Federico Riva

Monza and Brianza Area, Italy Italy

Inbound Marketing Specialist

Technology / Software / Internet

Managed social media platforms across multiple clients, including Twitter, Facebook, LinkedIn, YouTube, Slideshare, implementing SEO strategies by designing and developing SEO maps, keyword strategies, PPC campaigns and various organic search programs. Conducted competitive analysis studies on client competitors: defined market, segment and buyer personas. Managed internal social platforms and developed content guidelines.