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The Rise Of Tablets: Responsive Web Design is in your future


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My slides from the IMA/ASD presentation in March 2013.

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The Rise Of Tablets: Responsive Web Design is in your future

  1. 1. The Rise of Tablets - How Responsive Web Design Is In Your Future Rick Wilson President/COO Miva Merchant ASD/IMA March 2013 – Las Vegas, Nevada
  2. 2. Not a Buzz-Word
  3. 3. There is no such thing as the“mobile” internet!
  4. 4. So…What is RWD• Progressive enhancement based on browser-, device- , or feature-detection• Flexible, grid-based layouts• Flexible images and media• Utilize CSS3 media queries
  5. 5. CSS3 Media What??? • Device agnostic • Media queries look at physical characteristics: – Browser viewport – Device screen size – Device orientation @media only screen and (min-width: 480px) { /* CSS FOR SCREENS WIDER THAN 480PX GOES HERE */ } @media only screen and (min-width: 600px) { /* CSS FOR SCREENS WIDER THAN 600PX GOES HERE */ }
  6. 6. Future FriendlyResponsive Web Design + Adaptive Web Design =Progressive Web Design
  7. 7. Mobile vs. Responsive• Should you build a separate mobile site or a responsive Web site?• Instead of mobile last, build mobile first.• Tablets are NOT mobile!
  8. 8. PROS• Your site is available to everyone regardless of the device they use.• You only have one set of content to update and track analytics for.• Endorsed by Google.• Future Friendly
  9. 9. CONS• Higher initial development costs.• Updates must be tested on a variety of devices.• Possible page performance issues on slower networks.• Video, third-party code and banners can pose challenges.
  10. 10. How does this affect me?• 79% of US smartphone and tablet owners have used their mobile devices for shopping- related activities.• 42% of tablet owners have “used their device to purchase an item,” compared to 29% of smartphone owners. Source:
  11. 11. Tablets Are The Future
  12. 12. Desktop
  13. 13. Laptop
  14. 14. Tablet
  15. 15. Smartphone
  16. 16. Queries &Responses
  17. 17. Credits•••• 2014••• use-their-devices-for-shopping•