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Pinterest schlägt Facebook: so nutzt ihr das Netzwerk zur Traffic Generierung

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Vortrag von Svenja Walter auf der AllFacebook Marketing Conference 2017 in Berlin.

Details: https://conference.allfacebook.de/session/pinterest-marketing/

Published in: Social Media
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Pinterest schlägt Facebook: so nutzt ihr das Netzwerk zur Traffic Generierung

  1. 1. So nutzt ihr das Netzwerk zur Traffic Generierung Pinterest schlägt Facebook  
  2. 2. Instagram Marketing = Wie kann ich dieses Bild unvergesslich machen? Pinterest Marketing = Wie kann ich dieses Bild so gestalten, dass es jemand umsetzen möchte?
  3. 3. Zur Zeit belohnt Pinterest - Implementierung des Merken-Buttons auf Website, der mobilen Seite und der App - Aktivierung von Rich Pins - spezifische Beschreibungen (SEO) - vertikale Formate (Größe, Farbe, Typo) - deutsche Inhalte - vollständig ausgefüllte Profile - regelmäßiges, aktives Pinnen
  4. 4. Das Scheduling Tool: Tailwindapp
  5. 5. Pinterest belohnt es, wenn ihr 20% fremden Content und 80% eigenen Content pinnt. Je mehr eigenen Content ihr pinnt, umso mehr Traffic bekommt ihr. Fremder Content hilft beim Aufbau der Reichweite.
  6. 6. Pinterest in den USA
  7. 7. How to be an Online Success
  8. 8. www.meinesvenja.de

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