Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Octalysis: The Strategy Dashboard (Gamification)

3,307 views

Published on

Yu-kai Chou shares his Strategy Dashboard engagement process with clients in the Octalysis Framework within Gamification.

Published in: Design

Octalysis: The Strategy Dashboard (Gamification)

  1. 1. The Strategy Dashboard
  2. 2. Strategy Dashboard 1. Define: Business Metrics - Game Objective! 2.Define: Users - Players! 3.Define: Desired Actions - Win-State! 4.Define: User Stats - Feedback ! 5.Define: Incentives - Drives
  3. 3. Strategy Dashboard BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK STATS PROGRESS EMBEDDED TRACKS INCENTIVES
  4. 4. Strategy Dashboard 1. The minimum viable information to design a fully gamified campaign! 2.The Strategy Dashboard is meant to be a living reference! 3.In an Octalysis Design Campaign, you will constantly refer back to the Strategy Dashboard! 4.In an Octalysis Design Campaign, you will constantly modify the Strategy Dashboard
  5. 5. BUSINESS METRICS
  6. 6. BUSINESS METRICS END RESULTS OF WHAT YOU WANT TO IMPROVE
  7. 7. Should be Quantifiable (A/B Test, Benchmark Success, etc.)
  8. 8. BUSINESS METRICS Needs to be in the Order of Priority (Critical!)
  9. 9. Business Metrics become the Game Objective
  10. 10. Write down your Business Metrics in the right priority
  11. 11. PROCESS BUSINESS METRICS
  12. 12. DEFINE USERS
  13. 13. Personas
  14. 14. What Motivates Them 2GTHGEV)NQUU[2KPM 5VWPPKPI(QNFU $CNCPEGF4KDDQP What Women See What Men See
  15. 15. What Motivates Them
  16. 16. Core Drives That Motivate them (2,3,3)
  17. 17. Anti-Core Drives
  18. 18. Write down your Targeted User Types and their create an Octalysis Chart
  19. 19. PROCESS BUSINESS METRICS PLAYER
  20. 20. PROCESS BUSINESS METRICS PLAYER ?
  21. 21. DEFINE DESIRED ACTIONS
  22. 22. Chronological Order
  23. 23. No Step is Too Trivial
  24. 24. Leads to Win-States
  25. 25. Write down a list of all your Desired Actions in Chronological Order
  26. 26. PROCESS BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS
  27. 27. DEFINE Feedback Mechanics 1. WHAT USERS USE TO KEEP TRACK OF THEIR PROGRESS TOWARDS WIN-STATE! 2.Examples: POINTS, LEVELS, STAGES, TROPHIES, AVATARS! 3.SHOULD REEMPHASIZE ON THE CORE DRIVES
  28. 28. Write down a list of Feedback Mechanics that you can interact with your users with
  29. 29. PROCESS BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK MECHANICS PROGRESS TRACKS
  30. 30. DEFINE INCENTIVES 1. Within your power, if you could give users everything they want, what would it be?! 2.“Within your power” is important to define! 3. Rewards, 8 Core Drives, or SAPS! 4.Strategically place them in different Win- States
  31. 31. SAPS (Zichermann) 1.Status! 2.Access! 3.Power! 4.Stuff
  32. 32. Best Reward: Boosters (CD3)
  33. 33. Best Reward: Boosters (CD3)
  34. 34. Reward Context 1. Fixed-Action Rewards: Earned Lunch! 2.Random Rewards: Mystery Box! 3.Sudden Rewards: Easter Egg! 4.Rolling Rewards: Lottery! 5.Social Treasure: Gifting! 6.Prize Pacing: Collection Set
  35. 35. Strategy Dashboard BUSINESS METRICS WIN-STATE PLAYER DESIRED ACTIONS COMMITS IMPACT RESULTS FEEDBACK STATS PROGRESS EMBEDDED TRACKS INCENTIVES
  36. 36. Level 2 Octalysis Implementation
  37. 37. Octalysis Certificate of Completion ! For the excellent understanding and application of Gamification Core Drives and Motivation ! Average Joey ! is awarded this certificate in honor of achieving ! THE OCTALYSIS FRAMEWORK - LEVEL ONE ! standards and conditions for mastery Yu-kai Chou
  38. 38. Thank You. Truly. Octalysis.com @yukaichou yukai@yukaichou.com

×