Media Training for better client coaching-2

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Media Training for better client coaching-2

  1. 1. Media Training 2 For Better Client Coaching Internal Training Course Copyright by James Chung 2008
  2. 2. What is Next ?
  3. 3. Chapter 2 Know Your Audience
  4. 4. Who IS THE TARGET AUDIENCE ?
  5. 5. Is this it?
  6. 6. Is this it?
  7. 7. Is this it?
  8. 8. Is this it?
  9. 9. Is this it?
  10. 10. Is this it?
  11. 11. Is this it?
  12. 12. You Want to Hide?
  13. 13. See as Their POV
  14. 14. Tell What They Want to Hear !
  15. 15. Be a Friend, Not an Enemy !
  16. 16. Remember your supporters !
  17. 17. What Else ?
  18. 18. Chapter 3 Know The Media, Reporters and News
  19. 19. What is The Media?
  20. 20. Media = News + Business
  21. 21. Media = Power
  22. 22. Media Pursuit...
  23. 23. Sometimes Like...
  24. 24. Watch Out... But Understand First
  25. 25. What is The Reporter?
  26. 26. News = Life
  27. 27. No News = No Reporter
  28. 28. Reporter = Detective
  29. 29. Only Good Reporter is Dead Reporter...
  30. 30. Reporter Dies Everyday
  31. 31. Live Reporter is Professionally Trained One
  32. 32. Deal straight with reporters
  33. 33. Don’t talk out of two sides of your mouth
  34. 34. Avoid special favors
  35. 35. Watch Out... But Understand First
  36. 36. What is The News?
  37. 37. News on Conflict
  38. 38. News on Failure
  39. 39. News on Scandal
  40. 40. News on Something Bizarre
  41. 41. News on Disaster
  42. 42. Well...Business News?
  43. 43. Just About Bad News...
  44. 44. What if...Disaster
  45. 45. What if...Harm to Consumers
  46. 46. What if...Unethical Business
  47. 47. What if...Worse Performance
  48. 48. What if...Bad Controversy
  49. 49. What if...Rumors
  50. 50. What if...Hostile M&A
  51. 51. What if...CEO...Management
  52. 52. Bad Communication Brings Another Crisis
  53. 53. Apology or Countermove?
  54. 54. High or Low Profile?
  55. 55. Understand Media World
  56. 56. Before Crisis...
  57. 57. Build Crisis-Proof Company
  58. 58. Keep Good Corporate Soul
  59. 59. Be Consumer-Centric
  60. 60. Be Successful
  61. 61. Do Act
  62. 62. Be Transparent
  63. 63. Own Good 360-degree Relationship
  64. 64. Let them Love You and Your Company
  65. 65. Be a Media Pro
  66. 66. Be a Well Trained Spokesperson
  67. 67. Now...Is that it?

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