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Ereputation, Personal Branding: Strategie de presence sociale à l'échelle individuelle

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Erépuation individuelle et professionnelle
2 bonus:
1/ tableau permettant de dissocier les contenus privé/publics & personnels/professionnels
2/ Une vidéo "Organiser sa présence en ligne à l'échelle individuelle "- au Web In Lorient 2012 Fadhila Brahimi, FB Associés

Published in: Career
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Ereputation, Personal Branding: Strategie de presence sociale à l'échelle individuelle

  1. 1. @FBrahimiEréputation & Personal brandingStratégie de présence socialeÀ l’échelle individuelle
  2. 2. Problématiques :Comment démarrer ?Comment gérer toutes ses présences ?
  3. 3. A quoi bon avoir du talentsi vous n’êtes pas vu, lu ou entendu
  4. 4. Avoir une approche multicanal dans la construction, la communication et la veille
  5. 5. Auditervotre présence en ligne
  6. 6. Faire un cartographie QQOQCCP•Moteurs de recherche : Google, Bing, Yahoo•Méta Moteurs: 123 people, YouSeeMii•Analyse d’audience : Google Analytic, Alexa•Cas Facebook, Twitter
  7. 7. Solliciter l’avis de votre réseau 5-8 liens forts et faibles
  8. 8. Quoi qu’il en soit,Le fondateur, doit mettre les mains dans le cambouis
  9. 9. Vous êtes 1l’ambassadeurde votre propremarque !
  10. 10. Ce qui intéresse les internautes:Ce n’est pas votre salaireMaisVotre parcours et votre avis sur l’actualité
  11. 11. MOI 2.04 étapesPour construireet animer sonPersonalBranding
  12. 12. Passons directement à l’étape 2
  13. 13. CREER 2
  14. 14. 2 •Blason numérique (nom de domaine, Pressbook, charte)CREER •Site Blog (OverBlog, Wordpress) •Contenu (Video, audio, article, question) •Profil ou groupe ou page (LinkedIN, Viadeo, Google+, Facebook, Twitter)
  15. 15. 3COMMUNIQUER • Multi-support • On / Off • Contenu
  16. 16. 4ENTRETENIR Un réseau, c’est votre barrière de corail
  17. 17. 4 •Veille: Google Alert, Alerti,ENTRETENIR Mention, Yahoo News • Curation (scoop.it, pearltrees) •Tableau de bord : Hootsuite, tweetDeck
  18. 18. RobotAttitude(automatisation)
  19. 19. AUTHENTICITE
  20. 20. Je reste le même, même en considérant que chaque espace, chaque cercle de conversation a son propre univers.L’importance est la congruence On/Off
  21. 21. Pour ce faire : Me connaître !
  22. 22. DECOUVRIR 1
  23. 23. 1DECOUVRIR •Promesse •Valeur •Histoire •Cartographie d’influence
  24. 24. What else ?
  25. 25. Une approche multicanal, certesMais une vision OmniCanalVos contacts sont les mêmes partoutAdoptez le Dress Code !
  26. 26. Ex.Sur Facebook, on attend votre avis (Je), votre appel (Vous), en image sur des sujets de société à 9h00 et 21h00Sur Twitter, votre veille et du LiveTweet) en - 100 caractères au fil de l’eauSur LinkedIN et Viadeo, votre domaine d’expertise, 1 fois par semaineGoogle+, l’épine dorsale de votre identité professionnelle Google.... Etc
  27. 27. Univers Omnicanal Espace Temps Thème Le +Moi en 1 clicAliaz, TiKi’mee, About.me
  28. 28. Bonus
  29. 29. Fadhila BRAHIMICo-Auteure du livre « Moi 2.0 » Edt. Leducwww.FadhilaBrahimi.com

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