Top-50-Salesforce-Influencers-on-Twitter_Run-Consultants1

Salesforce Influencers
on Twitter
50
TOP

Hashtag Salesforce. SalesForce.
Sales Force. SFDC. Force. SF.
We searched all the Salesforce keywords
in all 288 million active Twitter users’
bios, in the 500 million Tweets that go out
every day, to find the ones sharing and
creating the best Salesforce content on
the Internet, and narrowed it down to 50
innovative, sharp, in-the-know Salesforce
influencers on Twitter.
Of course, you know about Marc Benioff
(@benioff), the Twitter-active Salesforce
CEO who Tweets about community
outreach, thought leadership and all things
Salesforce, but we selected 49 other
individuals (and one “SaaSy” mascot)
who are Salesforce admins, developers,
architects, MVPs, industry experts, global
influencers, bloggers, journalists and
developer relations professionals for our
list that you may not know about.*
We also included some advice from
some of the influencers, about how to
be Salesforce-wise on Twitter and why
they feel Salesforce is a company worth
Tweeting about.
2Follow us on Twitter @runconsultants

In order of Social Authority, these are the 50 most
influential individuals talking about Salesforce:
1. Zachary
Jeans
@ZacharyJeans
@ImpactMattersUs
Facilitating Conversations
Around Leadership,
Social, IoT, & Salesforce w
a passion for NonProfits,
#LeadWithGiants Co-Host
| I follow Jesus
2. Michael
Lazerow
@lazerow
Chief Strategy Officer,
Salesforce. CEO/Founder:
Buddy Media, GOLF.
com, U-Wire/Student
Advantage, Lazerow
Consulting.
3. Michael T.
Rose
@MikeTRose
Solution engineer
@salesforce, tech writer
& editor, improviser,
@heidihoover’s spouse,
dad. Tweets are not
the opinion of my
employer(s). @TUAW
2006-2015
4. Mike Merrill
@mikedmerrill
Mike Merrill is an
Enterprise Account
Executive @Salesforce
@MarketingCloud, TEDx
& Keynote Speaker,
Founder @SM_Dallas,
@TheDECTX Mentor,
Chief Bacon Maker

Influencer No. 1
“Twitter is a global platform, where you might
speak with the CIO of the FCC in one tweet, and
then a brand new Salesforce developer in India.
Most brands, and individuals, make the mistake of
thinking Twitter is a broadcast platform. Twitter is a
real-time, global conversation. Great conversation
includes listening, thoughtfulness, and caring about
the people you engage.”
Zachary Jeans, Principal at Tourizing,
Founder at ImpactMatters

5. Reid Carlberg
@ReidCarlberg
Marketing Cloud.
Enterprise Dev. IoT, M2M,
Chicago, coffee, dogs,
robots. @salesforce but
these (fascinating) tweets
are all me.
6. Matt Lacey
@LaceySnr
Co-Founder of @
SPKeasey & @ProxInsight.
Salesforce & http://Force.
com MVP. @Code_
Coverage co-host. Code
addict. Fan of science,
snowboarding & beer.
7. Jeffrey K. Rohrs
@jkrohrs
Author, @AudiencePro.
VP Marketing Insights
@Salesforce. Hubby of
@crafttestdummy. Father.
Recovering Attorney.
Bacon fan. Diet Coke
addict. CLE sports victim.
8. Eric Dreshfield
@ericdresh
3X Salesforce MVP;
Event Chair, Midwest
Dreamin’; S. Indiana
Salesforce User Group
Leader; Assoc Mgr Rpt
& Analysis @ Mead
Johnson Nutrition. All
tweets mine
9. Oliver Hansen
@nesensa
IT-Consultant | Solo
#Salesforce Administrator
| #BlackBerry Believer
10. Keir Bowden
@bob_buzzard
CTO at BrightGen,
author of the Visualforce
Development Cookbook,
four time Forcedotcom
MVP and fanboy.
Salesforce Certified
Everything!
11. Adam Purkiss
@apurkiss
Salesforce Developer
Relations https://
developer.salesforce.
com/trailhead
http://adampurkiss.
smugmug.com/
12. Pat Patterson
@metadaddy
Dad, Husband, Runner,
Identity Geek, Developer
Evangelist Architect
@Salesforce though the
opinions I voice here are
mine alone!

Influencer No. 15
“There is a huge Salesforce community on Twitter
and it’s easy to get responses to questions (using
the #askforce hashtag) quickly. That community
is continuously growing, and becoming more
engaged. There is so much great Salesforce content
on Twitter—from employees, customers, partners—
it’s my first stop for engagement.”
Rebecca Dente, Salesforce MVP and Blogger

13. Mike Gerholdt
@MikeGerholdt
@Salesforce Admin
Evangelist | Multi-
session @Dreamforce
presenter. Certified
Admin/ Developer/ Sales
Cloud Consultant. These
inspiring words are
my own.
14. Leon Markham
@humanleon
Innovation and customer
transformation
@salesforce - all opinions,
especially regarding food,
wine and my kids, entirely
my own
15. Becka Dente
@sfdc_nerd
@salesforce.com
enthusiast, @apple addict
since the early 80s & all-
around technology geek.
Go Cloud!
16. Geraldine Gray
@GeraldineGray
Salesforce MVP, CRM
Solutions & Strategic
Roadmaps, Geraldine
Gray Nerd with a British
accent. #GirlyGeeks All
my own words.
http://www.endiem.com
17. Chris Duarte
@TheChrisDuarte
On #TeamTrailhead
@salesforce, formerly
@legalzoom, @disney,
thoughts here are my
own. My Trailhead
badges: http://sforce.
co/1ECC8nk
18. Joe Ciarallo
@joeciarallo
Sr. Director, PR,
@salesforce
@marketingcloud. Also/
previous: VP Buddy
Media, founding editor
@prnewser, drummer
@jounce
19. Francis Pindar
@radnip
#Salesforce MVP &
Solutions Architect.
Posting general Tech,
Salesforce News. Theatre
Producer.
@BaselessFabric,
@RENT_LDN,
@OurHouseConcert,
#SFATS
20. Samantha Ready
@samantha_ready
Technophile with my
head in the Cloud.
Spunkiest padawan
on the Developer
Evangelism team of
Jedis here @salesforce
and resident hot sauce
expert.

Influencer No. 49
“Many people who are
involved in the ecosystem
use Twitter, so it’s a fast
and easy way to get
help or direct someone
to something interesting
on the community—a
post, idea or a question.
It’s also a great place to
promote user groups that
center around Salesforce.”
Cheryl Feldman, Salesforce
Consultant and MVP
Influencer No. 10
“If you follow the right
people, you get high-
quality information
through Twitter, and you
can usually determine
from the 140 characters
if you want to read
further, so it can be a real
timesaver.”
Keir Bowden, Chief Technical
Officer at BrightGen,
Force.com MVP

21. Nick Hamm
@hammnick
Public cloud pusher,
Salesforce MVP, biz
+ tech transformer.
Managing Partner, CIO
at@trekbin. Creator of
@findsfinfo. Trying to
be better today than
yesterday
22. Matt Bertuzzi
@mattbertuzzi
Sales & Marketing
Operations & 3X
Salesforce MVP. Into
inside sales, pro-bono
volunteering & rescue
dogs.[+ bad uses #of
hashtags]
23. April Kyle Nassi
@thisisnotapril
Lucky girl. Native Texan.
Awesome husband
@jnassi. #dreamjob
working @salesforceas
Developer Community
Manager. The world’s
cutest Aussies. #hookem
24. Brian Makas
@BrianMakas
Marketing Tech Director
discussing Salesforce
CRM, Web Analytics,
SEM, Social Media as well
as an occasional hockey
or MMA rant (opinions
expressed are my own)
25. Matt Brown
@mattybme
Huge online community
believer! Fmr Salesforce
#MVP & #UserGroup
Programs Manager.
These words are all mine!
26. Andy Pattinson
@APACloud
Andy Pattinson Senior
Sales Director, all about
#Cloud Computing
#salesforce.com married
to @force4change
working at
@CloudSherpas
27. Fabrice Cathala
@fcathala
Salesforce architect
@ Capgemini, PaaS
evangelist, blogger.
28. Alex Sutherland
@apexsutherland
Advocate of users,
architect of interfaces,
navigator of clouds,
and generator of ideas.
@CRMScience.
@Salesforce &
@SalesforceDevs MVP

29. Bruno Fonzi
@BrunoFonzi
Director of UX
Engineering @Salesforce
Cloud ART+TECH
Commodore @CODAME.
Startup co-founder
+ advisor. #Espresso
#UX #Chocolate #KISS
#Gelato #IoT #Lover.
30. Mary Pustejovsky
@mpusto
Salesforce MVP.
Passionate about
nonprofits. Salesforce
Certified Adv Admin and
Developer. Swing Dancer,
Quilter, Mother, Urbanist
31. Amber Boaz
@amber9904
Aunt, runner, volunteer,
4x Salesforce Certified,
& Salesforce MVP
32. Natalie Gunther
@gnatrae
An official Salesforce
MVP,I love technology!
Salesforce, droid, gmail...
I like solving problems
& leading projects to
successful outcomes &
impacting results.
33. Brielle Nikaido
@briellenikaido
Market Strategy
@salesforce. I geek
out over disruptive
technology and
psychology. Tweets
are mine.
34. Rakesh Gupta
@rakeshistom
@Salesforce MVP | Author
@Packtpub | Independent
Salesforce Consultant &
#Trainer | Blogger |
@SFDC_Mumbai User
Group Leader
35. Ben Pruden
@Ben_Pruden
@UTexasMBA
#HOOK’EM! Product
Marketer @Salesforce.
Lover of great content,
inspiring stories. #Data
nerd. The outdoors = my
zen. My words here.
36. Brian Kwong
@Kwongerific
Salesforce MVP,
Salesforce Wizard,
Foodie and proud papa
of twins

Influencer No. 22
“The first people I ever followed on Twitter in
2008 were all in the Salesforce space. Admins,
devs, tech-types seem to love Twitter and to talk.
There are hashtags, people to @ reply, people
who’ll jump in on threads, terrible puns, threads
that go on for dozens/days, 80s/90s references,
and even more terrible puns. Talking about
Salesforce on Twitter is fun.”
Matt Bertuzzi, Sales and Marketing Operations
at The Bridge Group, Salesforce MVP

37. Michael Gill
@AgentGill
Salesforce MVP |
Salesforce Certified
Professional | Blogger
@ Salesforceweek.
ly | London Salesforce
Admins Organiser |
Sharing makes it work!
38. Maria S. Belli
@JustAGirlyGeek
CASE Partners, Inc. |
Salesforce MVP | Certified
Salesforce Advanced
Administrator | CT
Salesforce Developer
Group Co-Leader
39. Salesforce SaaSy
@TooSaaSy
Yup. I’m the OFFICIAL
dreamy @salesforce
mascot. Award winner,
dancer, FUNNY, cute,
modest, problem solver.
40. RobertFransgaard
@fransgaard
Keeping it real for brands
- Making it real for their
customers - Creative
Director, Europe,
@SalesForce Customer
Experience Design (CXD)
41. Dan Darcy
@dandarcy
Product builder and
storyteller @Salesforce.
SF native - Giants, Niners,
Warriors fan. Winemaker.
I love ice cream and my
dog Henry.
42. John Stevenson
@jr0cket
A developer evangelist
for Heroku & Salesforce.
Loves clojure, cats,
community & agile
development
43. Kevin Richardson
@klrichardson
Salesforce customer
turned employee,
Salesforce MVP,
professing the social,
mobile and open web.
Cycling and baseball
fanatic. Thoughts are
my own
44. Garry Polmateer
@DarthGarry
Either a mouse or
wrench in my hand.
Managing Partner at Red
Argyle. Salesforce MVP,
Legomaniac, coffee lover
and gratuitous user of the
word AWESOME.

45. Josh Birk
@joshbirk
Developer Evangelist for
salesforce.com, general
geek, and cat wrangler.
Strings of characters
here are of my own
opinion, not those of
salesforce.com.
46. Joel Book
@joelbook
Principal, Marketing
Insights - Salesforce
Marketing Cloud.
Keynote Speaker, Digital
Marketing Consultant,
and Advocate for
Responsible Marketing.
47. Candice Whetsel
@Candicelyn
When you like everything,
how can you focus on
one thing? I work for
@salesforce but my
tweets are my own, as
random as they may be.
48. Becky Webster
@BeckyMaeW
4x certified @Salesforce
MVP. Managing Partner
@alleniumllc. Utah native.
Social business junkie.
Obsessed with Listerine
PocketMist & DMB.
49. Cheryl Feldman
@CherFeldman
#Salesforce User Group
Leader/MVP/Senior
Salesforce Consultant
@ExP_SF Find me here or
on the community
50. GuillaumeRoques
@groques
Grok’n roll - geek with
style - Head of developer
relations for EMEA at
Salesforce. Tweets are
my own...
*The individuals chosen have a 45 and above Social Authority
according to social media tool Followerwonk as of the date
of this eBook, March 31, 2015, and had “Salesforce” or some
acceptable abbreviation/variation of the company name in their
bios and/or Tweets. Additionally, influencers chosen must have
Tweeted about Salesforce and mentioned other Salesforce
influencers in their Tweets at least 50% of the time.

Tips for
Twitter
Success
from
Salesforce
Influencers
7
1 “If you need help, use
hashtag #askforce; if you
want to talk about the
company or its products,
use #salesforce.”
– Cheryl Feldman
2 “Even if you have a lot of
followers, only a fraction
of them see each of your
posts. Don’t be afraid
to share the same post
a couple of times if it’s
important.”
– Rebecca Dente
3 “Finding a key phrase
inside a blog post, quoting
it, and then attributing it
to the author with their
Twitter handle goes a long
way to adding value to
community.”
– Zachary Jeans
4 “Curate the content. Don’t
just post stories because
they are about Salesforce;
if you find them interesting,
it’s likely your followers
will, too.”
– Keir Bowden
5 “Any Salesforce consultant
or administrator has some
secret sauce; they do
something different that is
worth talking about. Figure
out what that is, and share,
share, share.”
– Garry Polmateer
6 “Give it context, make it
visual. Add in a video, or
a screenshot.”
– Matt Bertuzzi
7 “I use the Buffer app and
cannot recommend this
enough.”
– Michael Gill

Increasing Your Influence:
The Science of Social Authority
Want to be on our
next list of Salesforce
influencers on
Twitter? Our rankings
are based on
FollowerWonk’s
Social Authority
metric, which relies
heavily on clicks and
retweets as measures
of engagement.
Here are some tips
to increase your
influence and grow
your Salesforce
network on Twitter.
• Include the word “Salesforce”
in your Twitter bio, and hashtag
it. All of the top influencers
use the company name in their
bios, instead of the shorter
alternative, SFDC.
• Tweet often. But you don’t
have to Tweet 20 times a day;
the more you Tweet doesn’t
mean you’re more influential.
Tweet once to three times per
day on one subject to become
influential over time.
• Tweet recently. All of the
Twitter influencers on our list
had Tweeted within the last two
weeks (as of March 31, 2015).
• Mention influential Twitter
handles in your posts. Don’t
spam them, but ask relevant
questions or send them links to
articles they may like.
• Follow influential people.
Follow the influencers on this
list. See who the influencers
are following. As a rule of
thumb, if you follow them, they
may follow back.
• Follow even more influential
people. Find them by searching
keywords like “Salesforce,”
“SFDC,” or “Force.com” in the
Twitter search box. Once found,
click on their Lists to see lists of
Salesforce Tweets and handles
you may be interested in and
their Favorites to possibly find
memorable Salesforce Tweets
and topics of interest.
• Be public. When your Tweets
are protected (or your
profile is marked as private),
everyone can’t see what you’re
influencing about.

About Run Consultants
We’re a Saleforce consulting and AppExchange partner connecting
Salesforce customers to certified developers, architects, admins and
project managers skilled in every aspect of the Salesforce platform for
sales, service and marketing. For more Salesforce and AppExchange
insights and tips, visit www.runconsultants.com/blog.
Interested in improving your
results with Salesforce?
Click here to request a free expert assessment.

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