HEEG Annual Conference                 Lean Enterprise Education:                 Doing More With LessUniversity Enterpris...
HEEG Annual ConferenceCreative Students and Graduates...                                                                  ...
HEEG Annual ConferenceCreative Students and Graduates...       Great Expectations       Student and Graduate Findings     ...
HEEG Annual ConferenceCreative Students and Graduates...        Great Expectations     50 Universities topping the 2010 le...
HEEG Annual ConferenceCreative Students and Graduates...        Great Expectations       Accompanying Narratives          ...
HEEG Annual ConferenceCreative Students and Graduates...       Great Expectations     Accompanying Narratives     50 curre...
HEEG Annual ConferenceCreative Students and Graduates...         Great Expectations   “A - Entrepreneurial behaviour, atti...
HEEG Annual ConferenceCreative Students and Graduates...        Great Expectations   Creative Enterprise Focus   Start-up ...
HEEG Annual ConferenceCreative Students and Graduates...        Great Expectations                                     “th...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings       Services       Skills ...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Services   ‘‘I am worried ab...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Skills   Graduates would lik...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   Student career pla...
HEEG Annual ConferenceCreative Students and Graduates...       Student and Graduate Findings Careers   Does a degree guara...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   Are students con d...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   “More information ...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   Graduate destinati...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   Creative Graduate ...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   Graduates wish the...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings CareersGraduates wish they h...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Careers   “Our tutors never ...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings                             ...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings Self Employment   “We’ve had...
HEEG Annual ConferenceCreative Students and Graduates...        Student and Graduate Findings                             ...
HEEG Annual ConferenceCreative Students and Graduates...        What’s On     http://www.slideshare.net/ rownwork         ...
HEEG Annual ConferenceCreative Students and Graduates...        Audit      Careers      Embedding and Curriculum      Work...
HEEG Annual ConferenceCreative Students and Graduates...       Audit   “ e Audit highlighted several areas where we could ...
HEEG Annual ConferenceCreative Students and Graduates...       Audit    Using infrastructure already available e.g. curren...
HEEG Annual ConferenceCreative Students and Graduates...       Audit Task   Step 1: Choose one area for audit:            ...
HEEG Annual ConferenceLean Enterprise Education: Doing More With LessUniversity Enterprise Rating Study: what the students...
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Frances brown heeg new

  1. 1. HEEG Annual Conference Lean Enterprise Education: Doing More With LessUniversity Enterprise Rating Study:what the students think? Frances Brown
  2. 2. HEEG Annual ConferenceCreative Students and Graduates... Master of Design, DJCAD “ ings are much harder than I thought now I’ve graduated. I had always wanted to start my own business and had the design ideas and skills to do so but I didn’t know where to start? University made out that we would all be Educators, including universities, “have an obligation to meet students’ expec- tations with regard to preparation for the economy in which they will operate” (Galloway et al, 2005)’(Richardson and Hynes 2008) NESTA Creativesupporters.org successful and many would be self-employed but we only had a tiny bit of information and everything else I had to nd Literature PhD, Coventry University myself.” (Creative Graduate) WHAT EXTERNAL PRELIMINARY ORGS. & HOW GAP MAPPING Creative & Enterprise & HIGHER Researcher Test Cultural Entrepreneurship EDUCATION Industries Education Insight Questionnaires CREATIVE ENTERPRISE EDUCATION GENERATE CONCEPTUAL Methodology Process & & FRAMEWORK CRITICAL Philosophy Framework INDUCTIVE & INTER -PRETIVE Pilot Study Contribution e outcomes will result in a valuable and achievable contribution to knowledge that will legitimately in uence the ANALYSIS DEVELOP- activities of enterprise educators and higher education MENT institutions. e research will have the potential to make a signi cant impact on the educational sector and thus on the creative economy by enabling educators to improve service to better equip students with industry speci c and relevant knowledge, attitudes and tools to better succeed with their Case creative ventures. It will result in recommendations and a Studies framework for the use of design methods for the improvement of educational services. ANALYSIS Literature LITERATURE GAP MAPPING Provider User Sta eds Ne ted Cla Findings Findings Recommended im s Ac eds Ne Perceived Experience tua Actual Questionnaires GAP Questionnaires l Experience Ex MAPPING Journeys pe Journeys rie cen STAKEHOLDER Stated Actual CREATIVE DISCUSSION Interviews HE Needs Needs STUDENTS & Interviews STAKEHOLDERS Content Experience GRADUATES Gap STAKEHOLDER Issue DISCUSSION INSIGHTS & Cards POSSIBLE SOLUTIONS Frances Brown Frances Brown
  3. 3. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations Student and Graduate Findings What’s On Audit Audit Task and Discussion Frances Brown
  4. 4. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations 50 Universities topping the 2010 league table for Art and Design Snapshot: 3 month study May - July 2010 element of the NCGE Entrepreneurial University Award which “How has the university transformed its culture to provide environments for supporting student enterprise and graduate entrepreneurship?” Frances Brown
  5. 5. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations Accompanying Narratives Frances Brown
  6. 6. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations Accompanying Narratives 50 current and 50 graduate art and design students from 7 HEIs Product Design, Fine Art, Time Based Art, Textile Design, Graphic Design, Illustration, Architecture, Multi Media Design, Interior Design, Landscape Design, Craft Practice, Jewellery, Animation and Digital Media Design Frances Brown
  7. 7. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations “A - Entrepreneurial behaviour, attitude and skill development B - Creating empathy with the entrepreneurial life-world C - Key Entrepreneurial Values D - Motivation to entrepreneurship career E - Understanding of process of business entry and tasks F - Generic entrepreneurship competancies G - Key business how-to’s H - Managing relationships” NGCE “A set of skills, knowledge and personal attributes that make an individual more likely to secure and be successful in their chosen occupation(s) to the bene t of themselves, the workforce, the community and the economy.” York, M. (2006) Frances Brown
  8. 8. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations Creative Enterprise Focus Start-up Support Funding Incubation Hot Desks Enterprise Embedded in the Curriculum Employed Enterprise Staff or Department Accredited Enterprise Modules Enterprise Research Postgraduate Training (Graduate schemes etc.) Voluntary (extra-curricular) Events and Training Enterprise Society Placement or Sandwich Year Work Based Learning Staff Frances Brown
  9. 9. HEEG Annual ConferenceCreative Students and Graduates... Great Expectations “the universities’ responsibility was about … [..]… developing and stimulating an enter- prise culture and way of thinking.” (Carey, 2006) Frances Brown
  10. 10. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Services Skills Careers Experience Self Employment Frances Brown
  11. 11. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Services ‘‘I am worried about what Iím going to do in a few months when I graduate. Creative Student Creative Student Creative Graduate Frances Brown
  12. 12. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Skills Graduates would like to have been taught more... Art/Design Skills Cad/Cam/web Skills Academic Skills Industry Enterprise Career Planning Employability 1 (cv, interview etc.) Employability 2 (soft/transferable skills) Frances Brown
  13. 13. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Student career plans... Frances Brown
  14. 14. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Does a degree guarantee a job in your chosen career... ‘‘A degree doesn’t count as much as it used to, as everyone has one, it’s work experience that counts.’’ Creative Student ‘‘I was unemployed for almost a year before taking a job merchandising the clothes in a supermarket. I can’t believe I got a degree thinking I could get a fantastic job in fashion and this is the closest I can get?!’’ Creative Graduate Frances Brown
  15. 15. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Are students con dent about nding a job a er graduation...? Ability to transfer skills across multiple platforms Range of skills to boost CV To know what to expect and how to approach Yes potential employers. No Knowing what I want to do Industry Information Unsure Having experience: In the workplace In setting up and running a small business i.e. society enterprise/events/fundraising. Frances Brown
  16. 16. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers “More information on how to get yourself known in the industry. How to get your foot on the ladder and what exactly there is to do out there, the possibilities that come with a creative degree.” Creative Student “If I could just get an idea of what my skills could be applied to, and how to go about getting employed or selling/improving my art work. I feel like i know enough to suit most of my own goals, Knowing what kinds of jobs are available to me, where and when and for how much, and how to apply for them and get ahead, would really put me at ease.” Creative Student Frances Brown
  17. 17. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Graduate destinations... Employed (non-creative industry) 26% Employed (creative industry) 22% Self-Employed 18% Unemployed 16% In Education 8% No Answer 6% Teaching Art and Design 4% Frances Brown
  18. 18. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Creative Graduate Creative Graduate Frances Brown
  19. 19. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers Graduates wish they had been told... 1. More about self-employment (skills and realities). 2. What career options are open and how to access them. 3. That it is not easy! 5. The importance of experience. 6. That further education is a good option. 7. That many jobs have little pay. 8. Other: Most jobs are multidisciplinary, Importance of contacts and networking. No-one will every read your dissertation or care about the mark. Frances Brown
  20. 20. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings CareersGraduates wish they had been told... e importance of experience (74%) How hard it is to nd a job (60%) at they may not end up working in their specialisation (52%) Frances Brown
  21. 21. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Careers “Our tutors never gave us any inclination of how hard it would be or how many of us would end up failing to make an impact in industry. There didn’t seem to be any other option for it, it was either go on and be a huge success or you’ve failed.” Creative Graduate ‘‘Uni is a land of make believe and fairy-tales. Don’t trust them to have your best interests at heart!’’ Creative Graduate “It feels like we graduate and then we’re abandoned by our uni’s to go it alone. I feel unprepared.” Creative Graduate Frances Brown
  22. 22. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Experience area and hate it! If I’d had chance to try out different areas and get some enjoy.’’ Creative Graduate she deferred for a year and found her own work experience. Creative Graduate Frances Brown
  23. 23. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Self Employment “We’ve had a few talks on business plans and pricing but it was so uninspiring. As a jewellery student we’re expected to sell our work but tutors only get excited about our creative work they’re not interested in helping with the other side of it.” Creative Student ‘‘It should have been made clear that self employment was an option and that the university was set up to help. It wasn’t and it was effectively by chance I came into contact with the business generator and my potential future career.’’ Creative Graduate degree, I had the design ideas and skills to do so but I didn’t know where to start or who to go to for the business side? University made out that we would all be successful designers and many would be self-employed but we only had a tiny bit of information in professional practice and everything else I Creative Graduate Frances Brown
  24. 24. HEEG Annual ConferenceCreative Students and Graduates... Student and Graduate Findings Self Employment “When we talk about selling work and making money it’s brushed under the car- pet. If I make a successful business from my work I won’t be a respected artist?” Creative Student ‘‘Things are much harder than I thought now I’ve graduated. I’m working part time and doing craft fairs at the weekend but I don’t see how I could ever live off it. I don’t really know what Iím doing. Creative Graduate ‘‘Although I do believe the need for better business training is there, I do not think it should be at the detriment of creative development. Focussed, determined students will seek out information and learn without being spoon fed. determined to succeed and willing to work, there is no reason why they should not be able to. I think this issue is occasionally used as an excuse Creative Graduate Frances Brown
  25. 25. HEEG Annual ConferenceCreative Students and Graduates... What’s On http://www.slideshare.net/ rownwork Frances Brown
  26. 26. HEEG Annual ConferenceCreative Students and Graduates... Audit Careers Embedding and Curriculum Work Experience Incubation and Start-up Extra-Curricula Graduate Programmes Partnerships Creative Enterprise Society Integrated Website Frances Brown
  27. 27. HEEG Annual ConferenceCreative Students and Graduates... Audit “ e Audit highlighted several areas where we could actively improve our involvement in enterprise. We don’t have a member of sta speci cally dedicated to student enterprise or enterprise in the curriculum so the audit provided us with the research that we needed but didn’t have time or expertise to carry out. We are using the results of the audit to guide us in developing strategic plans for improving our enterprise outputs.” Mhari MacDonald Duncan of Jordanstone College of Art and Design, Dundee University Frances Brown
  28. 28. HEEG Annual ConferenceCreative Students and Graduates... Audit Using infrastructure already available e.g. current facilities, support and academic staff. Moderate increase in support via new full or part time staff member and moderate budget for promotion and events. Large increase in support via 1+ full time staff member and generous promotional and events budget. Frances Brown
  29. 29. HEEG Annual ConferenceCreative Students and Graduates... Audit Task Step 1: Choose one area for audit: Frances Brown
  30. 30. HEEG Annual ConferenceLean Enterprise Education: Doing More With LessUniversity Enterprise Rating Study: what the students think? fbrownwork@gmail.com @fbrownwork Frances Brown

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