IntroductionWhether you are just starting out or have been a Yoga or Pilatesteacher for years, when shopping around for clothing there are somany brands out there that it might be hard for you to know exactlywhich one to go for.In this presentation, we will check out 6 brands that are known forproviding comfortable attire that is both affordable and of quality.
Lucy ActivewearAt the end of the 90s, any woman who had to dress for the gym facedan embarrassing question: what should they wear? There was nobrand that was offering attractive apparel yet.Then, in 1999, to remedy that situation, a group ofactive women decided to launch Lucy. The idea behindthe brand was that sports apparel should be bothefficient and stylish. One shouldn’t have to choosebetween the two. Today, Lucy is recognized as one ofthe top brands for yoga practitioners.
GaiamWhen it first started in 1988, Gaiam (which name is acontraction of the words "Gaia", meaning mother Earth,and "I am") had a mission to promote environmentalconsciousness and personal growth.As it grew over the years and became one of the best sources forinformation on healthy living, it launched Yoga and Pilates clothingthat adhered to its core principles. Today, after 25years of existence, Gaiam has become afavorite brand for newcomers as well as long-timeyogis.
ZobhaZobha is one of the youngest brands on the list but also one of the onlycompanies completely dedicated to Yoga. It was created and launchedin 2008 by a certified instructor who had already been involved in Yogafor decades. This gave him a strong basis from which to expand andflourish. And flourish, the company did. In only 5 years,Zobha has taken the world by storm and secured itsspot as one of the best attire brands in the world.
Hard TailEven though Hard Tail has become, in its more than 20 years ofexistence, a sportswear brand that goes well beyond the realm of Yogaand Pilates, it still distinguishes itself from other companies by offeringpremium apparel that is unmatched in both its signature designs andthe way it fits a person’s body.If you have ever tried Hard Tail Yoga pants, you knowthat these are simply the best on the market. Not onlydo they feel like second skin, they make you stylish.
prAnaprAna’s name set the tone right from the start.With a brand name coming from ancientSanskrit and meaning "breath of life",the company wanted to provide Yoga and rockclimbing practitioners with reliable clothing thatwould help them achieve their higheraspirations.Slowly but surely, the brand’s creations were met withsuccess and prAna ventured into other disciplines tooffer the same quality and top-of-the-line apparel topeople with other passions. Their true focus, however,has remained Yoga apparel.
Lululemon AthleticaLululemon Athletica is a perfect example of what can happen whenpassion meets purpose. A long time sports fanatic, Chip Wilsondiscovered Yoga at the end of the nineties and he immediately fell inlove. The problem he encountered though was that the cotton clothingpeople were using back then was more than inappropriate. In 1998, hedecided to change that and opened his first shop. The rest, as theysay, is history.Today, Lululemon consistently ranks #1 in people’sfavorite Yoga clothing brands on the Internet.
ConclusionTwenty years ago, if you were to practice yoga, you would have to lookterrible. Now, times have changed.Today, many brands have emerged that offer more choices and qualityproducts. With the clothing companies we have outlined inthis presentation, you are now ready to select the attirethat will fit you best and make you look like thefashionable yogi that you are!
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