The full business evolution story: http://frankdiana.wordpress.com/
Several key drivers have positioned the next decade to deliver a staggering – perhaps unprecedented - amount of change. The accelerating pace of business, the growing impact of digital, and several other major indicators suggest that a next generation enterprise is on the horizon. The first of these indicators is the level of societal change impacting everything from business to war. In the business world, the implications of this change can be seen in our employees, where for the first time in history, four generations of workers are in our work force. The associated challenges are coming into focus, as some of these workers are digital natives, but the vast majorities are digital immigrants. With customers, the shift of power to the individual has changed their role forever and placed them at the center of the company ecosystem. Other indicators include an intense focus on growth, which increasingly requires collaboration within and outside the four walls of the Enterprise. This growth agenda drives a new type of value ecosystem, enabling growth that in many cases is outside a company’s traditional business.
The search for effectiveness is an emerging indicator that promises to drive many future initiatives. Whereas the goal of efficiency is doing things right, effectiveness will focus on doing the right things. In parallel, and after hitting an efficiency wall, companies will focus on creating next generation efficiencies. The maturation and convergence of Social, Mobile, Analytics, Big Data, Cloud and the Internet of things will be key enablers. As commoditization across industries accelerates, companies will differentiate by creating consumer-like experiences, specializing, and effectively using insight. Perhaps the biggest indicator is the realization that future success is tied to Digital DNA – or those characteristics that enable companies to operate in a rapidly changing business environment. Internet Companies and start-ups have the DNA advantage and the barriers for new market entrants continue to collapse. But most companies are traditional companies and have a considerable gap to close. To do this, enshrined organizational policies, practices, processes and structures that inhibit Digital DNA will change. When we look back, this structural change will be viewed as the catalyst that enabled next generation enterprises.
The underlying driver of all of these indicators is Digital. It is for this reason that “Digital Enterprise” was chosen to describe the future state – and for discussion purposes, the focus is on the Enterprise of 2020. More specifically, the focus is on the Digital DNA required for the Enterprise to succeed in 2020. The key premise that supports this focus is the one certainty that likely drives future executive agendas: that is, in 2020, companies of all sizes must exhibit these key characteristics