Company Blogging Presentation By Yu Kai Chou

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Yu-kai Chou of Viralogy explains how to run your company blog properly.

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Company Blogging Presentation By Yu Kai Chou

  1. 1. Building Your Brand with Your Company Blog
  2. 2. What is Social Media
  3. 3. What is Social Media
  4. 4. What is Social Media
  5. 5. What is Social Media Everyone can be a publisher
  6. 6. Platforms
  7. 7. Platforms And hundreds more
  8. 8. Power of Social Media One salesperson
  9. 9. Salaried Power of Social Media
  10. 10. Not trusted by customers Power of Social Media
  11. 11. Thousands of salespeople Power of Social Media
  12. 12. Free Power of Social Media
  13. 13. Trusted by customers Power of Social Media
  14. 14. Word of “Text” Brand Joe 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog 300 Subscribers on Youtube
  15. 15. Word of “Text” 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog Potential Millions 300 Subscribers on Youtube
  16. 16. Word of “Text” 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog 300 Subscribers on Youtube Potential Millions Social Media helps brands reach more people faster at very little cost
  17. 17. Keys to Success <ul><li>MUST engage </li></ul><ul><li>Have a focus </li></ul><ul><li>Be interesting </li></ul><ul><li>Be different, even controversial </li></ul><ul><li>Be helpful </li></ul><ul><li>Be personal and authentic </li></ul>
  18. 18. Branding through Blogging
  19. 19. What is a Blog?
  20. 20. Popular Blog Platforms
  21. 21. Advantages of having a blog <ul><li>SEO Boost for your site </li></ul><ul><li>Engages your community </li></ul><ul><li>Builds trust </li></ul><ul><li>Establishes thought leadership in your field </li></ul><ul><li>Becomes a go-to place for your niche </li></ul><ul><li>Eventually leads to higher sales and lasting brand </li></ul>
  22. 22. Blogging for your Company <ul><li>Blog about news and info in your industry </li></ul><ul><li>Become the go-to place for related knowledge </li></ul><ul><li>DO NOT just talk about your company </li></ul><ul><li>Don’t be overly professional. Show personality </li></ul><ul><li>Listen to your market by asking questions </li></ul>
  23. 23. Promote your site <ul><li>Build relationships with bloggers through comments </li></ul><ul><li>Use social media sites like Twitter & Facebook </li></ul><ul><li>Use content discover sites like Digg & Stumbleupon </li></ul><ul><li>Don’t use SEM(unless for direct sales), use SEO </li></ul><ul><li>Put your blog url in your email signature and bizcard </li></ul><ul><li>Interlink between articles and other pages </li></ul>
  24. 24. SEO Tips <ul><li>Identify your keywords </li></ul><ul><li>Include the right Meta-info </li></ul><ul><li>Populate the keywords with H1, H2, H3 or Bold </li></ul><ul><li>Update regularly (ideally twice a week) </li></ul><ul><li>Use text-friendly URLS </li></ul><ul><li>Host the blog on the same domain </li></ul><ul><li>Solicit links from other sites </li></ul>
  25. 25. Keys to Success <ul><li>Stay consistent on a theme for focus </li></ul><ul><li>Update regularly </li></ul><ul><li>Be persistent </li></ul><ul><li>Keep SEO in mind </li></ul><ul><li>Write timeless posts </li></ul><ul><li>Build relationships with other bloggers through Twitter and Commenting </li></ul><ul><li>Respond to every comment </li></ul>
  26. 26. Analytics <ul><li>Every audience is different, optimize for your own </li></ul><ul><li>Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts </li></ul><ul><li>Don’t be fooled by the sheer numbers </li></ul><ul><li>Goal is to increase direct traffic and time on site </li></ul><ul><li>See what works and focus on those </li></ul><ul><li>Set Analytics Goals for blog-led leads </li></ul>
  27. 27. Social Media Marketing through Blogs <ul><li>Locate the influencers in your niche </li></ul><ul><li>Advertise on their blogs </li></ul><ul><li>Have them write product reviews </li></ul><ul><li>Sweet spot: 7000-50,000 in traffic </li></ul><ul><li>Find blogs with no other banner competition </li></ul><ul><li>High ROI if done right </li></ul>
  28. 28. Good company blogs <ul><li>37Signals Blog (37signals.com/svn) </li></ul><ul><li>WineLibrary Blog (tv.winelibrary.com) </li></ul><ul><li>Zappos.com (blogs.zappos.com/blogs) </li></ul><ul><li>Alice.com (company.alice.com/) </li></ul><ul><li>Viralogy (viralogy.com/blog) </li></ul>
  29. 29. Monetizing your blog <ul><li>Generally need very high amount of traffic a month to earn “sizable” income </li></ul><ul><li>Affiliate Ads </li></ul><ul><li>Banner Ads </li></ul><ul><li>Consulting </li></ul><ul><li>Product Reviews </li></ul><ul><li>Sell Products (such as ebooks) </li></ul>
  30. 30. Always Remember <ul><li>ENGAGE your audience </li></ul><ul><li>Stay focused </li></ul><ul><li>Show personality </li></ul><ul><li>Update consistently </li></ul><ul><li>Be interesting </li></ul><ul><li>Be helpful </li></ul><ul><li>Be persistent </li></ul>
  31. 31. Thank you. Truly. @Yukai_Chou

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