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UNLOCKING THE VALUE OF YOUR IPUNLOCKING THE VALUE OF YOURPatent Acquisition StrategiesFas MoslehSenior VP, Kanzatec IP Tra...
UNLOCKING THE VALUE OF YOUR IPWhy Do Companies Patent?2Source: HIGH TECHNOLOGY ENTREPRENEURS AND THE PATENT SYSTEM: RESULT...
UNLOCKING THE VALUE OF YOUR IPThe Value in a Tech Company3Products &TechnologyManagementProcesses &OperationsCustomers and...
UNLOCKING THE VALUE OF YOUR IP• Product business – “ Enhance freedom tooperate as we expand into new markets”– Understand ...
UNLOCKING THE VALUE OF YOUR IP• Fill-in IP holes or IdeaGaps™ across core or to-be-core product areas• Cross licensing ‘ba...
UNLOCKING THE VALUE OF YOUR IPProduct Lines to DefendTimeRevenues/ImpactProduct business trajectoryCurrent product busines...
UNLOCKING THE VALUE OF YOUR IP• Evaluate• Strategy– Defense and Offense– File 1st (build)– Acquire• Monetize• Invest7Build...
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Why Acquire Patents? kanzatec summary 2013

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Why acquire patents in high tech?
Develop an IP strategy that encompasses a patent acquisition strategy. An effective patent strategy needs to consider the options of monetization, including licensing and sale as well as a cogent make and buy approach.

Published in: Technology
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Why Acquire Patents? kanzatec summary 2013

  1. 1. UNLOCKING THE VALUE OF YOUR IPUNLOCKING THE VALUE OF YOURPatent Acquisition StrategiesFas MoslehSenior VP, Kanzatec IP TransactionsPalo Alto, CA(fmosleh@kanzatec.com)1
  2. 2. UNLOCKING THE VALUE OF YOUR IPWhy Do Companies Patent?2Source: HIGH TECHNOLOGY ENTREPRENEURS AND THE PATENT SYSTEM: RESULTS OF THE 2008 BERKELEY PATENT SURVEYMake and buyNow arealoption
  3. 3. UNLOCKING THE VALUE OF YOUR IPThe Value in a Tech Company3Products &TechnologyManagementProcesses &OperationsCustomers andChannelsTeam & BrandPatentsSource: Juldee, 2011Copyright © Kanzatec LLC 2013
  4. 4. UNLOCKING THE VALUE OF YOUR IP• Product business – “ Enhance freedom tooperate as we expand into new markets”– Understand gaps and how to fill them• “Buy the rights to the smarts – don’t havetime to do it home grown” – fill the gaps• Constrain competition – “Use against the badguys” Use to cross - license4True Quotes for Reasons to Acquire
  5. 5. UNLOCKING THE VALUE OF YOUR IP• Fill-in IP holes or IdeaGaps™ across core or to-be-core product areas• Cross licensing ‘balancing’; aggressive/proactive assertions;assertions for defense when under attack;– take ‘time bombs off the street’• Barrier to entry for competitors• Kick-start product development with patent protection• Enhance portfolio for cross-licensing• Increase company value for investors, shareholders• Generate licensing revenue5Reasons to Acquire
  6. 6. UNLOCKING THE VALUE OF YOUR IPProduct Lines to DefendTimeRevenues/ImpactProduct business trajectoryCurrent product businessBusiness #1e.g. CamerasBusiness #2e.g. Enterprise PrintersBusiness #3e.g. Digital FramesTypes of defense:AggressiveProactiveReactiveSource: Juldee, 2011IdeaGaps™ Copyright © Kanzatec LLC 2013
  7. 7. UNLOCKING THE VALUE OF YOUR IP• Evaluate• Strategy– Defense and Offense– File 1st (build)– Acquire• Monetize• Invest7Build a Virtuous Patent Life CycleCopyright © Kanzatec LLC 2013

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