Referatutopias

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Referatutopias

  1. 1. The dominance of theeconomic System in theinformation society
  2. 2. Communikative RealityGoals- To criticise and describe the Reality- criticises the instrumental rationality→ communicative rationalityTo communicate is to act→ strategic and informal acting is non socialHabermas,T.k.H. Page 30
  3. 3. The living-environment
  4. 4. → non deniable – cannot be problematic butcan break down→ is assured because of a social apriori→ not transcendendable, infinite contextT.k.H., page 533
  5. 5. the process of social and culturalevolution
  6. 6. Social and cultural evolutionSociety develops intoSystem (materialistic, spectator)andliving environment (symbolic, participant)!!! these two interact in functional context !!!T.k.H., page 533
  7. 7. 3 Steps in the evolution of society● traditional society (System and livingenvironment are still „one“)● Reformation to industrialisation (power relations, money... start to dominate the society(colonisation starts)● Conflicts come through → e.g. imperative ofthe economic system interpenetrates societalareas → disfunction appearsHabermas, d.neue U., page 189
  8. 8. Decoupling and it`sconsequencesIndividual reacts with● Protest● Konservative withdrawl● Religious orientationhttp://zfs-online.ub.uni-bielefeld.de/index.php/zfs/article/viewFile/2868/2405
  9. 9. Examples● Social business● Social media marketing● „word of mouth“● efficiency● Advertisment on the internet (measured byclicks)
  10. 10. BibliographyHabermas, Jürgen, Theorie kommunikativen HandelnsHabermas, Jürgen, Die neue Unübersichtlichkeithttp://zfs-online.ub.uni-bielefeld.de/index.php/zfs/article/viewFile/2868/2405(Sacci, Politische Aktivierung und Protest in Industrieländern, UniBielefeld)

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