1.
59 Megatrend Fact Sheets
(briefing document for long-term planning and
innovation sessions)
2015 edition
@fdemeyer
frederic@i4fi.com
fredericdemeyer.com
Instituteforfutureinsights
fdemeyer

2.
• This document has been acquired for the internal use of
the acquiring company. It can be spread and shown
internally in the company. It can be shown but not
distributed to people external to the acquiring company.

3.
• The trends discussed in this document are not
predictions, but developments that are currently
deploying and of which the full extend and long-term
impact are relatively unknown.
• The categorization in ‘themes’ is not a scientific exercise.
Some of the trends discussed under a specific theme
could have been included in other themes.
• The ‘Major industries impacted’ and ‘Impact certitude’
sections are based on judgment from i4fi. They are
meant as ‘eye-opener’ and do not result from any
scientific process.

4.
Top industries
impacted
1-2 key graphics
or charts relating
to the megatrend
1-2 key graphics
or charts relating
to the megatrend‘Sources and
further reading’
leads you to +300
valuable reports,
articles and
infographs, saving
you hours of
research
‘Back to menu’
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5.
4 new trends
covered, 1 left out
Refreshed ‘look
& feel’ of the
slides; neutral
coloring scheme;
logo free
>75% new charts
and graphics
Refreshed
‘Sources and
further reading’
notes. +98%
date after 2010

6.
Step 1: discuss megatrends
Step 2: Whiteboard selection &
discussion of trends with highest
impact
Step 3: Idea generation on how to
prepare for threats or benefit from
opportunities, discussion an
selection of best idea
Works best with:
• 2 teams of 5-6 people per theme;
• people from different background and
seniority level;
• send fact sheets prior to workshop.

7.
Conduct a preliminary survey to generate insights and discussion points
Step 1: select 20-25 trends
Step 2: send the survey
4 questions for each trend
(score 1-5):
• Disruptive impact on your industry
• Threat level on your company
• Opportunity level for your company
• How prepared is your company for
these threats & opportunities?
Step 3: analyze results
Step 4: Discuss the findings
• What does it mean for us?
• How can we prepare for future threats?
• How to catch new opportunities?
• How do competitors prepare?
We can help you with designing the survey and
producing a world-class document of the findings!
Contact frederic@i4fi.com for more information

8.
Institutions-organizations
• Asian Development Bank
• Conference Board
• Eurostat
• The Heritage Foundation
• London Management School
• MIT
• NASA
• OECD
• Schwab Foundation
• UNEP-GRID
• UNFPO
• United Nations
• Vlerick Management School
• World Bank
• World Economic Forum
• World Futurist Society
• World Health Organization
• World Resources Forum
• World Resource Institute
• World Wildlife Fund (WWF)
Blogs:
• Alaklett
• Brandon Gaille
• Business Insider
• Crowdsourcing.org
• I4fi
• Inhabitat
• Mashable
• Nextnature
• Quartz
• Renewable Energy
• Social Media Today
• Techcrunch
• Trendhunter
• Urban Mining
• Venturebeat
Consultancies:
• Accenture
• AT Kearney
• Board of Innovation
• Boston Consultancy
Group
• Eurominotor
• E&Y
• Forrester
• Gallup
• IDC
• JWT Intelligence
• KPMG
• McKinsey
• McKinsey Global
Institute
• Nielsen
• PEW Research
• PWC
News and media:
• BBC
• Business Week
• CIO Magazine
• The Economist
• Energy Bulletin
• Entrepreneur Magazine
• The Fast Company
• Forbes Magazine
• The Guardian
• Huffington Post
• Inc. Magazine
• Information Week
• MSNBC
• PR Newswire
• Scientific American
• Thomson Reuters
• Wall Street Journal
• Washington Post
• Wired
Corporations:
• Alcatel-Lucent
• Cisco
• Credit Suisse
• Ericsson
• Intel
• Microsoft
• Saatchi
• SAP
• Symantec

9.
(go to presentation mode to navigate from and to this slide)
• Demographic trends
– Growing world population
– Ageing population
– Migration patterns
– Urbanization
– Gap rich-poor
– Generation Y
– Generation Z
– War for talent
• Environment and
sustainability
– Climate change
– Scarce resources
– Peak oil
– Water shortage
– Food stress
– Clean energy
– Smart cities
– Bio materials
– Cradle-to-cradle
– Biomimicry
– Urban farming
– Eco activism
• Geopolitical trends
– Power shift
– Globalization 3.0
– Rising middle class
– Energy dependence
– The Market State
• Consumer & societal trends
– Mass customization
– Ethical buying
– ‘Buy local’
– Social & Group buying
– Personalization
– Sharing economy
– Radical transparency
– Massive Open Online Courses
(MOOCs)
– Personal Health
– Digital divide
– Virtual Currencies
• Technology trends
– Big Data/ data science
– Internet of Things (IoT)
– Augmented Reality
– Consumerization of IT (BYOD)
– Technology ‘as a Service’
– Home 3D printing
– Business 3D printing
– Bioprinting
– Enhanced Humans
– Wearable Technologies
• Business trends
– Life Cycle Assessment
– Disintermediation
– Crowdsourcing & funding
– Open innovation
– Gamification
– Corporate Social Responsibility
(CSR)
– Cause Marketing
– Social Business Innovation
– Social entrepreneurs
– Intrapreneurship
– Businesses get social
– Holacracy
– Virtualization of the corporation

10.
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• By 2030 one in every 8 inhabitant of the earth will be 65 or older;
• In developing countries the portion of 65+ inhabitants will increase from 6% now to 15% in
2050, in the developed world the portion will grow from 16% now to 26% in 2050;
• This will put (further) strain on public finances and health provision, and will modify
consumption patterns.
Key facts:
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13.
Key facts:
• Between 45 and 60 billion tons of resources for e-products are extracted globally every year; this
figure could increase to 140 billion tons by 2050.
• To keep pace with growing demand, the scale and speed of resource exploitation for scarce raw
materials has accelerated. Many key materials are in danger of running out, whilst mining and
extraction on a vast scale is causing unprecedented environmental degradation
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15.
Key facts:
• Asia accounts for less than one-quarter of today’s middle class. By 2020, that share could
double. More than half the world’s middle class could be in Asia and Asian consumers could
account for over 40 per cent of global middle class consumption. (OECD). RETURN TO
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17.
Key facts:
•. According to Juniper: Combining revenues from paid downloads, post-download items and
advertising, the total market for mobile AR will reach $5.2B in 2017, up from $82M in 2012.
• More than 2.5 billion AR apps [are] to be downloaded to smartphones and tablets per annum by
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19.
Key facts:
•. According to a Saatchi survey in the US:
o 55% of Americans said they were interested in working for a company that uses
gamification to increase productivity;
o 58% said it is important for brands to be fun and playful;
o When asked how they would like to hear about a new product, 37% would choose some
kind of online game experience .
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20.
any additional questions: frederic@i4fi.com
megatrend blog: www.fredericdemeyer.com
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