4 ways to use long term trend assessments for your business

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4 ways to use long term trend assessments for your business

  1. 1. 4 ways to use megatrend assessments to maximize your business’ successfrederic de meyerfounderinstitute for future insightsfrederic@i4fi.comwww.i4fi.comwww.fredericdemeyer.com@fdemeyer
  2. 2. 1. Using long-term trend assessment to sharpen your corporate strategy Lobby; Mood; Adoption; Regulation Opportunities -go-to-market innovation; - new products/services Fashion Corporate Tastes Communities Trends Execution Threats Opinion makers (tactics) -miss the boat; Mood - existing competion Predictions Black Swans Opportunities - business Model Innovation; Environment - gain efficiency, Demographic shifts Corporate competitiveness Regulations Megatrends Strategy Macro-economy Political shifts Threats -irrelevance; - new competitors Scenario PlanningFrederic De Meyer
  3. 3. 2. Using long-term trends assessment as a basisfor innovationexternal new new business new needs of new customer competitors models customers segments megatrendsinternal new talents and new marketing new new go-to- new production competencies mix ecosystems market models processes
  4. 4. 3. Using long-term trends assessment to assess your competitive position Comp. Comp. Comp. Comp. Comp. YOU 1 2 3 4 5Demographics Factor: dependency on key skills/ talent war 5 GenY Presence on social media 3 5 2 2 3 5 Long-term competitive benchmark Presence on social media in an cool way 1 5 2 0 0 3 Interactiveness score of social media 1 4 2 0 1 1 Gamification of business 3 3 1 1 0 0 Sustainability image of company 2 3 5 1 0 5 Demographics Ageing Current programs to integrate elderly people 2 2 2 2 2 2 Flexibility programs publicized 2 2 2 2 2 2 Multicultural Strategy Sustainability Breadth of business (# countries) 3 5 3 3 5 5 Foreigners at top positions in company 3 5 1 1 5 5 Your company Overal Score: 2,22 3,78 2,22 1,33 2,00 3,11 Top performerSustainability Factor: Sensibility of industry stakeholders to environmental issues 3 Natural Resources New Business Average of 6 Consumers companies Sustainability communication of processes 5 5 3 1 3 5 models Cradle-to-cradle concept 0 0 0 0 0 3 IT practices (Cloud, Virtualization, …) 5 5 5 5 5 5 Overal Score: 3,33 3,33 2,67 2,00 2,67 4,33 GeopoliticsConsumer trends Factor: Degree of adaptiveness / loyalty of customers 3 Customization of products 0 0 5 5 0 2
  5. 5. 4. Using long-term trends assessment to build avision of the future of your professionalenvironment Rising middle class in emerging Globalization 3.0Ageing population AlternativesConsumerization of New competitors technology (social learning, e-learning, ...) Lean GenY Mobile New culture Customization International Future vision of Education Always on Global mobility (24/7)(brain drain, war for talent, ...) Climate change Personalized (water shortage; lost crops; draught, ...) Social New waves of Entrepreneurship Collaborative Digital divide (im)migration (gap rich-poor widening) Global Grid (crowdsourcing, open innovation, desintermediation, ...) New business models New skills (gamification, virtual company, shared value, open source, ...)
  6. 6. The future cannot be predicted …but it can be made ! (ancient African saying) www.i4fi.com www.fredericdemeyer.com additional questions: frederic@i4fi.com
  7. 7. discover our services Full assessment Long-term Thought- of the impact competitive provoking of megatrends benchmarks keynote on your based on 25 speeches and business metrics workshopswebsite www.i4fi.comblog www.fredericdemeyer.commail frederic@i4fi.comPhone +32 478 68 13 08for useful long-term planning tools: http://www.i4fi.com/useful_tools.html
  8. 8. are you prepared to make the maximum out of long-term trends? “Frederic offers a unique insight of how global changes translate into new business opportunities. This book is an essential tool for any future-oriented manager or entrepreneur and anyone involved in innovation strategies” Philippe De Ridder, co-founder, Board of Innovation “Designing and implementing a good strategy is quite a challenge. In an increasingly complex world, it is becoming increasingly difficult to recognize the core from the noise. This book on megatrends will help you do this. It will give you the necessary insights to focus on the themes that are crucial to the future of your company. A must read!” Jeroen De Flander, co-founder, The Performance Factory, author of Strategy Execution HeroesIn English onclick here “This excellent book is a comprehensive overview of the major trends and also offers a methodology to better assess the future reality and master its consequences. The author provides an essential guide for any strategy exercise” In Dutch at Peter Corijn, Vice-President, Procter & Gamble click here

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