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Engage 4 Fun :
AMJB Association Gamified System
Youssef Ouazzani Submission for The Octalysis Level 1
Certification
2
Table of Content
▫ Context & Ambitions
▫ Octalysis Strategy Dashboard
▫ Analysis of the Current Experience
▫ Brainstorm & Analysis of the Future Experience
Context & Ambitions
In the City of Casablanca in Morocco, The
AMJB is an active association aiming at
helping the city through encouraging young
people to believe in and adopt the lifestyle
of taking social actions into everyday life.
They act on the following subjects :
▫ Care for the elderly
▫ Environmental protection
▫ Help at school
▫ Health for all
▫ Food & clothing bank
3
The ambition of this project is to drive
people and volunteer’s engagement
through gamification.
Indeed, the association, its epic meaning
and calling, and its various activities
represent a very good material for
gamification. Despite that, very little to
almost nothing has ever been done to
engage people through gamification. I
consider it’s such a waste of potential and
have the ambition, through this application,
to gamify the way this association works
using the Octalysis Framework and Design.
4
Player
Incentives
Win-State
Business
Metrics
Feedback
Stats
Desired
Actions
Embedded
Results
Business Metrics
▫ 1st- 1st Metric to Optimize : Number of engaged people (doing at least one
action per month)
▫ 2nd- Number of new people volunteering
▫ 3rd- Number of people doing more than one action with the association
5
Player Types Diagram
6
Responsibility : More drawn to keeping things running at an operational level
Experimentation : More drawn to
innovating and experimenting
with new ways of doing things
Managing
Member
Visionary
Volunteer
Normal
Volunteer
Engaged
Volunteer
Experimentation : Less drawn to
innovating and experimenting
with new ways of doing things
Responsibility : Less drawn to keeping things running at an operational level
Player Types – Engaged Volunteer
7
“I got this ! I can handle that ! Don’t worry, everyting’s
gonna roll with me on board !”
The engaged volunteer loves to make himself useful
and able to handle situations. He loves to solve social
problems and create a positive atmosphere within the
association and the volunteering action he is part of.
He feels at home and wouldn’t like to quit the
association.
His main drives are the following (by order of
importance) :
▫ Social Influence and Relatedness (10 pts)
▫ Epic meaning and calling (8 pts)
▫ Loss and Avoidance (8 pts)
▫ Development and Accomplishment (8 pts)
- Find the fact of helping the community meaningful
- Find meaning in the way they are perceived by other
volunteers
- Hope that the association will be able to shape the country in
the future
- Like the freedom of experimentation when
organizing volunteering events
- View social interactions and organization as
a problem solving game
- Like to have social influence
- Like interactions with others
- Like the feeling of social
connection
- Like the unpredictability related to human
organization and interaction in events
(challenge diversifier)
- Strongly feel at home and avoid quitting the
association
- Avoid having a bad image within the
association
- Don’t want to lose their social priviledges
- Would like to lead the biggest events of the
association, which they already have the
opportunity to do
- Feel quite strong ownership due to
their engagement
- Give big importance to their social
accomplishments
- Keep count of the number of events they
organized
- Keep track of the development of their
skills
Player Types – Visionary Volunteer
8
“Don’t you see it ?! If we plan this way it will triple ! Let
me try, it’s fun and I’m good at it ! Come on’, Think out of
the box !”
The visionary volunteer takes pleasure at finding new
patterns and ways of working that can deliver best
results and drive people’s motivation. The solutions this
player type thinks about can also have tremendous
impact on the volunteering actions and their outcome.
The sense of development is also a very important KPI he
uses to make sure his ideas deliver results.
His main drives are the following (by order of
importance) :
▫ Empowerment of creativity and feedback (10 pts)
▫ Development and accomplishment (10 pts)
▫ Epic meaning and calling (10 pts)
▫ Scarcity and impatience (8 pts)
- Expect to be able to strongly experiment
with the association’s system
- Expect to be able to craft new vision and
ambitions for the association
- Expect the association to be open to
their will to experiment and discover new
potential
- Slightly enjoy the social dynamics
- Like the feeling of unpredictability they feel
when part of volunteer actions
- Avoid quitting the association the more they
feel able to experiment
- Want a permanent leading position
- Want to access and shape the higher levels
of the organization
- Want one of the few positions available with
the managing members
- Feel quite strong ownership towards the
association as they invest their ideas
and vision into it, thus, shaping it
- Need to feel that they get better at
transforming and shaping the association
- Keep track of all the innovative ideas they
implemented
- Set change and transformation objectives
and keep moving towards them
- Find the fact of helping the community meaningful
- Find meaning in the way their innovation impacts the evolution
of the association
- Hope that the association will be able to shape the country in
the future
Most Important Player Types
9
Due to our Business Metrics Priorization and the mass of users of the experience, the
most important Player types are the engaged volunteers and the visionary volunteers.
This is for the following reasons :
▫ The Engaged Volunteers are volunteers having a strong sense of responsibility,
allowing them to :
▪ make more than one action within the association
▪ have a strong sense of organization and coordination which will help the
simple volunteers fit in and become more engaged
▫ The Visionary Volunteers can help us achieve our goals through their ability to think
out of the box and find innovative solutions to :
▪ make people get more involved within the association
▪ Get new people to join the association
Desired Actions – Scaffolding
▫ Scaffolding :
▪ 1- Do more volunteering actions
▪ 2- Organize the associations’ events
▪ 3- Find creative ways to make more people join the association
▪ 4- Organize and coordinate the big volunteering actions (15 + Members)
▪ 5- Optimize how things are currently done to make them more efficient
▪ 6- Help the organization identify new productive things to do
▪ 7- Find new and creative ways to do fundraising for the association
▪ 8- Handle the association’s corporate partnerships
▪ 9- Find new and creative ways to handle the association’s corporate image
10
Core Drives – Order of Importance
11
As our most important player types are the Engaged Volunteer and the Visionary Volunteer, the
order of priority of the core drives can be considered as follows :
▫ Priority 1- Development and accomplishment
▫ Priority 2- Epic meaning and calling
▫ Priority 3- Empowerment of creativity and feedback
▫ Priority 4- Scarcity and impatience
▫ Priority 5 :
▫ Curiosity and Unpredictability
▫ Social Influence and Relatedness
▫ Priority 6 :
▫ Ownership
▫ Avoidance
Current Experience Analysis - Observation
12
In our current experience, the AMJB association makes the
following performance :
▫ 1st set of core drives (by order of importance) :
▪ 1 Epic Meaning and Calling (7 pts)
▪ 2 Development and Accomplishment (6 pts)
▪ 5 Social influence and relatedness (6 pts)
▫ 2nd set of core drives (by order of importance) :
▪ 8 Loss and Avoidance (3 pts)
▪ 7 Curiosity and Unpredictability (3 pts)
▪ 4 Ownership and possession (2 pts)
▪ 3 Empowerment of creativity and feedback
(1 pts)
▪ 6 Scarcity and Impatience (1 pts)
- General storytelling built around the help of
the community and those in need
- More specific storytelling built around the
areas of activity of the association
- Implicit shared ambition of being able to
someday help shape the country
- The freedom of choice of how volunteers
choose to do their actions gives room to
their creativity
- Strong benevolent and welcoming
community
- Many community member events
and meetups
- Possibility for some connexions to
evolve into strong friendships
- Inherent unpredictability related to the
results of people’s donations
- Inherent unpredictability related to the
organized events and the evolution of social
interactions
- Walls of accomplishment remind people of
the achievements they don’t want to lose
- Pictures on social media remind the
volunteers of the experience they live and
don’t want to lose
- Some managing positions become
available from time to time
- Some opportunities of big responsibility
occur from time to time
- Some opportunities of big experimentation
occur from time to time
- Freedom of experimentation makes
volunteers own their experience
- The emotional added value of the
volunteering experience
- Skills level up as the volunteers perform
the association’s tasks
- Culture of sharing and celebrating the
accomplishments of one another
- Walls of accomplishments available
Current Experience Analysis – Comparison with important
Player Types
13
Visionary
Volunteer
Engaged
Volunteer
By comparing the current experience octalysis graph with the most important player types octalysis graphs, we can see the following gaps :
▫ The CD 3 & 6 are missing while they need to be present and greatly emphasized. The gap to fill is huge for those CDs.
▫ The CD 1, 2, 4, 7 & 8 should be emphasized a bit more as they are present for both player types.
▫ The CD 5 is good in the present experience. We can embetter it with some other ideas but it is not mandatory.
Brainstorm – Emphasizing on CD 3 & 6
▫ Empowerment of Creativity and Feedback :
▪ Implement creative challenges in the association’s life
▪ Value every proposition of value and experimentation
▪ Put a physical and digital box of ideas for the volunteers who have
out of the box ideas
▪ Make experimentation a key aspect of the nature of the volunteering
actions
▫ Scarcity and Impatience :
▪ Make the available positions and opportunities within the
association visible to the volunteers in the app
▪ Make some virtual buildings hard to get
14
Brainstorm – Empowering CD 1, 2 & 4
▫ Epic Meaning and Calling :
▪ Write inspirational content about the association’s vision
▪ Produce inspirational videos about the association’s mission
▪ Make the volunteers part of the storytelling
▪ Produce portrait videos about the volunteers, who they are, their vision and their contributions
▫ Development and accomplishment :
▪ Track the volunteering actions in the association’s app
▪ Make different levels to unlock depending on the number of actions undertook
▪ Make new skills the volunteer is learning and progressing at visible in the app
▫ Ownership & Possession :
▪ Implement a KPI and graph of how the volunteer’s work impacts the association
▪ Make a simulation of an ideal city that builds over time as volunteers put their efforts into the association. The
more efforts they put into it, the more buildings they own in the virtual city.
▪ Make every person helped by a volunteer a citizen of the virtual city. Make the people helped by a specific
volunteer live in their virtual buildings.
▪ Have names of the streets of the virtual city named after the most engaged volunteers
15
Brainstorm – Empowering CD 7 & 8
▫ Curiosity and Unpredictability :
▪ Make some badges unlock at unexpected behavior in the association’s app
▪ Offer a chance to get some virtual elements for the virtual city through a daily
slot machine
▫ Loss and Avoidance :
▪ Notify people when they start to be less active in the association, showing them
what they are leaving behind : Their status, points, virtual buildings, etc.
▪ Develop a narrative opposite to the one developed for the epic meaning and
calling that complements it : Story of what we want to avoid in our society by
engaging in this association.
▪ Show this version of the story to the volunteers that already put some effort in
the association and start to become less active.
16
Brainstorm – Embettering CD5
▫ Social Influence and relatedness :
▪ Create private social media groups for the volunteers
▪ Create a system of mentoring for the new volunteers and volunteers
assuming new functions
▪ Show volunteer’s social status in the app
17
18
- Write inspirational content about the association’s vision
- Make the volunteers part of the storytelling
- Produce inspirational videos about the association’s mission
- Produce portrait videos about the volunteers, who they are, their vision and their contributions
- General storytelling built around the help of the community and those in need
- More specific storytelling built around the areas of activity of the association
- Implicit shared ambition of being able to someday help shape the country
- Implement creative challenges in the association’s life
- Value every proposition of value and experimentation
- Put a physical and digital box of ideas for the volunteers who have out of the
box ideas
- Make experimentation a key aspect of the nature of the volunteering actions
- The freedom of choice of how volunteers choose to do their actions gives
room to their creativity
- Create private social media groups for the volunteers
- Create a system of mentoring for the new volunteers and volunteers
assuming new functions
- Show volunteer’s social status in the app
- Strong benevolent and welcoming community
- Many community member events and meetups
- Possibility for some connexions to evolve into strong friendships
- Make some badges unlock at unexpected behavior in the association’s app
- Offer a chance to get some virtual elements for the virtual city through a daily
slot machine
- Inherent unpredictability related to the results of people’s donations
- Inherent unpredictability related to the organized events and the evolution
of social interactions
- Notify people when they start to be less active in the association, showing them what they are
leaving behind : Their status, points, virtual buildings, etc.
- Develop a narrative opposite to the one developed for the epic meaning and calling that
complements it : Story of what we want to avoid in our society by engaging in this association.
- Show this version of the story to the volunteers that already put some effort in the association
and start to become less active.
- Walls of accomplishment remind people of the achievements they don’t want to lose
- Pictures on social media remind the volunteers of the experience they live and don’t want
to lose
- Make the available positions and opportunities within the association visible
to the volunteers in the app
- Make some virtual buildings hard to get
- Some managing positions become available from time to time
- Some opportunities of big responsibility occur from time to time
- Some opportunities of big experimentation occur from time to time
- Implement a KPI and graph of how the volunteer’s work impacts the
association
- Make a simulation of an ideal city that builds over time as volunteers put
their efforts into the association. The more efforts they put into it, the more
buildings they own in the virtual city.
- Make every person helped by a volunteer a citizen of the virtual city. Make
the people helped by a specific volunteer live in their virtual buildings.
- Have names of the streets of the virtual city named after the most engaged
volunteers
- Freedom of experimentation makes volunteers own their experience
- The emotional added value of the volunteering experience
- Track the volunteering actions in the association’s app
- Make different levels to unlock depending on the number of actions undertook
- Make new skills the volunteer is learning and progressing at visible in the app
- Skills level up as the volunteers perform the association’s tasks
- Culture of sharing and celebrating the accomplishments of one another
- Walls of accomplishments available
CURRENT EXPERIENCE --------
NEW FUTURE EXPERIENCE --------
“WORD OF THANKS :
I would like to address a special thanks to Yu-Kai Chou and all
the Octalysis Team for the resources and knowledge sharing,
that allowed me to be able to analyze in depth the current
experience of the AMJB association. Thus, helping me suggest
this presentation to take it further.
Hoping to see you soon in other adventures and analyzes !
Priiiime Onnn !
19

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  • 1. Engage 4 Fun : AMJB Association Gamified System Youssef Ouazzani Submission for The Octalysis Level 1 Certification
  • 2. 2 Table of Content ▫ Context & Ambitions ▫ Octalysis Strategy Dashboard ▫ Analysis of the Current Experience ▫ Brainstorm & Analysis of the Future Experience
  • 3. Context & Ambitions In the City of Casablanca in Morocco, The AMJB is an active association aiming at helping the city through encouraging young people to believe in and adopt the lifestyle of taking social actions into everyday life. They act on the following subjects : ▫ Care for the elderly ▫ Environmental protection ▫ Help at school ▫ Health for all ▫ Food & clothing bank 3 The ambition of this project is to drive people and volunteer’s engagement through gamification. Indeed, the association, its epic meaning and calling, and its various activities represent a very good material for gamification. Despite that, very little to almost nothing has ever been done to engage people through gamification. I consider it’s such a waste of potential and have the ambition, through this application, to gamify the way this association works using the Octalysis Framework and Design.
  • 5. Business Metrics ▫ 1st- 1st Metric to Optimize : Number of engaged people (doing at least one action per month) ▫ 2nd- Number of new people volunteering ▫ 3rd- Number of people doing more than one action with the association 5
  • 6. Player Types Diagram 6 Responsibility : More drawn to keeping things running at an operational level Experimentation : More drawn to innovating and experimenting with new ways of doing things Managing Member Visionary Volunteer Normal Volunteer Engaged Volunteer Experimentation : Less drawn to innovating and experimenting with new ways of doing things Responsibility : Less drawn to keeping things running at an operational level
  • 7. Player Types – Engaged Volunteer 7 “I got this ! I can handle that ! Don’t worry, everyting’s gonna roll with me on board !” The engaged volunteer loves to make himself useful and able to handle situations. He loves to solve social problems and create a positive atmosphere within the association and the volunteering action he is part of. He feels at home and wouldn’t like to quit the association. His main drives are the following (by order of importance) : ▫ Social Influence and Relatedness (10 pts) ▫ Epic meaning and calling (8 pts) ▫ Loss and Avoidance (8 pts) ▫ Development and Accomplishment (8 pts) - Find the fact of helping the community meaningful - Find meaning in the way they are perceived by other volunteers - Hope that the association will be able to shape the country in the future - Like the freedom of experimentation when organizing volunteering events - View social interactions and organization as a problem solving game - Like to have social influence - Like interactions with others - Like the feeling of social connection - Like the unpredictability related to human organization and interaction in events (challenge diversifier) - Strongly feel at home and avoid quitting the association - Avoid having a bad image within the association - Don’t want to lose their social priviledges - Would like to lead the biggest events of the association, which they already have the opportunity to do - Feel quite strong ownership due to their engagement - Give big importance to their social accomplishments - Keep count of the number of events they organized - Keep track of the development of their skills
  • 8. Player Types – Visionary Volunteer 8 “Don’t you see it ?! If we plan this way it will triple ! Let me try, it’s fun and I’m good at it ! Come on’, Think out of the box !” The visionary volunteer takes pleasure at finding new patterns and ways of working that can deliver best results and drive people’s motivation. The solutions this player type thinks about can also have tremendous impact on the volunteering actions and their outcome. The sense of development is also a very important KPI he uses to make sure his ideas deliver results. His main drives are the following (by order of importance) : ▫ Empowerment of creativity and feedback (10 pts) ▫ Development and accomplishment (10 pts) ▫ Epic meaning and calling (10 pts) ▫ Scarcity and impatience (8 pts) - Expect to be able to strongly experiment with the association’s system - Expect to be able to craft new vision and ambitions for the association - Expect the association to be open to their will to experiment and discover new potential - Slightly enjoy the social dynamics - Like the feeling of unpredictability they feel when part of volunteer actions - Avoid quitting the association the more they feel able to experiment - Want a permanent leading position - Want to access and shape the higher levels of the organization - Want one of the few positions available with the managing members - Feel quite strong ownership towards the association as they invest their ideas and vision into it, thus, shaping it - Need to feel that they get better at transforming and shaping the association - Keep track of all the innovative ideas they implemented - Set change and transformation objectives and keep moving towards them - Find the fact of helping the community meaningful - Find meaning in the way their innovation impacts the evolution of the association - Hope that the association will be able to shape the country in the future
  • 9. Most Important Player Types 9 Due to our Business Metrics Priorization and the mass of users of the experience, the most important Player types are the engaged volunteers and the visionary volunteers. This is for the following reasons : ▫ The Engaged Volunteers are volunteers having a strong sense of responsibility, allowing them to : ▪ make more than one action within the association ▪ have a strong sense of organization and coordination which will help the simple volunteers fit in and become more engaged ▫ The Visionary Volunteers can help us achieve our goals through their ability to think out of the box and find innovative solutions to : ▪ make people get more involved within the association ▪ Get new people to join the association
  • 10. Desired Actions – Scaffolding ▫ Scaffolding : ▪ 1- Do more volunteering actions ▪ 2- Organize the associations’ events ▪ 3- Find creative ways to make more people join the association ▪ 4- Organize and coordinate the big volunteering actions (15 + Members) ▪ 5- Optimize how things are currently done to make them more efficient ▪ 6- Help the organization identify new productive things to do ▪ 7- Find new and creative ways to do fundraising for the association ▪ 8- Handle the association’s corporate partnerships ▪ 9- Find new and creative ways to handle the association’s corporate image 10
  • 11. Core Drives – Order of Importance 11 As our most important player types are the Engaged Volunteer and the Visionary Volunteer, the order of priority of the core drives can be considered as follows : ▫ Priority 1- Development and accomplishment ▫ Priority 2- Epic meaning and calling ▫ Priority 3- Empowerment of creativity and feedback ▫ Priority 4- Scarcity and impatience ▫ Priority 5 : ▫ Curiosity and Unpredictability ▫ Social Influence and Relatedness ▫ Priority 6 : ▫ Ownership ▫ Avoidance
  • 12. Current Experience Analysis - Observation 12 In our current experience, the AMJB association makes the following performance : ▫ 1st set of core drives (by order of importance) : ▪ 1 Epic Meaning and Calling (7 pts) ▪ 2 Development and Accomplishment (6 pts) ▪ 5 Social influence and relatedness (6 pts) ▫ 2nd set of core drives (by order of importance) : ▪ 8 Loss and Avoidance (3 pts) ▪ 7 Curiosity and Unpredictability (3 pts) ▪ 4 Ownership and possession (2 pts) ▪ 3 Empowerment of creativity and feedback (1 pts) ▪ 6 Scarcity and Impatience (1 pts) - General storytelling built around the help of the community and those in need - More specific storytelling built around the areas of activity of the association - Implicit shared ambition of being able to someday help shape the country - The freedom of choice of how volunteers choose to do their actions gives room to their creativity - Strong benevolent and welcoming community - Many community member events and meetups - Possibility for some connexions to evolve into strong friendships - Inherent unpredictability related to the results of people’s donations - Inherent unpredictability related to the organized events and the evolution of social interactions - Walls of accomplishment remind people of the achievements they don’t want to lose - Pictures on social media remind the volunteers of the experience they live and don’t want to lose - Some managing positions become available from time to time - Some opportunities of big responsibility occur from time to time - Some opportunities of big experimentation occur from time to time - Freedom of experimentation makes volunteers own their experience - The emotional added value of the volunteering experience - Skills level up as the volunteers perform the association’s tasks - Culture of sharing and celebrating the accomplishments of one another - Walls of accomplishments available
  • 13. Current Experience Analysis – Comparison with important Player Types 13 Visionary Volunteer Engaged Volunteer By comparing the current experience octalysis graph with the most important player types octalysis graphs, we can see the following gaps : ▫ The CD 3 & 6 are missing while they need to be present and greatly emphasized. The gap to fill is huge for those CDs. ▫ The CD 1, 2, 4, 7 & 8 should be emphasized a bit more as they are present for both player types. ▫ The CD 5 is good in the present experience. We can embetter it with some other ideas but it is not mandatory.
  • 14. Brainstorm – Emphasizing on CD 3 & 6 ▫ Empowerment of Creativity and Feedback : ▪ Implement creative challenges in the association’s life ▪ Value every proposition of value and experimentation ▪ Put a physical and digital box of ideas for the volunteers who have out of the box ideas ▪ Make experimentation a key aspect of the nature of the volunteering actions ▫ Scarcity and Impatience : ▪ Make the available positions and opportunities within the association visible to the volunteers in the app ▪ Make some virtual buildings hard to get 14
  • 15. Brainstorm – Empowering CD 1, 2 & 4 ▫ Epic Meaning and Calling : ▪ Write inspirational content about the association’s vision ▪ Produce inspirational videos about the association’s mission ▪ Make the volunteers part of the storytelling ▪ Produce portrait videos about the volunteers, who they are, their vision and their contributions ▫ Development and accomplishment : ▪ Track the volunteering actions in the association’s app ▪ Make different levels to unlock depending on the number of actions undertook ▪ Make new skills the volunteer is learning and progressing at visible in the app ▫ Ownership & Possession : ▪ Implement a KPI and graph of how the volunteer’s work impacts the association ▪ Make a simulation of an ideal city that builds over time as volunteers put their efforts into the association. The more efforts they put into it, the more buildings they own in the virtual city. ▪ Make every person helped by a volunteer a citizen of the virtual city. Make the people helped by a specific volunteer live in their virtual buildings. ▪ Have names of the streets of the virtual city named after the most engaged volunteers 15
  • 16. Brainstorm – Empowering CD 7 & 8 ▫ Curiosity and Unpredictability : ▪ Make some badges unlock at unexpected behavior in the association’s app ▪ Offer a chance to get some virtual elements for the virtual city through a daily slot machine ▫ Loss and Avoidance : ▪ Notify people when they start to be less active in the association, showing them what they are leaving behind : Their status, points, virtual buildings, etc. ▪ Develop a narrative opposite to the one developed for the epic meaning and calling that complements it : Story of what we want to avoid in our society by engaging in this association. ▪ Show this version of the story to the volunteers that already put some effort in the association and start to become less active. 16
  • 17. Brainstorm – Embettering CD5 ▫ Social Influence and relatedness : ▪ Create private social media groups for the volunteers ▪ Create a system of mentoring for the new volunteers and volunteers assuming new functions ▪ Show volunteer’s social status in the app 17
  • 18. 18 - Write inspirational content about the association’s vision - Make the volunteers part of the storytelling - Produce inspirational videos about the association’s mission - Produce portrait videos about the volunteers, who they are, their vision and their contributions - General storytelling built around the help of the community and those in need - More specific storytelling built around the areas of activity of the association - Implicit shared ambition of being able to someday help shape the country - Implement creative challenges in the association’s life - Value every proposition of value and experimentation - Put a physical and digital box of ideas for the volunteers who have out of the box ideas - Make experimentation a key aspect of the nature of the volunteering actions - The freedom of choice of how volunteers choose to do their actions gives room to their creativity - Create private social media groups for the volunteers - Create a system of mentoring for the new volunteers and volunteers assuming new functions - Show volunteer’s social status in the app - Strong benevolent and welcoming community - Many community member events and meetups - Possibility for some connexions to evolve into strong friendships - Make some badges unlock at unexpected behavior in the association’s app - Offer a chance to get some virtual elements for the virtual city through a daily slot machine - Inherent unpredictability related to the results of people’s donations - Inherent unpredictability related to the organized events and the evolution of social interactions - Notify people when they start to be less active in the association, showing them what they are leaving behind : Their status, points, virtual buildings, etc. - Develop a narrative opposite to the one developed for the epic meaning and calling that complements it : Story of what we want to avoid in our society by engaging in this association. - Show this version of the story to the volunteers that already put some effort in the association and start to become less active. - Walls of accomplishment remind people of the achievements they don’t want to lose - Pictures on social media remind the volunteers of the experience they live and don’t want to lose - Make the available positions and opportunities within the association visible to the volunteers in the app - Make some virtual buildings hard to get - Some managing positions become available from time to time - Some opportunities of big responsibility occur from time to time - Some opportunities of big experimentation occur from time to time - Implement a KPI and graph of how the volunteer’s work impacts the association - Make a simulation of an ideal city that builds over time as volunteers put their efforts into the association. The more efforts they put into it, the more buildings they own in the virtual city. - Make every person helped by a volunteer a citizen of the virtual city. Make the people helped by a specific volunteer live in their virtual buildings. - Have names of the streets of the virtual city named after the most engaged volunteers - Freedom of experimentation makes volunteers own their experience - The emotional added value of the volunteering experience - Track the volunteering actions in the association’s app - Make different levels to unlock depending on the number of actions undertook - Make new skills the volunteer is learning and progressing at visible in the app - Skills level up as the volunteers perform the association’s tasks - Culture of sharing and celebrating the accomplishments of one another - Walls of accomplishments available CURRENT EXPERIENCE -------- NEW FUTURE EXPERIENCE --------
  • 19. “WORD OF THANKS : I would like to address a special thanks to Yu-Kai Chou and all the Octalysis Team for the resources and knowledge sharing, that allowed me to be able to analyze in depth the current experience of the AMJB association. Thus, helping me suggest this presentation to take it further. Hoping to see you soon in other adventures and analyzes ! Priiiime Onnn ! 19