controlling Innovations are… • investments • intangible (originating from an idea not an physical investment) • reliant on long term strategic horizon allowing many setbacks, failures and learning effects Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 13
  28. 28. 4.3 Innovation from the viewpoint of Controlling Innovations are… • investments • intangible (originating from an idea not an physical investment) • reliant on long term strategic horizon allowing many setbacks, failures and learning effects • risky (extrapolation of new market segments) Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 13
  29. 29. 4.3 Innovation from the viewpoint of Controlling Innovations are… • investments • intangible (originating from an idea not an physical investment) • reliant on long term strategic horizon allowing many setbacks, failures and learning effects • risky (extrapolation of new market segments) • reliant on other company departments Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 13
  30. 30. 4.4 Innovation from the viewpoint of Controlling Innovation Controlling Managment controlling object innovation current products controlling area project group enterprise controlling technological/ strategical/ economical economical dimension controlling data uncertain secure controlling point milestones deadline of time controlling periode variable periodical of time Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 14
  31. 31. 4.5 Innovation from the viewpoint of Controlling Innovation Innovation Controlling Managment Controlling controlling object innovation current products innovation controlling area project group enterprise project group controlling technological/ strategical/ economical economical economical dimension insecure and controlling data incertain secure secure controlling point milestones and milestones deadline of time deadlines controlling periode variable and variable periodical of time periodical Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 15
  32. 32. ?
  33. 33. MacBook mini
  34. 34. 5.1 Why Apple decided differently If Apple would have expanded its portfolio to a low cost netbook, a new group of consumers who are generally interested in Apple products but cannot afford them would be addressed... Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 19
  35. 35. 5.2 Why Apple decided differently ...but Apple‘s philosophy is to sell high quality products for a premium price. Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 20
  36. 36. 6.1 Tools measurement of operating capacity for innovation business objectives figures / innovation goals leadership share of sales from new products RoI business culture / incentives number of new products annualy market share innovation team R&D costs revenues with new products customer care time to market employment security innovation value time to break even customer satisfaction SOWT-Analysis number of new patents employee satisfaction actual-situation target-situation innovation pilot Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 24
  37. 37. 6.2 Tools checklist 1 Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 22
  38. 38. 6.3 Tools checklist 2 Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 23
  39. 39. 6.4 Tools Revenues Expenditures 1. realized (accumulated) revenues 3. realized (accumulated) expenditures a) externally across the market (e.g. licensing) a) externally across the market (e.g. production equipment) b) costs transferred to other processes b) costs transferred to other processes (e.g. salaries) c) other revenues c) other expenditures (fees) 2. future revenues (predicted) 4. future expenditures (predicted) Innovation success 5. Revenues (1+2) - Expenditures (1+2) innovation yield calculation Innovation Controlling | AnneCatherine Listmann, Felix Albus, Rafael Haymann 25
  40. 40. Case Study
  41. 41. What is Apple‘s next big innovation? iTV iPlay iNav iCam Imagine you’re working in Apple’s Controlling department. The management wants to extend the company‘s product portfolio. There are sufficiant capacities in R&D to work on one of the ideas above. Find arguments for one of the potential products based on the knowledge and the tools you‘ve just heared of.

×