Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Hotels 20

616 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Hotels 20

  1. 1. A comunicação na Web 2.0: ouvir e agir<br />Fernando Gaspar<br />http://pt.linkedin.com/in/fernandoacgaspar<br />www.facebook.com/Fernando.Gaspar<br />www.twitter.com/Fernando_Gaspar<br />
  2. 2. 29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />2<br />
  3. 3. Conteúdos<br />29-11-2010 Hotels 2.0<br />3<br />Fernando Gaspar<br />
  4. 4. Web<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />4<br />
  5. 5. Modelos de Comunicação<br />Clássico / Web 1.0<br />Social / Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />5<br />
  6. 6. Comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />6<br />
  7. 7. Marketing na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />7<br />
  8. 8. Buzz Marketing<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />8<br />
  9. 9. Comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />9<br />
  10. 10. Ouvir<br />29-11-2010 Hotels 2.0<br />10<br />Fernando Gaspar<br />
  11. 11. Monitorar Blogues<br />29-11-2010 Hotels 2.0<br />11<br />Fernando Gaspar<br />
  12. 12. Monitorar Redes Sociais<br />29-11-2010 Hotels 2.0<br />12<br />Fernando Gaspar<br />
  13. 13. Google<br />29-11-2010 Hotels 2.0<br />13<br />Fernando Gaspar<br />
  14. 14. Ferramentas para Monitorar<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />14<br />
  15. 15. Buzz Reactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />15<br />
  16. 16. Ouvir<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />16<br />
  17. 17. Agir<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />17<br />
  18. 18. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />18<br />
  19. 19. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />19<br />
  20. 20. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />20<br />
  21. 21. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />21<br />
  22. 22. Buzz Proactivo<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />22<br />
  23. 23. Buzz Proactivo - Encorajar<br />Marketing<br />www.fernando-gaspar.com<br />23<br />
  24. 24. Buzz Proactivo - Encorajar<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />24<br />
  25. 25. A comunicação na Web 2.0<br />29-11-2010 Hotels 2.0<br />Fernando Gaspar<br />25<br />
  26. 26. O Marketing 2.0<br />29-11-2010 Hotels 2.0<br />26<br />Fernando Gaspar<br />
  27. 27. Segmentar<br />29-11-2010 Hotels 2.0<br />27<br />Fernando Gaspar<br />
  28. 28. Posicionar<br />29-11-2010 Hotels 2.0<br />28<br />Fernando Gaspar<br />
  29. 29. Implementar<br />29-11-2010 Hotels 2.0<br />29<br />Fernando Gaspar<br />
  30. 30. Avaliar<br />29-11-2010 Hotels 2.0<br />30<br />Fernando Gaspar<br />
  31. 31. Resumo<br />29-11-2010 Hotels 2.0<br />31<br />Fernando Gaspar<br />
  32. 32. Obrigado pela atenção!<br />29-11-2010 Hotels 2.0<br />32<br />Fernando Gaspar<br />

×