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The Top 20 Online Marketing Mistakes Small Business Owners Make


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The fundamentals of marketing haven't changed, the only difference is that the internet provides a variety of new channels in which your business can communicate and reach out to new and existing customers.

I have worked with hundreds of small business owners and this a collection of the top mistakes small business owners, authors, coaches and solopreneurs make.

Published in: Marketing, Business, Technology
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The Top 20 Online Marketing Mistakes Small Business Owners Make

  1. 1. 20 - T O P - Mistakes Online Marketing
  2. 2. 01Excessive Humility Being humble is fine if you are a monk or a teacher, but is a no-no if you are in sales.
  3. 3. 02Having no Vision nor Mission Your vision sets the right foundation to build around, without it you will have a very hard time fixing the next 18 mistakes.
  4. 4. 03The Pay Wall You are probably not the VP of Marketing for the Container Store*. You run a small business, how much to charge? Is it too much, or too little? *If you are, please let me know, my girlfriend is looking for a job. Obviously very smart, she’s dating a marketing genius.
  5. 5. 04Not Understanding SEO SEO is search engine optimization a crazy arms race between the website owner -you- and the search engine algorithms - Google-. Googling something is almost second nature and your customer will only take a look at the first couple of links.
  6. 6. 05Not Blogging About Your Business Your blog is your voice and perfect vehicle to spread your ideas and values online. Blogs can make or break products.
  7. 7. 06Lack of Personal Touch Personal touch builds trust and loyalty. Be your best self and be real.
  8. 8. 07Not Being Social If you still think social media is a waste of time, think again. That’s where consumers are spending their time.
  9. 9. 08Not Cross Promoting Your reputation is a resource and cross pollinating ideas is a good way to grow your network.
  10. 10. 09Not Creating Customer Advocates There are happy customers and there are customer advocates. Can you make a customer so happy that they will be an advocate for your brand?
  11. 11. 10Not Paying Attention to “Newbies” Properly groomed “newbies” can become a movement for your brand.
  12. 12. 11Ignoring the Offline World Even simple flier with your website can generate traffic. There is life out side of Facebook.
  13. 13. 12Not Using Affiliates Affiliates get paid on performance. They take on part of the risk and provide a great opportunity for growth.
  14. 14. 13Not Making Friends in the Right Places Events give you the opportunity to meet the right people in your industry and build on relationships that might have been started online.
  15. 15. 14Not Spreading Your Opinion People often think that your opinion isn’t worth much. Whatever industry you are in, you are in... an insider.
  16. 16. 15Ignoring Message Boards People really use message boards and they can be surprisingly robust and large communities.
  17. 17. 16Not Having a Referral Program Give your happy customers tools and resources that make easy for them to talk about your business.
  18. 18. 17Not Using YouTube YouTube means business. Is the second largest search engine and the third most visited site in the world.
  19. 19. 18Not Going On Sale Excitement and time constraints are powerful buying incentives. Think Black Friday in the US.
  20. 20. 19Ignoring Customer Service Good enough is not good enough any more. Your customer service has to be excellent.
  21. 21. 20Not Getting Enough Publicity Media attention equals influence. Even an interview with a local newspaper can take you a long way.
  22. 22. Felipe Huicochea Internet Marketing Expert, Consultant, Software developer, speaker and Small Business Coach. @FelipeHuicochea
  23. 23. Credits and resources Cover: Marem via Slides: Via except when noted. 1. Dron 2. Andrey Kiselev 3. Vita Vanaga 4. Dmitri Mikitenko 5. Aliaksandr Zabudzko 6. Gina Smith 7. Marem 8. Galina Barskaya 9. Starush 10. Celeste Clochard 11. Marem 12. Ignatius Wooster 13. JoLin 14. Arkady Chubykin 15. Jolina via Flickr 16. Jaimie Duplass 17. Sundikova 18. Kaleb Fulgham via Flickr 19. Domen Colja 20. Angelika Bentin 21. Nathalie P. SEOEntrepreneurshipYouTube Social Media Happiness :)