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Cómo planificar tu actividad Social Media

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La planificación previa de nuestra estrategia Social Media es esencial en la gestión de una marca online, sea la propia o la de terceros. Debe ir de la mano del Plan de Marketing Online general. Será nuestra guía en toda nuestra actividad Social Media.

Published in: Social Media
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Cómo planificar tu actividad Social Media

  1. 1. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Cómo planificar tu actividad Social Media / / _ _
  2. 2. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- ¿Por qué planificar? / / _ _
  3. 3. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Diseñas una estrategia global Social Media Orientas tus acciones a los objetivos Das visibilidad ‘social’ a la marca de manera organizada Marketing de contenidos para atraer al público objetivo Derivas tráfico hacia el sitio web Calendarizas tu actividad Social Media / / _ _ ¿Por qué planificar?
  4. 4. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 1. Optimiza tu ‘tiempo Social Media’ / / _ _
  5. 5. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Buscar las fuentes de información Seguimiento nuevos contenidos Selección de la información Creación de contenidos Viralización de contenidos Medición de los impactos / / _ _ Optimiza tu tiempo Social Media
  6. 6. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- / / _ _ Optimiza tu tiempo Social Media
  7. 7. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2. Diseña tu Plan Social Media / / _ _
  8. 8. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2.0. En qué fase está la marca / / _ _
  9. 9. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Etapas de la conversión (Tristán Elósegui) >Audience >Awareness >Consideration >Action >Advocacy / / _ _ Diseña tu Plan Social Media
  10. 10. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2.1. Social Media Plan / / _ _
  11. 11. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Define la estrategia que vamos a seguir en las RRSS Partes: >Cómo está la marca hoy >Objetivos que perseguimos >¿A quién nos dirigimos? >¿En qué RRSS vamos a estar presentes? / / _ _ Diseña tu Plan Social Media
  12. 12. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Estrategia en cada medio >Guía de estilo >Plan de crisis >Encargado/os de llevarla a cabo >Monitorización >Revisión del Plan / / _ _ Diseña tu Plan Social Media
  13. 13. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2.2. El día a día / / _ _
  14. 14. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Lectura RSS >Revisión emails >Webmasters tools >Curación de contenidos >Marketing de contenidos >Viralizar los contenidos / / _ _ Diseña tu Plan Social Media
  15. 15. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- / / _ _ Diseña tu Plan Social Media
  16. 16. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2.3. Dónde publicar / / _ _
  17. 17. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Post semanal >Compartir RRSS propias >Compartir RRSS de terceros >Comunidades Google+ >Grupos de LinkedIn >Grupos de Facebook >Agregadores de noticias / / _ _ Diseña tu Plan Social Media
  18. 18. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- / / _ _ Diseña tu Plan Social Media
  19. 19. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- / / _ _ Diseña tu Plan Social Media
  20. 20. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 2.3. Un poco de ayuda / / _ _
  21. 21. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Programar en Facebook y Facebook Insights >Hootsuite >SocialBro >BufferApp >Twitter Analytics >Google Business / / _ _ Diseña tu Plan Social Media
  22. 22. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Pinterest Analytics >Iconosquare >Youtube Insights >Feedly >Evernote y Pocket >Mailchimp / / _ _ Diseña tu Plan Social Media
  23. 23. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- 3. La opción de la profesionalización / / _ _
  24. 24. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Visibilizar la marca >Ganar credibilidad >Imagen actual >Lo barato sale caro >Plan, plan y plan Social Media / / _ _ La opción de la profesionalización
  25. 25. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- ‘Compromiso’ Social Media Calling / / _ _
  26. 26. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Un post a la semana Calendarizar las publicaciones de lunes a domingo Publicar el contenido en cada RRSS Medir semanalmente el impacto de las publicaciones Un informe ‘de marca’ mensual Gestión de la publicidad (según presupuesto destinado) / / _ _ La opción de la profesionalización
  27. 27. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- Extra: Enlaces de interés / / _ _
  28. 28. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >Blog: http://bit.ly/1mvSEfH >Facebook: http://bit.ly/1ouaMZQ >Google Analitycs: http://bit.ly/1ug2pWM >Google My Business: http://bit.ly/1plcNYU >Analítica web: http://bit.ly/1hO6VIq >Instgram: http://bit.ly/1o2H5iN / / _ _ Enlaces de interés
  29. 29. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- >LinkedIn: http://bit.ly/1tirGAp >Mailchimp: http://bit.ly/1utfrPS >Plan Social Media: http://bit.ly/1m2ig5z >Pinterest: http://bit.ly/1pIY487 >Twitter: http://bit.ly/1lOhkpI / / _ _ Enlaces de interés
  30. 30. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- ‘Contacto’ Social Media Calling / / _ _
  31. 31. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- -smediacalling@gmail.com- -contacto@fernandocebolla.com- -@fcpsocialmedia- -fernandocebolla.com- -es.linkedin.com/in/fernandocebollapola / / _ _ Contacto
  32. 32. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- / / _ _ Servicio de Social Media Marketing
  33. 33. ---------------------------------------------------------------------------------- ---------------------------------------------------------------------------------- ¡Gracias por confiar en Social Media Calling! / / _ _ ®SMCalling

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