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Fdi attraction business development program

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FDI Attraction is a Program designed to help industrial and economic developers to find, attract and engage with potential investors who might create or get established in industrial parks, touristic or commercial malls.

Our Business Development Program includes the planning, design and implementation of investor attraction global marketing campaigns with world class teams, strategies, tactics and tools outperforming the results your Economic or Industrial Developers get from attending trade shows or advertising for a flat fee of US$60 per day!

Our FDI Attraction Academy helps economic and industrial developers to learn how to plan, design and implement foreign investment campaigns for their regions, going through the 7 stages of the Investor Attraction Cycle.

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Fdi attraction business development program

  1. 1. FDI Attraction Programs Helping economic, touristic, industrial and community developers to find, attract and land potential investors in their regions through international marketing campaigns at a very competitive cost.
  2. 2. Contents  International Business Opportunities  Comparing Business Development & Marketing Strategies  Value Proposition: Business Development Program  Who we serve: Economic, Industrial and Community Development Organizations  Business Development Program: How we do it  Business Development Program: 20 Deliverables  Business Development Program: Test Drive  Business Development Program: Professional Training  Our Clients  About FDI Attraction and International Network  Request a proposal
  3. 3. International Business Opportunities  Would you like to be able to generate jobs in your region by attracting administrative, industrial, touristic or commercial projects to your region?  Would you like to be able to invite business management decision makers from targeted companies that might be interested in investing in your region?  Would you like to be able to attract investors to your investment seminars and commercial missions and then to facilitate their soft landing process to start doing business in your region? Different Business Process Outsourcing Companies (BPOs), Touristic Projects Developers and Original Equipment Manufacturers (OEMs) in the aerospace, automotive, auto parts, electronics, medical devices, oil & gas and renewable energy industries are growing their operations throughout the world by expanding or relocating operations to cater growing consumer and industrial markets. We firmly believe that the best way to create jobs and economic spillover in your community is by attracting foreign companies to your region. The more foreign companies you attract and land, the more jobs you will generate. What Business Development Strategies will you use to attract qualified investors to your region?
  4. 4. Trade Shows Advertising on Industrial Publications Organizing your own seminars Investment US$15,000 to US$50,000 + hidden costs (brochures, booth, goodies, wages and travel expenses of executives and staff) Ranging from US$4,000 to US$80,000 per ad Ranging US$30,000 - US$80,000 + hidden costs (brochures, banners, travel expenses, booth, goodies, travel expenses of speakers + staff) Results 25 to 50 business cards per team member for each day of the event They always said it was good for branding, but rarely did we get clients from ads We used to land 10 to 20 B2B decision makers through telemarketing and direct mail invitations from a 14,000 database that we owned Problem Most attendees are Marketing and Sales people, not purchasing decision makers. We rarely got an email or phone call from a potential customer because of those ads Interruption marketing yields a very low return on investment Best Case Scenario 3 to 5 qualified prospects, perhaps turning into 1 client Nothing measurable 1 attendee of every seminar turned into a paying customer with a long sales cycle Basic Math Cost per qualified prospect = US$10,000 + hidden costs (US$50,000 divided by 5) Cost per client: US$50,000 US$4,000 to US$80,000 worth of ZERO Qualified Prospects Cost per qualified prospect = US$4,000 + hidden costs (US$80,000 divided by 20) Cost per client: US$50,000 Comparing FDI Attraction Business Development & Marketing Strategies These are the top 3 business development and marketing strategies that Economic, Touristic, Industrial and Community Developers use to promote their regions. Let’s do some math: Business Development Premise “Sign marketing checks that your Economic Development Team will be able to convert in future potential investments at the best possible cost” Can these “Costs per qualified prospect acquisition” be outperformed?
  5. 5. Value proposition: Business Development Program When you join our Business Development Program, you will get: 1. Development of your Regional Value Proposition for Investors packaged into Investment Seminars and Guides for targeted foreign investors 2. Soft Landing Strategy and Team integration Guidelines: Development of a Foreign Investor Incubator Program 3. A dedicated marketing and sales expert team to help you plan, design and implement your foreign investor attraction campaign 4. All the marketing implementation tactics and tools needed to prepare and launch your foreign investor attraction campaign 5. Qualified BANT prospects delivered to your Economic Development Team, which include the coordination of business meetings (BANT Prospects = Budget + Authority to buy or decide + Need + Time frame At FDI Attraction, we are on a mission to help economic, touristic, industrial and community developers find, attract and land potential investors in their regions through our Business Development Program: including the implementation of foreign investment attraction action plans at a competitive cost-per-qualified-prospect. All 5 benefits for a flat fee of US$75 per day or on a Pay-per-Performance model!
  6. 6. Who we serve: Economic Development Organizations  Our Business Development Program includes the planning, design and implementation of investor attraction global marketing campaigns including world class teams, strategies, tactics and tools outperforming the results your Economic or Industrial Developers get from attending trade shows in the traditional way or advertising for a flat fee of US$75 per day or a pay-per-performance program! (much less than the cost of an executive and overhead expenses)  Our FDI Attraction Academy helps economic, touristic and industrial developers to learn how to plan, design and implement foreign investment campaigns for their regions, going through the 7 stages of the Investor Attraction Cycle (see ebook). FDI Attraction helps economic, touristic, industrial and community developers to find, attract and engage with potential investors who might create or get established in industrial parks, touristic developments or commercial malls through 2 different solutions: Get eBook “7 Steps to attract Foreign Investment to your region” www.FDIAttraction.com
  7. 7. Business Development Program: How we do it Strategy Stage: At this stage, our Business Development Team will get to know your regional value proposition and competitive edge, infrastructure and supply base as well as testimonials and success stories from other foreign companies Production Stage: In this stage, we will integrate a business development annual plan, including targeted marketing strategies, tactics and tools: campaign website, social networks profiles, investment seminar presentation converted to eBook and promotional webinars Implementation Stage: At this point, we launch your Foreign Investment Attraction campaign to connect and attract targeted companies for your region with weekly direct marketing actions to promote your commercial missions and investment seminars through eBooks and webinars Reporting Stage: Every week you will get a report of all potential investors generated, including the contact data of qualified short term and long term decision makers, as well as a report of the direct marketing actions implemented Main benefit: your Foreign Investment Attraction campaign done for you! Your Economic Development Personnel will be able to connect with qualified potential investors. Time: 1 week Time: 3 weeks from day 1 Time: 8 weeks Campaign Report: Week 12
  8. 8. Source: BtoB Online First, potential investors go to Online Communities (Social Networks) and Search Engines Business Development Program: Why using Business Networks, eBooks & webinars We decided to try create eBooks and webinars and we promoted them on social business networks (Linked In & Twitter) + articles + press releases  Investment: we achieved to launch full campaigns for about US$15,000 including all the production, technology, human capital and campaign resources for 12 weeks  Results: the first webinar we hosted had 64 B2B decision makers. Then, by launching eBooks, we had on average 120 registrants, yielding us around 15 qualified leads per campaign  Great savings compared to trade shows, advertising or organizing my own live seminars! We had to look for business development strategies that were more cost-effective and that really brought qualified prospects to our economic development team. This is how we found out about Business Networks, Webinars and eBooks: Then, they look for whitepapers, webcasts, videos and other online educational media
  9. 9. Business Development Program: 20 Deliverables Based on our best practices, here is a list of the 20 deliverables you will get: 1. Foreign Investment Attraction Assessment of marketing strategies, tactics and tools through the 7 stages of the Foreign Investment attraction cycle 2. Database integration of targeted decision makers to attract 3. Campaign Development Plan 4. Guidelines to integrate Soft Landing Strategy and Team to create an Incubator and all-inclusive start up program for foreign companies 5. Targeted Website to attract and capture qualified prospects 6. Linked In campaign profile creation and registration to targeted discussion groups 7. Creation or redesign of your own Facebook Profile and Fan page 8. Creation or redesign of your own Twitter Profile 9. Creation of your own YouTube Channel to host recorded webinars and promotional videos 10.Creation of your own Slideshare Channel to host recorded webinars and promotional videos 11.Monthly success story posted on your website 12.Investment guide to attract potential investors in the shape of an eBook 13.Monthly live Webinar to attract qualified prospects 14.Webinar recorded posted to YouTube and Slideshare Channels 15.Monthly best practices posted on your website 16.Weekly article posted on your blog 17.Monthly press release posted on more than 20 PR portals to promote live webinars 18.Soft landing incubator program presentation design 19.One pager as promotional pdf on website 20.Weekly direct marketing actions on social networks to promote eBook and webinar to attract, qualify and filter targeted prospects The Business Development Program monthly flat fee of US$75 includes all direct marketing strategies, tactics and tools. It will be a very little investment compared to what you would pay for a full time marketing & sales team + overhead + marketing tools. You will get much better results in your Foreign Investor attraction process than attending regular trade shows. All 20 deliverables for a flat fee of US$75 per day or on a Pay-per-Performance model!
  10. 10. Business Development Program: Test Drive Here is our best answer: “There is only one way to find out!” Out of the most frequent questions or comments we get, you might relate to some:  “Will it work for me?”  “Will it take too much time? Or “Will it be too expensive?”  “Can we try the service with no long term commitments?” Try our Business Development Program for 1 year with QUARTERLY EVALUATIONS, if the program does not deliver the expected results, there is no reason to continue. Is that fair enough?
  11. 11. “Attract Foreign Investors to your Region” Training course Hands-on training organized in 3 Phases: Implementation Phase: • Schedule Investment Seminars for events organized by embassies, consulates, clusters and associations • Launch direct marketing campaign through social networks and direct mail + press release and article marketing sites Evaluation Phase: Integrate best practices report and business development plan for the next 12 weeks Module 1: Mapping the 7 stages of the Foreign Investment Attraction Process Module 2: Integrating your database and networking map of targeted potential investors including Embassies & Associations Module 3: Integrating your regional value proposition, testimonials, success stories + a soft landing and incubator program for foreign companies + Cluster Integration to map business opportunities to integrate solid Value Chains Module 4: Structuring an international referral program for Brokers and Strategic Allies Phase 1: Regional Value Proposition Creation Module 5: Transforming your Regional Value Proposition into an Investment Seminar, Recorded Webinar and Guide Module 6: Creating a Global website with downloadable eBooks, Investment guides and follow up system Module 7: Creating Regional Profiles on business and social networks, press release and article marketing sites Phase 2: Global Marketing Campaign Design Phase 3: Global Marketing Campaign Launch To learn more Go to Http://Academy.FDIAttraction.com
  12. 12. Our Clients We have helped different regions and industrial real estate companies to plan, design and launch international marketing campaigns to attract and convert prospects into investors. Some have required a website redesign, some other have required the creation of specific industries campaigns. Below you will see some examples of different campaigns and marketing strategies, tactics and tools deployed for our clients. We have seen in repeated times that the results of an international campaign like these ones, yield better results in the quality and quantity of prospects than attending a regular trade show.
  13. 13. About FDI Attraction and International Network FDI Attraction is on a mission to help economic, touristic, industrial and community developers to find, attract and engage with potential investors for their regions. Some of our Strategic Alliances & Network The different Business Development Programs and Academies, are result of an integrated effort to help in the Supply Chain Integration Process of different OEMs in coordination with different public and private industrial organizations in the USA, Canada, Mexico, France, Germany, Italy, Japan, South Korea and Taiwan.  14+ years helping companies to connect with potential clients through marketing and sales solutions.  8+ years helping economic developers to attract potential investors to their regions.  Founded by Marketing Crafter, LLC Some of our industrial Programs – How we are connected in the industry
  14. 14. Request a tailored proposal for your Test Drive Foreign Investment Campaign By now, you already know that when you join our Business Development Program: 1. You will get a complimentary Kick Off Strategy Session to fully understand your investor profile and your regional value proposition 2. You will get our team to plan and design the marketing strategies and tools to attract and capture qualified potential investors 3. You will get the implementation of the qualified potential investors attraction campaign so that you can follow up with them So, what are you waiting for? Request your tailored proposal today at http://www.fdiattraction.com/request-a-proposal.html Once you send us your information, we will contact you at our earliest convenience to schedule a conference call so that we fully understand your needs and expectations. We will then send you a questionnaire to gather specific information so that our Economic Development Marketing Team designs the right Business Development campaign for your Organization. All 3 benefits for a flat fee of US$75 per day or on a Pay-per-Performance model!
  15. 15. May you succeed with your FDI Attraction Goals For more information we invite you to visit our website: www.FDIAttraction.com | Send us an email to: Strategy@FDIAttraction.com Or call us at our US Phone number: +1 832 305 9234 in Mexico +52 614 291 5598

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