Advise for young (aspiring) futurists

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Excerpt of my lecture at Hogeschool Gent, post-graduate 'Trendwatching' with 15 brilliant future trendwatchers

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Advise for young (aspiring) futurists

  1. 1. Advise for young (aspiring) futurists @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer
  2. 2. What does a futurist really do?
  3. 3. What my mother thinks I do… What my friends thinks I do… What my wife thinks I do…
  4. 4. What I think I’m doing (well, what I’m actually doing)
  5. 5. …if you too want to become a boiling frog a futurist, remember this:
  6. 6. #1: you will have to read a(n awful) lot
  7. 7. #2: you will have to read even more…
  8. 8. #3: you will have to get very efficient in looking for evidence
  9. 9. #4: you’ll have to (constantly) look for patterns and links
  10. 10. #5: you’ll have to (constantly) ask yourself “what does it mean?”
  11. 11. • “In 20 years we will all be freelancers” • “The role of government will become obsolete in 50 years” • “Sustainable future will be driven by population, not government(s)” #6: you’ll have to build a (strong, preferably controversial) opinion
  12. 12. "Airplanes are interesting toys but of no military value." Marshal Ferdinand Foch, Professor of Strategy, Ecole Superieure de Guerre “I think there is a world market for maybe five computers” Thomas Watson (IBM) 1943 “640k ought to be enough for anybody” Bill Gates, 1981 #7: you’ll need to get out of your paradigm (and comfort zone)
  13. 13. Usual suspects Write articles for media friends Slideshare works +240K views +900 downloads Special mention… Blogs still work (for now) #8: communicate… extensively, exhaustively, relentlessly!
  14. 14. #9: look for role models (but remain yourself)
  15. 15. #10: you’ll have to offer things for free
  16. 16. 60 Megatrend Fact Sheets (briefing document for long-term planning and innovation sessions) @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer #11: …but not everything, find things people would pay for
  17. 17. My first client… 2 years lead time #12: be patient… (after all you’re selling long-term impact)
  18. 18. my business plan with freelance my real business #13: …and get a plan B
  19. 19. But most of all…
  20. 20. #14: Enjoy what you do… You have chosen the most wonderful job in the world !
  21. 21. The future cannot be predicted …but it can be made ! (ancient African saying) Buy now on: @fdemeyer frederic@i4fi.com fredericdemeyer.com Instituteforfutureinsights fdemeyer

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