Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LinkedIn – erfolgreiche internationale B2B-Marketing-Kommunikation #AFBMC

118 views

Published on

Vortrag von Franziska Lehmann auf der AllFacebook Marketing Conference 2018 in Berlin.

Details:
https://conference.allfacebook.de/session/linkedin-erfolgreiche-internationale-b2b-marketing-kommunikation/

Published in: Marketing
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

LinkedIn – erfolgreiche internationale B2B-Marketing-Kommunikation #AFBMC

  1. 1. Linked erfolgreiche internationale B2B-Marketing- Kommunikation Franziska Lehmann Social Media Managerin https://www.linkedin.com/in/franziska-lehmann-0b0730141/
  2. 2. 2Name | Veranstaltung | VertraulichDatum B2B-Marketing-Kommunikation Kanäle?
  3. 3. 3Name | Veranstaltung | VertraulichDatum B2B-Marketing-Ziele.
  4. 4. 4Name | Veranstaltung | VertraulichDatum ? …Integration internationaler Tochter- gesellschaften Etablierung interner Experten als Botschafter Globale Kampagnen Lead-Generierung Globales-Recruiting
  5. 5. 5Name | Veranstaltung | VertraulichDatum Tochtergesellschaften. Bisherige Eigenständigkeit wahren. Eigene Kampagnen ‚erlauben‘. Nationales & internationales Recruiting aufbauen. Globalen Redaktionsplan etablieren. Globalen Content-Hub erstellen. ? …
  6. 6. 6Name | Veranstaltung | VertraulichDatum Umsetzung LinkedIn.
  7. 7. 7Name | Veranstaltung | VertraulichDatum Brand-Community. Verkaufsvorteil Beziehungsaufbau Interessensgenerierung Interaktion One-to-One-Marketing Marktforschung
  8. 8. 8Name | Veranstaltung | VertraulichDatum Experte wirkt authentisch. Besitzt eine hohe Glaubwürdigkeit. Word-Of-Mouth: Empfehlungsmarketing beeinflussen. Besitzen eine hohe Reichweite. Person steht vor Content und vor Branding. Experten kann sich gezielt vernetzen. Micro- oder Nischen- Botschafter gewinnen an Beliebtheit. SICK-Marken- botschafter.
  9. 9. 9Name | Veranstaltung | VertraulichDatum
  10. 10. 10Name | Veranstaltung | VertraulichDatum
  11. 11. 11Name | Veranstaltung | VertraulichDatum Campaign: our insights. Sponsored Content Dynamic Ads Textanzeigen Sponsored InMail
  12. 12. 12Name | Veranstaltung | VertraulichDatum Campaign: our insights. Sponsored Content 2.000 Euro Budget 1.76 % Click Through Rate 2.17 % Engagement Rate Klickraten liegen um 309 % über dem Benchmark. Die Audience engagement rates liegen um 146 % über dem Benchmark.
  13. 13. 13Name | Veranstaltung | VertraulichDatum Campaign: our insights. Sponsored Content  Min. 4 Inhalte pro Ziel.  3-4 Inhalte jederzeit live, um sie besser zu optimieren.  Mehrere Ziel- und Gebotsoptionen.
  14. 14. Linked erfolgreiche internationale B2B-Marketing- Kommunikation Vielen Dank für Ihre Aufmerksamkeit.

×