Yelp2

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Yelp2

  1. 1. Yelp.com
  2. 2. Brief History <ul><li>October 2004, San Francisco </li></ul><ul><li>Software Designers of PayPal </li></ul><ul><li>Currently over 31 million unique visitors per month </li></ul><ul><li>Avaliable to US, UK and Ireland </li></ul>
  3. 3. What is it? <ul><li>Yelp is a online review system for all types of businesses, organizations etc. </li></ul><ul><li>Different than websites like Yahoo Citysearch </li></ul><ul><li>Motivates people through praise and attention due to the user profiles and lack of anonymous reviews </li></ul><ul><li>Users can see how other rank their reviews and users can follow one another with similar tastes </li></ul>
  4. 4. Making lives easier <ul><li>Extremely convenient online review service </li></ul><ul><li>Covers many different types of places in all areas of the US </li></ul><ul><li>Forges unique online relationships like other forms of social media </li></ul><ul><li>Weekly blog discussions for increased interaction among popular users </li></ul><ul><li>The places that are being reviewd can also interact with the public </li></ul>
  5. 5. Problems? <ul><li>Bar owner in USA today article’s bar was completely misrepresented </li></ul><ul><ul><li>Had to find ways to avoid these types of reviews or cover for the bar </li></ul></ul><ul><li>Business owner found a reviewers personal info through yelp profile and allegedly attacked the person </li></ul><ul><li>Extortion? </li></ul>
  6. 6. Extortion <ul><li>Yelp has had a couple of run ins with extortion allegations. </li></ul><ul><li>Feb. 2010 Vet office recieves outdated negative review </li></ul><ul><li>Contacts Yelp only to get pushed to use expensive monthly fees to delete and moniter postings </li></ul><ul><li>After refusing the comments returned as well as an increase in negative comments </li></ul>
  7. 7. Who benefits <ul><li>From a PR standpoint businesses, non for profits andyone with a profile can see what people are saying and work off of those reviews (constructive criticism) </li></ul><ul><li>Still plenty of room for growth, more organizations should heavily moniter their pages </li></ul><ul><li>Charitable groups should not ask for donations, it would be more affective to see what people say works for them and use it as an unbiased form of survey </li></ul>
  8. 8. Conclusion <ul><li>Yelp does a great job at bridging the gap between social media and review websites </li></ul><ul><li>Very unique and is constantly growing </li></ul><ul><li>Organizations can grow with help from Yelp monitoring </li></ul><ul><li>Visit www.yelp.com before you visit a new place </li></ul>

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