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Gerer sa reputation sur le web et les reseaux sociaux Sme

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Présentation co-animée par David Fayon et Fadhila Brahimi lors du Salon des Micro entreprises du 14 octobre 2010

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Gerer sa reputation sur le web et les reseaux sociaux Sme

  1. 1. «  Bien maîtriser sa réputation numérique avec les réseaux sociaux et les autres outils du Web 2.0  » 14 octobre 2010 Fadhila Brahimi, David Fayon
  2. 2. <ul><li>Identité numérique  e-Réputation </li></ul><ul><li>Définir </li></ul><ul><li>Construire </li></ul><ul><li>Animer </li></ul><ul><li>Mesurer </li></ul><ul><li>Gérer </li></ul><ul><li>Les incontournables </li></ul>Thèmes abordés © Fadhila Brahimi, David Fayon
  3. 3. 75% 23% 96% 76% 52% Présence Web 1 profil social (min.)
  4. 4. Identité numérique «  identité d’une personne (morale ou physique) sur Internet qui est constituée par l’ensemble des traces laissées sur Internet par la personne elle-même et par des tiers  » © Fadhila Brahimi, David Fayon
  5. 6. Internet 1 er média pour 61 % 80% se connectent chaque jour Chercher: Nom (57%) S’informer: Produit/service avant achat (24%) Sites entreprises (18%), Moteurs de recherche (16%), Forums (12%), Comparateur de prix (11%)
  6. 8. <ul><li>« L’important n’est pas ce qu’on dit de vous, mais ce que Google dit de vous » </li></ul><ul><li>(Chris Anderson, Wired) </li></ul>
  7. 9. COH É RENCE ON OFF
  8. 11. réputation = image = notoriété <ul><li>Nouveaux indicateurs </li></ul><ul><li>Economie de la </li></ul><ul><li>Recommandation </li></ul><ul><li>Contribution </li></ul><ul><li>Participation </li></ul><ul><li>Capital Sympathie </li></ul><ul><li>Social </li></ul><ul><li>Relationnel </li></ul>
  9. 12. Marque numérique = Marque engageante
  10. 13. Le capital le plus important, c’est VOUS !
  11. 14. E-FAR WEST Territoire digital Co-opétitif sans frontières mémoire « indélébile »
  12. 15. 1 Stratégie de présence
  13. 16. BLASON NUMERIQUE
  14. 17. La carte n’est pas le territoire
  15. 18. Cartographie d’influence
  16. 19. 2 Construire
  17. 20. © Fadhila Brahimi, David Fayon Tout compte
  18. 21. CHOISIR
  19. 22. Curseur Propriété intellectuelle Paramètres de confidentialité Vie privée/vie publique Données Gratuit/payant
  20. 23. 3 Animer
  21. 24. Compte, groupes, pages Plusieurs comptes, listes Blog ou site de la marque : pivot Photos Vidéos « CV » en ligne, hubs © Fadhila Brahimi, David Fayon Valeur et visibilité
  22. 25. Conversation Régularité Emotion Transparence
  23. 26. Barrière de corail
  24. 27. VIRTUALITE
  25. 28. 4 Mesurer
  26. 29. Mots clefs Nombre d’occurrences Tonalité Liens entrants Publications Recommandations
  27. 30. Moteurs de news Métamoteurs Moteurs microblog Aggrégateurs Forums Blogs Réseaux sociaux … .etc
  28. 32. Monitorer
  29. 33. 5 Gérer
  30. 34. Accueillir pour évoluer
  31. 35. Les risques  Influenceur, troll, robot, communauté, client, salarié, homonyme, etc. Informations négatives rumeurs, avis, dénigrement Atteinte à l’identité & image détournement de logo, usurpation, contrefaçon Attaques techniques pishing, cybersquatting, spam blog, hacking
  32. 36. <ul><li>Présence pro-active </li></ul><ul><li>Netiquette </li></ul><ul><li>Vérité </li></ul><ul><li>Amiable </li></ul><ul><li>Appel communauté </li></ul><ul><li>Recours juridique </li></ul>
  33. 37. LACHER PRISE
  34. 38. 6 Nos incontournables
  35. 39. Pour garder le contact avec les intervenants… <ul><li>Directeur de projets SI </li></ul><ul><li>Auteur de Web 2.0 et au-delà et Facebook, Twitter et les autres… , etc. </li></ul><ul><li>david.fayon.free.fr </li></ul><ul><li>@fayon </li></ul><ul><li>david.fayon[chez]gmail.com </li></ul>David Fayon <ul><li>CEO FB-Associés </li></ul><ul><li>Stratégie de présence </li></ul><ul><li>http://fbrahimi.tel </li></ul>Fadhila Brahimi © Fadhila Brahimi, David Fayon
  36. 40. Merci de votre attention À vos questions ! © Fadhila Brahimi, David Fayon

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