Goya Wiyp Presentation


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Goya Wiyp Presentation

  1. 1. Sponsorship Proposal <ul><ul><li>GoyA </li></ul></ul><ul><ul><li>Charities </li></ul></ul><ul><ul><li>a 501 ( c ) ( 3 ) non-profit </li></ul></ul><ul><ul><li>Dedicated To The Success Of </li></ul></ul><ul><ul><li>Our Future Leaders. </li></ul></ul><ul><ul><li>Guiding the minds of our youth toward a life of knowledge </li></ul></ul><ul><ul><li>and responsible choices. </li></ul></ul>
  2. 2. Executive Summary <ul><ul><li>What We Do </li></ul></ul><ul><ul><li>We are a small Michigan-based organization founded by Gino Federici and Boni Montes De Oca in July of 2008. Our purpose is to shape the lives of our youth by offering guidance through programs that lead to making responsible choices and a life of harmony and success. It is a big job but one that is our passion. </li></ul></ul><ul><ul><li>How We Do It </li></ul></ul><ul><ul><li>We author “The ABC's of Life... “ book series. </li></ul></ul><ul><ul><li>We speak at High Schools and civic organizations. </li></ul></ul><ul><ul><li>We do all the work ourselves: web design, graphic design, sales & promotion and...we make the bed in the morning! </li></ul></ul><ul><ul><li>Why We Do It </li></ul></ul><ul><ul><li>When after 35 years of singing and performing around the world, of which 23 were spent in Las Vegas. </li></ul></ul><ul><ul><li>When after the loss of two wives to cancer within a short five year span took my life into a tail spin; one day I woke up and I asked myself three questions: “ Did I live?” “Did I love?” “Did I matter?” </li></ul></ul><ul><ul><li>The first two I answered with a resounding YES! The third I had reservations. My soul was unfulfilled. </li></ul></ul><ul><ul><li>NOW, with my new wife, the time has arrived to do something that matters. To us, nothing matters more than guiding our children toward a future of exciting opportunities and experiences. </li></ul></ul>
  3. 3. Program Overview <ul><li>Program </li></ul><ul><li>The ABC's of Life... - Booklets </li></ul><ul><li>A series of thought provoking booklets called “Wisdom In Your Pocket ™. ” An A to Z guide where each letter of the alphabet presents a thought, a principle or a value necessary for creating a life of wise thinking and responsible choices. All presented </li></ul><ul><li>in a brief “sound bite” approach ideally suited for a text-message oriented audience. </li></ul><ul><li>Other Titles </li></ul><ul><li>The ABC's of Life... Not a Kid Anymore </li></ul><ul><li>16...a Rite of Passage in America. </li></ul><ul><li>The ABC's of Life... Success </li></ul><ul><li>How do I get what I want out of life? A Guide for college and beyond. </li></ul><ul><li>The ABC's of Life... You're Never Too Old </li></ul><ul><li>If you think you're young or if you think you're old: you're right! </li></ul><ul><li>...and more. </li></ul>
  4. 4. Demographics <ul><li>Primary Market: AGE: 12 to 22 Male & Female. All ethnicities. </li></ul><ul><li>Secondary Market: Parents. </li></ul><ul><li>Even though our target market is Age 12 to 22, we are finding that our </li></ul><ul><li>products are applicable to all ages. </li></ul><ul><li>We've had many parents comment that they have received great value from reading “The ABC's of Life...” </li></ul>
  5. 5. How The Program Works <ul><li>Through Sponsorship – Either Individual or Corporate </li></ul><ul><li>The booklets offer the sponsor a vehicle to promote or enhance: </li></ul><ul><li>A Socially Responsible Image </li></ul><ul><li>A Product </li></ul><ul><li>A Social Cause (booklets can be used for fund raising events) </li></ul><ul><li>How? By ordering a run ( minimum orders 100 booklets) </li></ul><ul><li>Sponsor advertises on the back cover of the book for FREE and </li></ul><ul><li>distributes the booklets through the community, either: </li></ul><ul><li>For Free. (E.G: employees, schools, civic organizations, churches, </li></ul><ul><li>police etc..) </li></ul><ul><li>For Profit </li></ul>
  6. 6. Promotion Plan <ul><li>Media (Print, Radio, TV) </li></ul><ul><li>Community Events: ( Sponsor and/or Gino & Boni present the program) </li></ul><ul><li>Online ( sponsor's and Goya Charities websites) </li></ul><ul><li>Civic Organizations </li></ul><ul><li>Gino Federici, in his capacity of speaker/singer/performer/author with a compelling life story, is a prime candidate for media attention. </li></ul><ul><li>Boni Montes de Oca, in her capacity as an author/speaker and Director of </li></ul><ul><li>Goya Charities, balances Gino's image. Both are ideally suited for the role </li></ul><ul><li>of spokespersons. </li></ul>
  7. 7. Promotional Opportunities <ul><li>The ABC's of Life... - Booklets series </li></ul><ul><li>Available for sponsorship or for profit. </li></ul><ul><li>“ 16...A Rite Of Passage In America” </li></ul><ul><li>National Speaking Tour – for sponsorship and/or for profit. </li></ul><ul><li>This product is particularly well-suited for a National Sponsor </li></ul><ul><li>wishing to promote the company while establishing a long- </li></ul><ul><li>lasting “trend product” in the marketplace. </li></ul><ul><li>Huge benefits at the National & International level. </li></ul><ul><li>Please call for more information </li></ul>
  8. 8. Cost & ROI <ul><li>The ABC's of Life... Booklets </li></ul><ul><li>All prices reflect S & H. </li></ul><ul><li>Quantity Cost </li></ul><ul><ul><li>100 $ 4.38 each </li></ul></ul><ul><ul><li>101 – 150 $ 4.13 </li></ul></ul><ul><ul><li>151 – 250 $ 3.92 </li></ul></ul><ul><ul><li>251 – 500 $ 3.74 </li></ul></ul><ul><ul><li>501 – 1000 $ 3.63 </li></ul></ul><ul><ul><li>5000 – 10,000 $ 3.02 </li></ul></ul><ul><ul><li>50,000 – 100,000 $ 1.74 </li></ul></ul><ul><ul><li>100,000 + $ 0.99 </li></ul></ul><ul><ul><li>1 Million + PUR </li></ul></ul><ul><li>ROI: Priceless in social Image. 200% or more for profit (ask for details) </li></ul><ul><li>Tax deductible order through Goya Charities 501 (c ) (3) </li></ul><ul><li>Portion of each order goes to support Goya Charities. </li></ul>
  9. 9. Sponsor Benefits <ul><ul><li>Advertising presence on the back cover of each booklet (full page) and each product created for a specific campaign. </li></ul></ul><ul><ul><li>Creates a “socially responsible” identity, as few forms of advertising do. </li></ul></ul><ul><ul><li>Builds Trust! </li></ul></ul><ul><ul><li>Advertising with a long-lasting value (People don't throw our books away). </li></ul></ul><ul><ul><li>Enhanced public relations to a young demographic – future customers. </li></ul></ul><ul><ul><li>Substantial online and offline data acquisition. </li></ul></ul><ul><ul><li>Web 2.0, in print, event banners, signage. </li></ul></ul><ul><ul><li>Huge media attention due to the uniqueness of the product and community </li></ul></ul><ul><ul><li>involvement. </li></ul></ul><ul><ul><li>Affiliation with Goya Charities and promotion by Gino & Boni. </li></ul></ul><ul><ul><li>Exceptional ROI if used for profit. </li></ul></ul><ul><ul><li>Trust is a permanent force! </li></ul></ul>
  10. 10. Call To Action <ul><li>Your company's benefits are so many and so </li></ul><ul><li>“ socially valuable” that You need to be involved! </li></ul><ul><li>We are privileged to have had this opportunity to present you “The ABC's of Life... booklets series and programs. Whether you distribute 100 or 1 million, you are positioning your presence in the market with a valuable product that builds self-esteem, character, social responsibility and successful individuals. </li></ul><ul><li>If you are a corporate client with regional or national presence, we suggest you take a look at “16: A Rite of Passage in America.” This program has been created to set a “trend” at the national and international level while offering a sponsor exceptional market </li></ul><ul><li>presence. </li></ul><ul><li>It is also the program that will yield more benefits, as teens are led through their “rite of passage” into adulthood, making this program a main stream event from now on while building lives and valuable customers. </li></ul><ul><ul><ul><ul><ul><ul><li>Thank You </li></ul></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><ul><li>Call (517) 231-5237 </li></ul></ul></ul></ul></ul></ul>
  11. 11. Information <ul><li>Goya Charities </li></ul><ul><li>6572 N. River Hwy </li></ul><ul><ul><li>Grand Ledge, Michigan 48837 </li></ul></ul><ul><ul><li>www.goyacharities.org </li></ul></ul><ul><ul><li>Gino Federici, President and Founder </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>517-231-5237 </li></ul></ul><ul><ul><li>Boni Montes de Oca, Director and Co-Founder </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>517-230-1849 </li></ul></ul>