Impact of Covid-19 on Kenyan consumers and corporates in: Mobility, Retail, Financial Services & Payments, Connectivity, Education, Entertainment, Food & Supplies,
Communications, Healthcare and Income Generation. Download here
Who is your target audience
What does Brian Mbunde tweet the
first thing in the morning? Why are
people talking about almond milk
What do you want to tell them?
News is when man bites dog – not the
other way round. Your conversations
need to be social at the heart. Netflix is
good, but tell me the top 10 series to
watch during lockdown.
When are they online?
Working from home means a lot of
people will have plenty of time to
spare – but that doesn’t mean they
are idle. Why was Super Mario
trending in the morning?
How do we talk to them?
Goldfish memory comes into play here
– are you complex in your
communications? People are
consuming more and more videos
(Look at how Njugush is doing it ☺)
Where can they be found?
Which platform(s) does this consumer
spend their time on? They are looking
for a skipping rope right now, which
Instagram shopping page do they