Content Curation For
Branding and Traffic
Part one: Strategy and Overview
Visit Feed140.com to create a free account.
means finding and
sharing content from
sources other than
your own original
Benefits of Content Curation
(direct and search)
Build brand awareness
Grow your social
Improve social network
presence, attention, and
Consistently-Good Content Is
Rewarded with Attention and Clicks
When you share good content on a consistent
basis, you are training your followers to click
on your links and get rewarded with content
that they value and want to share.
Building a responsive audience is critical to the
success of the promotional campaigns you run
on your social networks now and in the future.
It’s All About Your Audience
To be truly successful, your primary focus must be on serving
1. What information do they need or want?
2. Where can you add value to their social marketing experience?
Focus on a Specific Topic or Set of Topics
Make sure your topic fits the
needs of your target audience
and that your choice of topic is not
The information you share should
enhance your brand and authority
on a given topic area.
Quality is Important
As a ‘curator’ you add value through review
Review every content item to find the best
available content for your audience. Take a
time to say something about the content
you share and give context to your readers.
Curated Blog Posts Create a Vibrant Foundation
Write posts that summarize
and/or comment on the
curated content item
Give credit where credit is
due and link to the original
Create at least one post per
Carefully optimize each post
for targeted keywords (try
Yoast plugin for WordPress)
Choose the Right Keywords
Selecting the right keyword for your
curated blog content is a vital part
of traffic generation
Use tools such as Google Keyword
Planner and Jaaxy to conduct
Things to Consider in Keyword Research
Average searches per month
Level of Competition
SEO and Topical Fit
Importance of Hashtags
Hashtags help you reach your target
audience and create additional shares,
user impressions, and followers.
The more popular the hashtag is, the
more opportunity it represents for you.
One tool that you can use to find great
hashtags is RiteTag which gives you a
detailed analysis of specific hashtags.
Things to Consider When Selecting
the Best Hashtags
of clicks on links
Stay tuned for more in this series where
we show you, step-by-step, how to create
an effective content curation system as
part of your marketing mix
Visit Feed140.com to create a free trial account.