Be the first to like this
The past decade has seen Apple transform itself from a fledging competitor in the computing world to
arguably one of the most popular brands in the world today. In fact, some recent business brand
rankings have shown Apple to have the most powerful brand name in the world. Indeed, never before
has desire for Apple's products been so high, nor the company's profits so elevated.
For many years, independent software developers largely ignored Macintosh computers, simply
because there was not a large enough segment of the population using these devices. It made much
more financial sense to develop programs for Windows machines. While Windows-based systems
continue to outnumber Apple computers substantially, Apple has begun to chip away at the dominance
of the standard PC in recent years. With high numbers of new adopters regularly turning to Mac
products, Apple's market share continues to grow at a rapid speed.
Of course, some of the brand's impressive growth is no doubt due to the other devices Apple produces,
such as the iPod, iPhone, and iPad. The development of those products has introduced the Apple brand
to a new spectrum of consumers who may never before have considered purchasing an Apple product
for their home office, instead of the traditional PC found in most homes. With a flair for elegant
product design and an overall product development mentality that eliminates the need for complicated
computing knowledge, Apple has catapulted itself to the forefront of the computing frontier.
While the number of developers creating software for the Mac has no doubt risen, it is nevertheless
important to sort through the many different products created for these machines. Both freeware and
paid applications for the Mac abound online, but finding the right software package can prove to be a
real challenge. Fortunately, armed with the right information about the specifications and capabilities of
the different products available, consumers can make an informed decision on what product they would
like to welcome to their home.
The information contained within this white paper takes a careful and in-depth look at some of the
premier solutions available for the Mac today. These products have not only proven themselves to be
some of the most popular, but they have also demonstrated proficiency in accomplishing their intended
tasks on the machines in which they've been installed. Armed with this knowledge, consumers can
make a better informed decision on what software package will work best for their Mac.
Professional teams have taken a look at this software, basing their judgements on performance on the
Mac, along with public perception of the application. Those that have been deemed to be some of the
best of their field are competitive with other applications on a variety of different points, including
price factor. Some applications may be available to download free of charge, while others are priced
competitively to compete w