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Etude: Tendances TV internationales - la télévision enrichie

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Présentation à l'université du SNPTV 2013

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Etude: Tendances TV internationales - la télévision enrichie

  1. 1. Tendances TV InternationalesLa télévision enrichie !Universités d’été du SNPTV17 juin 2013Amandine CassiDirectrice du Pôle Etudes Internationalesacassi@eurodatatv.com@Amandin3
  2. 2. Source : Médiamétrie / Eurodata TV WorldwideTélévision, premier média de masseNouveaux acteurs, nouveaux usages, nouvelle donne18/06/2013Durée d’écoutemondiale en 20123h17en moyenne parindividuNouveaux acteurs,nouvelles offresNouveaux écransL’expérienceTV multiple
  3. 3. Prolonger & enrichirl’expérience1
  4. 4. Source : Médiamétrie / Eurodata TV WorldwideExpérience enrichie18/06/2013 4Développement de plateformes-marques, gratuites ou premiumABC Live StreamMai 2013 (Beta)4NowJuillet 2013 (Beta)NPO.nlTV everywhere serviceITV Player PremiumRTL II Now
  5. 5. Source : Médiamétrie / Eurodata TV WorldwideExpérience enrichie18/06/2013 5Avant la diffusion linéaire, proposer les avant-premièresMa meuf (W9)On-Demand PreviewBBCOn-Demand PreviewSBS (Pays Bas)Résultats d’audience(Pda% - tot ind)
  6. 6. Source : Médiamétrie / Eurodata TV WorldwideExpérience enrichie18/06/2013 6Les appli #2ndécran au service du 1er écranThe Killing (AMC)Story-SyncCC: Stand-Up App
  7. 7. Source : Médiamétrie / Eurodata TV WorldwideExpérience enrichie18/06/2013 7Engager les communautés pour…… Découvrirles coulisses… Décrypter… DéciderTelefe - Argentina Talpa Distribution
  8. 8. Trouver le rythme entretemps court & temps long2
  9. 9. Source : Médiamétrie / Eurodata TV WorldwideTemps court / Temps long18/06/2013 9Le quotidien, au quotidien…TV Globo InternationalFilmpool Stepping Stone Studio BestaBing Film & TVRTL5 Pda%x2MalaikaSubito TextoPda Finale84%Zone 3+84%vs RTL2 Net 5 Pda%x2Kocham.Enter+30%vs TVNA suivre
  10. 10. Source : Médiamétrie / Eurodata TV WorldwideTemps court / Temps long18/06/2013 10Séries à sketches : à grignoter ou à dévorer, sur tous les écransRed Arrow InternationalMetafilmABC TV / Jungleboys FTVEuropamestreneViacom International MediaNetworksIQ ProductionGreat feelingsThe Elegant Gentleman’s Guide toKnife FightingITV Global EntertainmentA suivre
  11. 11. Cultiver la rareté, le hautde gamme et le grandspectacle3
  12. 12. Source : Médiamétrie / Eurodata TV WorldwideRareté, haut de gamme & grand spectacle18/06/2013 12Court et intense !Beta FilmHotel AdlonOne Three MediaITV Studios Global EntertainmentShine InternationalWarner Bros TelevisionDistributionMGM TelevisionNBC Universal InternationalTelevision DistributionZDF EnterprisesA suivre20th Century Fox Television
  13. 13. Source : Médiamétrie / Eurodata TV WorldwideRareté, haut de gamme & grand spectacle18/06/2013 13Le grand passe au petitBBC WorldwideFremantleMedia EnterprisesSony PicturesTelevision InternationalGaumont InternationalTelevisionTandem CommunicationA suivre… etc.…20th Century Fox TelevisionNBCUniversal International Television DistributionHit & Miss
  14. 14. Source : Médiamétrie / Eurodata TV WorldwideRareté, haut de gamme & grand spectacle18/06/2013 14Viser toujours plus grand !All3Media InternationalSony Pictures TelevisionA suivre2500 groupes candidats4000 chansons originales créées2 millions de pages vues4 épisodesPda% de la chaîne: +8000%
  15. 15. En bref ! Pas de second écran sans premier écran !La télévision, loisir numéro un dans le monde Le téléspectateur au centre de l’expérience télévisuelle:appli, rythme, contenu Montée en gamme & audace éditoriale : les armes de la TVtraditionnelle face aux nouveaux acteurs de l’ère digitale
  16. 16. Merci !Amandine CassiDirectrice du Pôle Etudes Internationalesacassi@eurodatatv.com@Amandin3

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