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Top 7 Growth Hacks 2020: #executeordie #afbmc

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Top 7 Growth Hacks 2020: #executeordie von Hendrik Lennarz auf der virtuellen AFBMC.

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Top 7 Growth Hacks 2020: #executeordie #afbmc

  1. 1. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast 10+1 B2B Growth Hacks…
  2. 2. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Are you too complicated?
  3. 3. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Try, try, try, …
  4. 4. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Hendrik Lennarz 14+ years addicted to Growth Hacking AUDI, LUFTHANSA, ADACOR, STABILO, ZENTEK, FASTBILL, MAINOVA, DHL, DEUTSCHE TELEKOM, RAUCH, KLARHEIT, GDATA, ENYWAY, THYSSENKRUPP, VINCI ENERGIES, BRAND-TRUST, EON, BLACKPRINT, VONTOBEL, LIEBSCHER&BRACHT, STARTPLATZ, SUTTERLÜTY, SOENNECKEN, SPARDA HESSEN, SPOOKS, KIEPE ELECTRIC, RUPP KÄSE, GedankenTANKEN, TÜV Rheinland, PORSCHE DIGITAL, AIRBUS, …
  5. 5. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Growth is a step-by-step process…
  6. 6. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Reichweite / Image Formate Produkt Verkauf Youkunft Marketing / Product Strategy
  7. 7. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast From 80+ ideas to experiment „Thick calves“ „Wide shaft boots“
  8. 8. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast It´s a brutal execution mindset
  9. 9. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast How many experiments per day? >1000 9/10 fail https://www.slideshare.net/webwinkelvakdag/experimentation-as-a-growth-strategy-at-bookingcom
  10. 10. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast What is an experiment? Learning?
  11. 11. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Don´t execute randomly…
  12. 12. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast The worst case?
  13. 13. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Nobody cares… http://www.soke2.de/2016/09/03/leverkusen-bayarena/
  14. 14. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast How to scale your coaching business? Online-Courses Team Pricing
  15. 15. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast I hate online-courses, but…
  16. 16. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Idea validation goals: 50 / 14 74 subscribers 2 completed 10 videos
  17. 17. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Feedback No1.: Individual coaching… Mix it baby!
  18. 18. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Launch: 1st Batch w/ 12 BETAs Test curriculum Test positioning Test pricing Ask for feedback Get testimonials
  19. 19. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Individual online coaching, 365€ 980€, teamwork, 24/7 …
  20. 20. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Reach Product Market Fit…
  21. 21. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Exercise: Google like a pro
  22. 22. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Know your cust. like Chuck Norris… + Favorite Apps + Where can you reach them? + Social Networks usage? + Altruistisch + Egoistische Motivation
  23. 23. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast No product-market fit w/o Aha-moment… Facebook 7 friends in 10 days Zynga / Gaming day 1 retention Dropbox Put at least one file in one Dropbox folder Software… How does it feel? Services… Can I trust you and your service?
  24. 24. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Show the value, always!
  25. 25. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Crystal clear Product strategy
  26. 26. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Reichweite / Image Formate für Makler Produkt Verkauf Exercise: Format ideas
  27. 27. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Scale…
  28. 28. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Focus leads / conversions! Traffic LeadsMkt qual. Sales qual. Opportunity Closed Won / Lost 12% 32%
  29. 29. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast „Top 100 Growth Hacks“ Keynotes Webinar Podcast Adwords Hubspot Manual Stalking „Linkedin“ Worth it Not Worth itX Auto E-Mail / Linkedin Follow-Up If responds, try to get a call! B2B Lead/Sales funnel Content Marketing Newsletter: „A Growth Hack a day“ ZAPIER Linkedin FB, INSTA
  30. 30. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast B2C: Track the whole customer journey… > 3Mio views monthly >250.000 E-Mails
  31. 31. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast The Why of Social Media?
  32. 32. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast x x 0,12€ p. User who watched my 15min Growth Hacking video ;-) Get traffic fast 7.678 watchers for 0€
  33. 33. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Traffic: SNACKABLE content CONTINOUSLY
  34. 34. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast From Low to high effort…
  35. 35. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Content Recycling I…New targets 220.000 Aufrufe (11.7.18 bis 14.06.19) über 55.000 neue Aufrufe (LAL) 3.364 Likes, 413 Kommentare,   648 Gespeicherte Beiträge, 572 Geteilte Beiträge   7 Tage, 30€ pro Tag
  36. 36. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Content Recycling II…New formats
  37. 37. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Just do it…Tell stories…
  38. 38. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Linkedin Deep-Dive
  39. 39. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Linkedin strategy: COLD - WARM
  40. 40. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast Comment with sense
  41. 41. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast One more?
  42. 42. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast „It´s easier to ask for forgiveness than it is to get permission.“ - Grace Hopper
  43. 43. #executeordie www.hendriklennarz.com/top100 www.hendriklennarz.com/podcast #EXECUTEORDIE https://www.hendriklennarz.com/podcast www.hendriklennarz.com/podcast Digital Growth Hacking Bootcamps am 27.3. und 3.4 Mit AFBMC 20% Rabatt ;-) hendriklennarz.com/bootcamp

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