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Content Curation For
Branding and Traffic
Part one: Strategy and Overview
Visit Feed140.com to create a free account.
Content curation
means finding and
sharing content from
sources other than
your own original
content.
Benefits of Content Curation
Generate traffic
(direct and search)
Build brand awareness
and authority
Grow your social
net...
Consistently-Good Content Is
Rewarded with Attention and Clicks
When you share good content on a consistent
basis, you are...
It’s All About Your Audience
To be truly successful, your primary focus must be on serving
your audience.
1. What informat...
Focus on a Specific Topic or Set of Topics
Make sure your topic fits the
needs of your target audience
and that your choic...
Quality is Important
As a ‘curator’ you add value through review
and commentary.
Review every content item to find the bes...
Curated Blog Posts Create a Vibrant Foundation
of Content
Write posts that summarize
and/or comment on the
curated content...
Choose the Right Keywords
Selecting the right keyword for your
curated blog content is a vital part
of traffic generation
...
Things to Consider in Keyword Research
Average searches per month
Estimated Traffic
Level of Competition
SEO and Topical F...
Importance of Hashtags
Hashtags help you reach your target
audience and create additional shares,
user impressions, and fo...
Things to Consider When Selecting
the Best Hashtags
Average number
of clicks on links
Average number
of retweets
Average n...
Thank you!
Stay tuned for more in this series where
we show you, step-by-step, how to create
an effective content curation...
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Content curation strategy and overview

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An overview on the process of content curation and how it can increase brand awareness and generate significant amounts of traffic coming to your site.

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Content curation strategy and overview

  1. 1. Content Curation For Branding and Traffic Part one: Strategy and Overview Visit Feed140.com to create a free account.
  2. 2. Content curation means finding and sharing content from sources other than your own original content.
  3. 3. Benefits of Content Curation Generate traffic (direct and search) Build brand awareness and authority Grow your social network audiences Improve social network presence, attention, and interaction
  4. 4. Consistently-Good Content Is Rewarded with Attention and Clicks When you share good content on a consistent basis, you are training your followers to click on your links and get rewarded with content that they value and want to share. Building a responsive audience is critical to the success of the promotional campaigns you run on your social networks now and in the future.
  5. 5. It’s All About Your Audience To be truly successful, your primary focus must be on serving your audience. 1. What information do they need or want? 2. Where can you add value to their social marketing experience?
  6. 6. Focus on a Specific Topic or Set of Topics Make sure your topic fits the needs of your target audience and that your choice of topic is not too broad. The information you share should enhance your brand and authority on a given topic area.
  7. 7. Quality is Important As a ‘curator’ you add value through review and commentary. Review every content item to find the best available content for your audience. Take a time to say something about the content you share and give context to your readers.
  8. 8. Curated Blog Posts Create a Vibrant Foundation of Content Write posts that summarize and/or comment on the curated content item Give credit where credit is due and link to the original source Create at least one post per week Carefully optimize each post for targeted keywords (try Yoast plugin for WordPress)
  9. 9. Choose the Right Keywords Selecting the right keyword for your curated blog content is a vital part of traffic generation Use tools such as Google Keyword Planner and Jaaxy to conduct keyword analysis.
  10. 10. Things to Consider in Keyword Research Average searches per month Estimated Traffic Level of Competition SEO and Topical Fit
  11. 11. Importance of Hashtags Hashtags help you reach your target audience and create additional shares, user impressions, and followers. The more popular the hashtag is, the more opportunity it represents for you. One tool that you can use to find great hashtags is RiteTag which gives you a detailed analysis of specific hashtags.
  12. 12. Things to Consider When Selecting the Best Hashtags Average number of clicks on links Average number of retweets Average number of favorites
  13. 13. Thank you! Stay tuned for more in this series where we show you, step-by-step, how to create an effective content curation system as part of your marketing mix Visit Feed140.com to create a free trial account.

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