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  1. 3. Intro Ashley Shaw Based in Woodstock Cape Town Company | LightSpeed Startup | FeedMyMedia Geek Entrepreneur Open Source Evangelist
  2. 4. Personal <ul><ul><li>Personal side of life </li></ul></ul><ul><ul><li>Balance between Personal & Business </li></ul></ul><ul><ul><li>Exercise is my way of dealing with stress </li></ul></ul><ul><ul><li>Socializing with friends </li></ul></ul><ul><ul><li>Personal goals </li></ul></ul>
  3. 5. My Background <ul><ul><li>Self-taught Systems Engineer </li></ul></ul><ul><ul><li>Exposed to Linux & Open Source in 2002 </li></ul></ul><ul><ul><li>BarCamp in 2006 </li></ul></ul><ul><ul><li>Started researching web technologies </li></ul></ul><ul><ul><li>Discovered WordPress 2006 </li></ul></ul>
  4. 7. Business timeline <ul><ul><li>1999 “Famous” MCSE </li></ul></ul><ul><ul><li>2000 IT Support Intern </li></ul></ul><ul><ul><li>2001 freelance support technician </li></ul></ul><ul><ul><li>2002 City Varsity Network Engineer </li></ul></ul><ul><ul><li>2003 started as sole proprietor </li></ul></ul><ul><ul><li>2006 re-registered LightSpeed as CC </li></ul></ul><ul><ul><li>2006-2007 loss of 365K </li></ul></ul><ul><ul><li>2007 conceptulized feedmymedia </li></ul></ul><ul><ul><li>2008 registered feedmymedia startup CC </li></ul></ul><ul><ul><li>2008-2009 doubled turn-over twice </li></ul></ul>
  5. 8. Business Story <ul><ul><li>First 5 years focus on IT Support </li></ul></ul><ul><ul><li>Mac, Linux & Windows </li></ul></ul><ul><ul><li>Service based business model </li></ul></ul><ul><ul><li>Payment only received after services rendered </li></ul></ul><ul><ul><li>Selling on “credit” is risky </li></ul></ul>
  6. 9. Rethinking Business Model <ul><ul><li>Decided in 2007 to downsize company </li></ul></ul><ul><ul><li>Stopped IT Support </li></ul></ul><ul><ul><li>Specialized Services </li></ul></ul><ul><ul><li>No longer selling on “credit” </li></ul></ul><ul><ul><li>50% deposit and 50% on completion </li></ul></ul>
  7. 10. Marketing <ul><ul><li>BarCamp introduced geek community </li></ul></ul><ul><ul><li>Attended geek networking events </li></ul></ul><ul><ul><li>Public talks helped build reputation </li></ul></ul><ul><ul><li>Blogging is powerful </li></ul></ul><ul><ul><li>Use social media to market your business and leverage networks wherever possible </li></ul></ul>
  8. 11. People <ul><ul><li>Always look after your employees </li></ul></ul><ul><ul><li>Team needs the right people </li></ul></ul><ul><ul><li>Scale before you need the capacity </li></ul></ul><ul><ul><li>Look outside of your business for input </li></ul></ul><ul><ul><li>Business mentoring </li></ul></ul><ul><ul><li>Foreign Internships </li></ul></ul>
  9. 14. Feedmymedia Startup <ul><ul><li>Helping you engage your customers online </li></ul></ul><ul><ul><li>Building online business tools </li></ul></ul><ul><ul><li>Building branded communities that allow your company to engage your target market directly </li></ul></ul><ul><ul><li>Leverage the wisdom of communities </li></ul></ul><ul><ul><li>Empowering your business by creating an online presence / grow your online network </li></ul></ul>
  10. 16. Wrap up <ul><ul><li>Business is challenging </li></ul></ul><ul><ul><li>Never give up </li></ul></ul><ul><ul><li>Allows set goals </li></ul></ul><ul><ul><li>Dreams can come true </li></ul></ul><ul><ul><li>Be Patient </li></ul></ul>