How to make your visual content marketing campaign engaging and effective

1. 3 CRITICAL STRATEGIES FOR
VISUAL CONTENT
YOU NEEDTO LEARN
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2. Marketers must establish an engaging and
emotionally effective visual vocabulary to accompany
their messaging. To accomplish this goal, marketers
should shape their visual content strategy in order to
account for – and optimally deliver on – these three
concerns: authenticity, targeting, and tonality.

3. Authenticity
■ Visual content must be in line with (and communicate) the
values of the brand. A brand’s visual identity should derive from
the larger branding, with easily recognizable elements
effectively conveying at-a-glance brand recognition.

4. Targeting
■ Visual content must reach the correct audience, be thoughtfully
framed, and arrive via media or platforms that showcase a
brand’s familiarity and belonging with the audience. This
targeting must consider all the established norms of what the
audience expects to see on a particular platform.

5. Tonality
■ It’s critical to recognize how a brand’s visual communication will find
greater success the more aligned it is with the emotions of the
subject matter at hand, and to the specific needs and expectations of
the audience. For guidance in navigating this requisite for the right
tone, take into consideration the norms of the existing audience and
look into benchmarking the activities of peers as you develop visual
content.

6. Thank you!
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Original Source:
http://www.adweek.com/socialtimes/the-3-things-that-
make-a-visual-marketing-campaign-actually-work/633192
Original Blog Post:
http://feed140.com/3-critical-strategies-for-visual-content-
marketing-you-need-to-learn/