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This is for my Advance Branding class. I wanted to create a coffee brand that expresses the anti-typical coffee shop atmosphere. It is targeted toward a niche group that prefers to get away from the traditional sophisticated, calm, "boring" coffee shop experience.

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  1. 1. UPPER WEST SIDE SOHO 161W 72nd Street 145 Greene Street (Amsterdam & Columbus) (corner of Houston) New York, NY 10023 New York, NY 10012